============================================================
Monday Morning Motivators – April 20, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“All lasting business is built on friendship.” --Alfred A. Montapert
============================================================
Table of Contents
============================================================
1. Cause and Effect - Linda Fayerweather
2. The Power of Social Media in Action - Rebecca Booth
3. Awakened Entrepreneurs Manage Their Mind - Pat Altvater
4. Make it Easy for Your Referral Sources - Paula Frazier
5. Fine Print
============================================================
1. Cause and Effect
============================================================
Being totally annoyed with a financial institution that had the nerve to change my password because they were “bought-up” by a rival, I was just a tad surly on the phone with the service rep after several levels of auto-answer. She was excellent at her work because in short order, she had me laughing and we figured out the problem, got a new password and I was on my way to finishing my financial work. The cause of my frustration could have attracted a different effect if the service rep had not been trained so well.
Cause and effect are choices we all make. If I’m insulted, I can allow the effect to hurt my feelings or choose to ignore the insult. I like to think of “cause and effect” a domino – each of us has both a cause and an effect. When businesses owners or managers complain about angry customers they might want to consider the cause and effect. Some industries truly do have angry customers, but sometimes the angry customer (cause) may have a different outcome when someone changes the expected “effect”.
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
The Power of Social Media in Action
============================================================
By now, you’re probably familiar with Susan Boyle, that amazing singer who competed last week on Britains Got Talent 2009. If you are unfamiliar with her, she’s a Scottish spinster who hardly fits the “Got Talent” formula for success: 20something, size 0, and pretty. Susan Boyle tamed celebrity judge Simon Cowell and brought the house down with her singing of “I Dreamed a Dream” from Les Miserables.
So, what the heck does this have to do with Social Media?! Well, let’s take a look at the track record of this video. Susan initially competed on Britain’s Got Talent on Saturday, April 11. It wound up on You Tube the next day and became such a raving sensation that the story hit US airwaves mid-week and by Friday she was interviewed live on The Today Show. As of Sunday afternoon April 18, the initial You Tube video had netted 30.2 million views. She’s become a media darling on two continents in just 1 week. How amazing is this?! An obscure happening on a TV show in Great Britain is inspiring Americans nationwide. Now, that’s the power of social media.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Awakened Entrepreneurs Manage Their Mind
============================================================
Scientists have identified the “negativity bias” – our tendency to focus on negative things or critical comments. If you get 5 compliments in a day and 1 criticism, which do you remember? Probably the 1 criticism fills your thoughts will defensiveness and you waste time replaying the unproductive conversation or comment.
We all do that at times! What a waste of our mental energy!
To avoid the negativity bias, stay mindful of your thoughts – learn to manage your mind. Effective entrepreneurs know that if they receive a criticism they need to look for the validity in the comment. Is there something to learn from it? If so, be grateful to the person who brought it to your attention. If not, realize that the person who conveyed something inappropriate to you did so from their own need to get something for themselves. Send them love and pay no further attention to their comment.
If you find yourself replaying the comment again in your mind, just say “NO – I already dealt with that!” By keeping your mind focused and thinking of all the positive things about your business, you will be more successful and happy on a daily basis.
Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613
===========================================================
4. Make it Easy for Your Referral Sources
===========================================================
If you want to get more referrals from people in your network, you have to be able to make it easy for them to find and give those referrals to you. They want to help you, but most will not step out of their comfort zone to make it happen,
Here are 5 things to help you start the process of making it easy;
1. What should I listen for? I am with people all of the time, and many of them are complaining about something, or sharing great news, or contemplating a decision. Each of these conversations present opportunities to develop referrals for you.
2. What visual clue might I see that would lead me to recommend or refer you? Are there things that are common to signals that a person might need you? Such as someone who's car has a dent in it and you are an auto body shop owner.
3. Are there things that I might see that would help me recognize someone as your target market? Like a motor cycle or boat in a drive way for the insurance agent.
4. What kind of things might be happening that would lead me to believe that someone is in the market for your services? A child being born, and child going to college, or a new business that just opened?
5. Is there an activity that you clients often engage in? Such as running in mini-marathons, jogging, bike riding, working out, skiing, or any number of activities that would help me identify our clients?
The more you can paint a picture for your network members the easier it is going to be for them to help you. Unfortunately, this means that you have to give some thought to what and who you are looking for as clients. Anybody or everybody will not be as effective. Profile you clients and teach your network members how to spot the clues.
Hazel Walker has spent the last 15 years networking and teaching others to network. She started out owning her own Insurance Agency that she built using her networking skills. Today Hazel is the Executive Director for BNI of Indiana, a Referral Institute Trainer, as well as a professional speaker and writer. You can email her at Hazel@referralinstitute.com or Tweet Hazel at http://www.twitter.com/hazewalker.
Copyright 2009 by Paula Frazier who is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, April 20, 2009
Monday, April 13, 2009
System Solutions
============================================================
Monday Morning Motivators – April 13, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“A public-opinion poll is no substitute for thought.” --Warren Buffett
============================================================
Table of Contents
============================================================
1. System Solutions 4 - Linda Fayerweather
2. Creating a Profile on LinkedIn - Rebecca Booth
3. An Awakened Entrepreneur Takes Congruent Actions - Pat Altvater
4. Every Day Can be the First day of Spring! - Paula Frazier
5. Fine Print
============================================================
1. System Solutions 4
============================================================
If your business is on fire, you would likely do two things.
1. Get the fire extinguished
2. Find the cause and make sure it is corrected so it isn’t repeated.
Take the time to look at all our systems the same way. The evaluation and checking of a system is critical to staying competitive and customer centric. Evaluating and re-planning will keep your systems running smoothly.
System to staying on top evaluation:
1. Review a list of your systems and procedures you have been developing;
2. Schedule the date you will be doing an honest assessment of each systems.
3. Delegate at least half of your projects to staff, employees or partners.
4. Put the date on your reminder list so you will be expecting these evaluations.
Keeping your business on target means constant evaluation and correction. Think of these like you do an oil change or tune-up for your car. Always necessary and worth the time.
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
Reviewing LinkedIn
============================================================
Now that you are getting your feet wet on www.Linkedin.com, here are some recommendations for Linkedin from www.SocialMediaDefined.com:
1. Create a LinkedIn profile,
2. Import your address book,
3. Include a personal note with every invitation you send,
4. If you’d like to be recommended for your work by others, it helps to recommend their work first.
The majority of the site is completely free to use, with varying monthly plans for additional features and options. Www.SocialMediaDefined.com http://www.socialmediadefined.com/2009/01/30/linkedin-defined/ has other tips like using the “answer” section or announcements of events.
One last thought – master this site before you start another. We all know that spreading ourselves too thin and be disastrous.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Awakened Entrepreneurs Takes Congruent Actions
============================================================
If you want something, like a successful business, financial abundance, or even a healthy body, and commit to that goal, but then don’t take appropriate actions to attain your goal, you create confusion and self-doubt in your unconscious mind.
With the Law of Attraction, this confusion is projected outward and what you attract is obviously NOT what you want. In addition, every time you break a commitment that you made to yourself (i.e. make 5 sales calls a day, exercise every morning, keep your financial records up-to-date) you subconsciously disappoint yourself and your self-esteem erodes.
When you commit to a goal, take the daily actions necessary to achieve the goal, even though that action may take you out of your comfort zone. Then you’ll have congruence and your unconscious mind will go to work helping you to achieve your greatest desires!
Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613
===========================================================
4. Everyday Can Be the First Day of Spring!
===========================================================
Many families have been celebrating the Easter holiday in their own way these past couple of days. When I was little it meant a new Easter dress, shiny white shoes and gloves, an Easter egg hunt and all of my favorite things on the dinner table. Almost every kid I knew got a basket of goodies full of their favorite confectionary treats thanks to the Easter Bunny.
While I offer a combination of faith and fun these days, I grew up in a big town and learned early on that not everyone celebrates or recognizes Easter but almost everyone could count on a one-eyed, hollow chocolate bunny and some Brach’s jelly beans. Easter was also the universal indication that spring had officially sprung.
All winter long Mother Nature puts scores of her most precious plants, trees and animals to sleep. They rest and remain dormant for an entire season needing very little food, water and sunlight to survive. The change of climate and colder temperatures offers much less of these necessities so the land instinctively requires less of them.
Wintry weather also brings a multitude of significant holidays for may of us. I’ve noticed that traditional business owners, versus seasonal business owners, tend to slow down for these festivities. They actually begin to hibernate!
Take a look at the number of full weeks you got out and actively marketed your business during the spring and summer season in 2008. Compare them to your networking activities from the recent fall/winter period where we definitely become more social. Tis the season! Is there a significant difference in the number of qualified prospects you met (and followed up with) and business produced?
If you’re like many small business owners, you may allow yourself to become dormant. We’re not meant to hole up just because the temperature drops; we’re instinctively wired to prepare for the winter months. You can still take the down time if you account for it through increased prospecting/sales activities during your active work weeks.
Those who don’t plan may survive; those that properly plan will more certainly flourish and THRIVE!!!
1. Make a list of 10 specific things you’ve stopped doing that are profitable marketing activities for you and your business.
2. Research current networking opportunities and schedule time to do these activities on a consistent basis throughout 2009.
3. Decide how many weeks you’d like to work this year and plan appropriately.
Wake up! Everyday can be the first day of spring for you and your business. Get out there and plant healthy seeds with like-minded, successful people connected to your target market, consistently nurture those relationships according to their individual needs and watch your respective businesses grow.
Copyright 2009 by Paula Frazier who is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday Morning Motivators – April 13, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“A public-opinion poll is no substitute for thought.” --Warren Buffett
============================================================
Table of Contents
============================================================
1. System Solutions 4 - Linda Fayerweather
2. Creating a Profile on LinkedIn - Rebecca Booth
3. An Awakened Entrepreneur Takes Congruent Actions - Pat Altvater
4. Every Day Can be the First day of Spring! - Paula Frazier
5. Fine Print
============================================================
1. System Solutions 4
============================================================
If your business is on fire, you would likely do two things.
1. Get the fire extinguished
2. Find the cause and make sure it is corrected so it isn’t repeated.
Take the time to look at all our systems the same way. The evaluation and checking of a system is critical to staying competitive and customer centric. Evaluating and re-planning will keep your systems running smoothly.
System to staying on top evaluation:
1. Review a list of your systems and procedures you have been developing;
2. Schedule the date you will be doing an honest assessment of each systems.
3. Delegate at least half of your projects to staff, employees or partners.
4. Put the date on your reminder list so you will be expecting these evaluations.
Keeping your business on target means constant evaluation and correction. Think of these like you do an oil change or tune-up for your car. Always necessary and worth the time.
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
Reviewing LinkedIn
============================================================
Now that you are getting your feet wet on www.Linkedin.com, here are some recommendations for Linkedin from www.SocialMediaDefined.com:
1. Create a LinkedIn profile,
2. Import your address book,
3. Include a personal note with every invitation you send,
4. If you’d like to be recommended for your work by others, it helps to recommend their work first.
The majority of the site is completely free to use, with varying monthly plans for additional features and options. Www.SocialMediaDefined.com http://www.socialmediadefined.com/2009/01/30/linkedin-defined/ has other tips like using the “answer” section or announcements of events.
One last thought – master this site before you start another. We all know that spreading ourselves too thin and be disastrous.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Awakened Entrepreneurs Takes Congruent Actions
============================================================
If you want something, like a successful business, financial abundance, or even a healthy body, and commit to that goal, but then don’t take appropriate actions to attain your goal, you create confusion and self-doubt in your unconscious mind.
With the Law of Attraction, this confusion is projected outward and what you attract is obviously NOT what you want. In addition, every time you break a commitment that you made to yourself (i.e. make 5 sales calls a day, exercise every morning, keep your financial records up-to-date) you subconsciously disappoint yourself and your self-esteem erodes.
When you commit to a goal, take the daily actions necessary to achieve the goal, even though that action may take you out of your comfort zone. Then you’ll have congruence and your unconscious mind will go to work helping you to achieve your greatest desires!
Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613
===========================================================
4. Everyday Can Be the First Day of Spring!
===========================================================
Many families have been celebrating the Easter holiday in their own way these past couple of days. When I was little it meant a new Easter dress, shiny white shoes and gloves, an Easter egg hunt and all of my favorite things on the dinner table. Almost every kid I knew got a basket of goodies full of their favorite confectionary treats thanks to the Easter Bunny.
While I offer a combination of faith and fun these days, I grew up in a big town and learned early on that not everyone celebrates or recognizes Easter but almost everyone could count on a one-eyed, hollow chocolate bunny and some Brach’s jelly beans. Easter was also the universal indication that spring had officially sprung.
All winter long Mother Nature puts scores of her most precious plants, trees and animals to sleep. They rest and remain dormant for an entire season needing very little food, water and sunlight to survive. The change of climate and colder temperatures offers much less of these necessities so the land instinctively requires less of them.
Wintry weather also brings a multitude of significant holidays for may of us. I’ve noticed that traditional business owners, versus seasonal business owners, tend to slow down for these festivities. They actually begin to hibernate!
Take a look at the number of full weeks you got out and actively marketed your business during the spring and summer season in 2008. Compare them to your networking activities from the recent fall/winter period where we definitely become more social. Tis the season! Is there a significant difference in the number of qualified prospects you met (and followed up with) and business produced?
If you’re like many small business owners, you may allow yourself to become dormant. We’re not meant to hole up just because the temperature drops; we’re instinctively wired to prepare for the winter months. You can still take the down time if you account for it through increased prospecting/sales activities during your active work weeks.
Those who don’t plan may survive; those that properly plan will more certainly flourish and THRIVE!!!
1. Make a list of 10 specific things you’ve stopped doing that are profitable marketing activities for you and your business.
2. Research current networking opportunities and schedule time to do these activities on a consistent basis throughout 2009.
3. Decide how many weeks you’d like to work this year and plan appropriately.
Wake up! Everyday can be the first day of spring for you and your business. Get out there and plant healthy seeds with like-minded, successful people connected to your target market, consistently nurture those relationships according to their individual needs and watch your respective businesses grow.
Copyright 2009 by Paula Frazier who is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, March 30, 2009
Building Systems
============================================================
Monday Morning Motivators – March 30, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"The minute you settle for less than you deserve, you get even less than you settled for."
-- Maureen Dowd============================================================
Table of Contents
============================================================
1. System Solutions 2 - Linda Fayerweather
2. Social Media – LinkedIn, Part 2 - Rebecca Booth
3. An Awakened Entrepreneur Comes from Abundance - Pat Altvater
4. That’s a Wrap! - Paula Frazier
5. Fine Print
============================================================
1. System Solutions II
============================================================
Systems that work all share one important commonality. They are written! Many business owners have systems that are all locked up in their heads and even when they are shared, until it is written, it is difficult to reproduce, evaluate and refine. In the lean world a system is best described by:
Plan – create a written plan or procedure that can be followed
Do – implement the plan and “run the plan”
Check – evaluate the action – what worked, what didn’t work
Act – take action on the evaluation by “tweaking” the plan.
Having a system means you can improve it! Life changes, customers change, things change so you are constantly spinning the PDCA wheel.
Having system means others can do the jobs of your business correctly with attention focused on the customer.
Having systems means we can fix problems or reproduce success.
Having systems means a business is more saleable! When you sell a business with systems, you are selling something that works regardless of who is at the helm.
Having systems means you will have the time to do more of what you love!
So, where to start? Start with the first task you want to delegate to someone else, write it down and have that person test it – you will be on your way to a systems business.
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
Social Media – LinkedIn, Part 1
============================================================
So what is Linkedin anyway? Linkedin is the world's largest professional network with over 37 million members and growing rapidly. Linkedin helps you exchange knowledge, ideas, and opportunities with your trusted contacts. Here is a short video from their site that may help you understand: http://learn.linkedin.com/what-is-linkedin/
The four keys to why Linkedin is so successful are:
1. You control your professional brand
2. You can connect and reconnect with other professionals
3. You can share your expertise and find answers to questions
4. You may receive opportunities that wouldn't not have been available in your normal connections.
Check it out and connect to the MMM authors.Copyright 2009 Rebecca BoothMarketing GoddessImagine That!419.855.3399Celebrating 10 years of delivering results for our clients.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. An Awakened Entrepreneur Comes from Abundance
============================================================
It’s easy to get wrapped up in the economic news and then think the worst is going to happen to your business. That type of thinking will only attract to you exactly what you fear – failure!
When you come from fear, you wonder if people will continue to buy your product or service, which creates doubt in your mind and that doubt causes your energy to diminish. Your lackluster efforts result in disappointing results.
Instead, when you feel yourself being drawn in by fear, change your thinking. Let go of fear and shift to an abundance mentality. What would it look like if people were flocking to your business right now? What would it feel like to be able to serve all these people? What kind of an impact could you and your business have on the people you serve? Spend time visualizing this now.
Did you feel a new energy take over in the place of fear? Step into the belief that anything is possible, even today! Carry this belief with you all throughout this next week and on into the future.
Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613
===========================================================
4. That’s a Wrap
===========================================================
The last four weeks we’ve been focusing on how to methodically market your business by word of mouth:
1. BUILD your networks – start with information, support and referral.
2. EDUCATE the people in your networks.
3. MOTIVATE each individual person the way they prefer to be motivated.
4. You’ll know you’ve relationally moved forward in your relationships when you successfully ACTIVATE them to act on your behalf.
Studies show that the majority of small business owners (nearly 8 out of 10) rely on more than 90% of their business to come by referral. If you are investing in traditional advertising venues and cold calling in your spare time and you still need more…this may be you.
Suggested Action: Take a look at the revenue you generated in 2008. What percentage came from advertising, PR campaigns, cold calling and word of mouth – the only four ways to market your business? Are you investing accordingly?
If you’d like to know exactly how many qualified referrals you need to receive on a weekly basis visit http://www.referralinstitute-va.com. Check out the “Pipeline Calculator” under “Tools”. Please remember that you’ll need to strategically and relationally give in order to receive.
Are you currently working with a referral marketing specialist to develop your 2009 referral marketing plan to purposefully generate quailed referrals to support your needs? If not, what’s stopping you?
Copyright 2009 by Paula Frazier who is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday Morning Motivators – March 30, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"The minute you settle for less than you deserve, you get even less than you settled for."
-- Maureen Dowd============================================================
Table of Contents
============================================================
1. System Solutions 2 - Linda Fayerweather
2. Social Media – LinkedIn, Part 2 - Rebecca Booth
3. An Awakened Entrepreneur Comes from Abundance - Pat Altvater
4. That’s a Wrap! - Paula Frazier
5. Fine Print
============================================================
1. System Solutions II
============================================================
Systems that work all share one important commonality. They are written! Many business owners have systems that are all locked up in their heads and even when they are shared, until it is written, it is difficult to reproduce, evaluate and refine. In the lean world a system is best described by:
Plan – create a written plan or procedure that can be followed
Do – implement the plan and “run the plan”
Check – evaluate the action – what worked, what didn’t work
Act – take action on the evaluation by “tweaking” the plan.
Having a system means you can improve it! Life changes, customers change, things change so you are constantly spinning the PDCA wheel.
Having system means others can do the jobs of your business correctly with attention focused on the customer.
Having systems means we can fix problems or reproduce success.
Having systems means a business is more saleable! When you sell a business with systems, you are selling something that works regardless of who is at the helm.
Having systems means you will have the time to do more of what you love!
So, where to start? Start with the first task you want to delegate to someone else, write it down and have that person test it – you will be on your way to a systems business.
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
Social Media – LinkedIn, Part 1
============================================================
So what is Linkedin anyway? Linkedin is the world's largest professional network with over 37 million members and growing rapidly. Linkedin helps you exchange knowledge, ideas, and opportunities with your trusted contacts. Here is a short video from their site that may help you understand: http://learn.linkedin.com/what-is-linkedin/
The four keys to why Linkedin is so successful are:
1. You control your professional brand
2. You can connect and reconnect with other professionals
3. You can share your expertise and find answers to questions
4. You may receive opportunities that wouldn't not have been available in your normal connections.
Check it out and connect to the MMM authors.Copyright 2009 Rebecca BoothMarketing GoddessImagine That!419.855.3399Celebrating 10 years of delivering results for our clients.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. An Awakened Entrepreneur Comes from Abundance
============================================================
It’s easy to get wrapped up in the economic news and then think the worst is going to happen to your business. That type of thinking will only attract to you exactly what you fear – failure!
When you come from fear, you wonder if people will continue to buy your product or service, which creates doubt in your mind and that doubt causes your energy to diminish. Your lackluster efforts result in disappointing results.
Instead, when you feel yourself being drawn in by fear, change your thinking. Let go of fear and shift to an abundance mentality. What would it look like if people were flocking to your business right now? What would it feel like to be able to serve all these people? What kind of an impact could you and your business have on the people you serve? Spend time visualizing this now.
Did you feel a new energy take over in the place of fear? Step into the belief that anything is possible, even today! Carry this belief with you all throughout this next week and on into the future.
Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613
===========================================================
4. That’s a Wrap
===========================================================
The last four weeks we’ve been focusing on how to methodically market your business by word of mouth:
1. BUILD your networks – start with information, support and referral.
2. EDUCATE the people in your networks.
3. MOTIVATE each individual person the way they prefer to be motivated.
4. You’ll know you’ve relationally moved forward in your relationships when you successfully ACTIVATE them to act on your behalf.
Studies show that the majority of small business owners (nearly 8 out of 10) rely on more than 90% of their business to come by referral. If you are investing in traditional advertising venues and cold calling in your spare time and you still need more…this may be you.
Suggested Action: Take a look at the revenue you generated in 2008. What percentage came from advertising, PR campaigns, cold calling and word of mouth – the only four ways to market your business? Are you investing accordingly?
If you’d like to know exactly how many qualified referrals you need to receive on a weekly basis visit http://www.referralinstitute-va.com. Check out the “Pipeline Calculator” under “Tools”. Please remember that you’ll need to strategically and relationally give in order to receive.
Are you currently working with a referral marketing specialist to develop your 2009 referral marketing plan to purposefully generate quailed referrals to support your needs? If not, what’s stopping you?
Copyright 2009 by Paula Frazier who is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, February 02, 2009
Change or Die
============================================================
Monday Morning Motivators – February 2, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Success requires no explanations. Failure permits no alibis.” –Napoleon Hill
============================================================
Table of Contents
============================================================
1. Change or Die - Linda Fayerweather
2. The Franchise Winners of the 1990s – Part 2 - Rebecca Booth
3. Enhance Your Goals Through Focus - Pat Altvater
4. Accountability Breeds Success - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Change or Die
============================================================
Every day, business owners think about what the future will bring their business and many right now on February 2, 2009 just think in terms of just surviving. The most realistic thought should be “change or die”. If that seems brutal, just look at computer printers. If you had started a business in 1985 making dot matrix printers and never changed, what would you be doing now? The world never remains static, so our businesses cannot either. Growth is not just more sales, or more employees or more work; it can also be seeing complimentary opportunities and taking the risk to act on them.
--This week observe your business from the vantage point of what opportunities are waiting for you?
--The Challenge for Ground Hog Day 2009 is: Before winter ends, talk to your customers, really talk to them and you may learn about some surprising opportunities. Change is Good!
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
The Franchise Winners of the 1990s – Part 2
============================================================
So far in this series, Subway has been the #1 franchise for 6 times, McDonald’s 5 times, Domino’s Pizza twice and KFC only once. Let’s see what happens during the remainder of the 1990s:
• 1995 – Make that 7 times as #1 franchise for Subway! Part of their success is due to the fact that 450 of their shops are in convenience stores and truck stops, many of which are located in very small towns of only a few thousand people. OJ Simpson goes to trial on national TV.
• 1996 – Hurray again for Subway, more than 1300 units were launched worldwide. The company can now be found in 27 countries around the globe. They have sales of $3 billion that year. Dolly the sheep is the first mammal to be cloned.
• 1997 – McDonald’s resurfaces as the #1 franchise with nearly 20,000 stores worldwide and 33 million+ customers a day. Princess Diana dies in Paris victim of a car crash. Titanic opens in theaters and grosses more than $1 billion globally.
• 1998 – With a relatively low franchise fee of $45,000, McDonald’s keeps hold of the #1 franchise for 1998. Today’s start up costs for a McD’s is between $363,600 - $602,000. By 1998, three of the top 10 franchises are in the frozen dessert category.
• 1999 – Yogen Fruz zooms to the #1 spot for franchises. It’s the world’s largest franchisor of frozen desserts with nearly 4800 outlets in 82 countries. Herbal products, coffee, children’s education and senior care are spotted as the hottest franchise trends in the U.S. The world population surpasses 6 billion. Napster launches free music downloads.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Enhance Your Goals Through Focus
============================================================
Meditation is one of the most effective ways to quiet and focus your mind so you can be more creative in attracting your goals and dreams.
Try meditating each morning for five minutes and increase the time as you get more comfortable with it. Find a quiet location where you won't be disturbed. Then close your eyes and breathe slowly and deeply focusing only on your breath. It's okay to notice any thoughts that arise, just don't spend any time with them.
When you feel complete, read your major goals or just your goals for that day. When you focus on what you want to create with a clear, quiet mind, you will find that your days begin more peacefully and you will carry that calm throughout the day. Most importantly, you will see your desires coming to you effortlessly!
Copyright 2009 Pat Altvater
Certified Law of Attraction Practitioner
http://www.ignitethepowerwithinbook.com/
http://www.journeytowowtransformyourselfnow.com/
http://www.transformationsinstitute.com/
===========================================================
4. Establishing Your 2009 Referral Partners
===========================================================
Establishing Your 2009 Referral Partners is as easy as 1-2-3-4-5.
Throughout the month of December, I offered a series to help with your 2009 referral marketing efforts. I’ve had a ton of requests for MORE. This month we’ll revisit the basic outline…and fill in the blanks. Enjoy!!!
STEP ONE -
1. Review the results from your 2008 referral relationships to identify the people that you worked with to purposefully and consistently produce qualified, reciprocal referrals. What do they have in common? With each other? With you?
a. Some of them may represent members of your contact sphere because they are businesses that naturally and traditionally lend themselves to yours.
i. One example of a contact sphere might be a – Realtor, Mortgage Lender, Property and Casualty Insurance (including umbrella), Home Inspector, Home Appraiser, Handyman…or woman, Landscaper, etc.
b. Others may be part of your power team. These are folks that are committed to passing you qualified referrals regardless of their profession or industry. It’s YOU and whoever you choose to surround yourself with regardless of their profession
i. I’m a referral marketing trainer, consultant and keynote speaker. My power team currently looks like this because these are people that are taking action on my behalf:
1. BNI Executive Director
2. CPA
3. Mortgage Lender
4. Architect
5. Promotional Items Person
c. Where did you initially meet them? All said and done there are eight kinds of networks you can access and nurture to build your business:
i. Casual Contact Networks…like the chamber.
ii. Strong Contact Networks…like BNI.
iii. Community Service Clubs…like Kiwanis.
iv. Professional Associations…like SHRM (Society for Human Resource Managers).
v. Social Groups…like The Adventurous Eating Club.
vi. Business Groups…like the Project Managers Club.
vii. Women’s Organizations…like NAWBO (National Association of Women Business Owners).
viii. Online Networking Organizations…like www.ecademy.com.
1. The goal is to select 3 different types of networks that connect you to your target market and help you showcase your skills and abilities (in your industry).
2. Get involved in leadership to go from visibility to credibility.
3. Position yourself to make a difference for you, your business and your community!
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday Morning Motivators – February 2, 2009
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Success requires no explanations. Failure permits no alibis.” –Napoleon Hill
============================================================
Table of Contents
============================================================
1. Change or Die - Linda Fayerweather
2. The Franchise Winners of the 1990s – Part 2 - Rebecca Booth
3. Enhance Your Goals Through Focus - Pat Altvater
4. Accountability Breeds Success - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Change or Die
============================================================
Every day, business owners think about what the future will bring their business and many right now on February 2, 2009 just think in terms of just surviving. The most realistic thought should be “change or die”. If that seems brutal, just look at computer printers. If you had started a business in 1985 making dot matrix printers and never changed, what would you be doing now? The world never remains static, so our businesses cannot either. Growth is not just more sales, or more employees or more work; it can also be seeing complimentary opportunities and taking the risk to act on them.
--This week observe your business from the vantage point of what opportunities are waiting for you?
--The Challenge for Ground Hog Day 2009 is: Before winter ends, talk to your customers, really talk to them and you may learn about some surprising opportunities. Change is Good!
Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
The Franchise Winners of the 1990s – Part 2
============================================================
So far in this series, Subway has been the #1 franchise for 6 times, McDonald’s 5 times, Domino’s Pizza twice and KFC only once. Let’s see what happens during the remainder of the 1990s:
• 1995 – Make that 7 times as #1 franchise for Subway! Part of their success is due to the fact that 450 of their shops are in convenience stores and truck stops, many of which are located in very small towns of only a few thousand people. OJ Simpson goes to trial on national TV.
• 1996 – Hurray again for Subway, more than 1300 units were launched worldwide. The company can now be found in 27 countries around the globe. They have sales of $3 billion that year. Dolly the sheep is the first mammal to be cloned.
• 1997 – McDonald’s resurfaces as the #1 franchise with nearly 20,000 stores worldwide and 33 million+ customers a day. Princess Diana dies in Paris victim of a car crash. Titanic opens in theaters and grosses more than $1 billion globally.
• 1998 – With a relatively low franchise fee of $45,000, McDonald’s keeps hold of the #1 franchise for 1998. Today’s start up costs for a McD’s is between $363,600 - $602,000. By 1998, three of the top 10 franchises are in the frozen dessert category.
• 1999 – Yogen Fruz zooms to the #1 spot for franchises. It’s the world’s largest franchisor of frozen desserts with nearly 4800 outlets in 82 countries. Herbal products, coffee, children’s education and senior care are spotted as the hottest franchise trends in the U.S. The world population surpasses 6 billion. Napster launches free music downloads.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Enhance Your Goals Through Focus
============================================================
Meditation is one of the most effective ways to quiet and focus your mind so you can be more creative in attracting your goals and dreams.
Try meditating each morning for five minutes and increase the time as you get more comfortable with it. Find a quiet location where you won't be disturbed. Then close your eyes and breathe slowly and deeply focusing only on your breath. It's okay to notice any thoughts that arise, just don't spend any time with them.
When you feel complete, read your major goals or just your goals for that day. When you focus on what you want to create with a clear, quiet mind, you will find that your days begin more peacefully and you will carry that calm throughout the day. Most importantly, you will see your desires coming to you effortlessly!
Copyright 2009 Pat Altvater
Certified Law of Attraction Practitioner
http://www.ignitethepowerwithinbook.com/
http://www.journeytowowtransformyourselfnow.com/
http://www.transformationsinstitute.com/
===========================================================
4. Establishing Your 2009 Referral Partners
===========================================================
Establishing Your 2009 Referral Partners is as easy as 1-2-3-4-5.
Throughout the month of December, I offered a series to help with your 2009 referral marketing efforts. I’ve had a ton of requests for MORE. This month we’ll revisit the basic outline…and fill in the blanks. Enjoy!!!
STEP ONE -
1. Review the results from your 2008 referral relationships to identify the people that you worked with to purposefully and consistently produce qualified, reciprocal referrals. What do they have in common? With each other? With you?
a. Some of them may represent members of your contact sphere because they are businesses that naturally and traditionally lend themselves to yours.
i. One example of a contact sphere might be a – Realtor, Mortgage Lender, Property and Casualty Insurance (including umbrella), Home Inspector, Home Appraiser, Handyman…or woman, Landscaper, etc.
b. Others may be part of your power team. These are folks that are committed to passing you qualified referrals regardless of their profession or industry. It’s YOU and whoever you choose to surround yourself with regardless of their profession
i. I’m a referral marketing trainer, consultant and keynote speaker. My power team currently looks like this because these are people that are taking action on my behalf:
1. BNI Executive Director
2. CPA
3. Mortgage Lender
4. Architect
5. Promotional Items Person
c. Where did you initially meet them? All said and done there are eight kinds of networks you can access and nurture to build your business:
i. Casual Contact Networks…like the chamber.
ii. Strong Contact Networks…like BNI.
iii. Community Service Clubs…like Kiwanis.
iv. Professional Associations…like SHRM (Society for Human Resource Managers).
v. Social Groups…like The Adventurous Eating Club.
vi. Business Groups…like the Project Managers Club.
vii. Women’s Organizations…like NAWBO (National Association of Women Business Owners).
viii. Online Networking Organizations…like www.ecademy.com.
1. The goal is to select 3 different types of networks that connect you to your target market and help you showcase your skills and abilities (in your industry).
2. Get involved in leadership to go from visibility to credibility.
3. Position yourself to make a difference for you, your business and your community!
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
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