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Monday Morning Motivators – December 8, 2008
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
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Table of Contents
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1. Count Down to 2009 #2 - Linda Fayerweather
2. 7-Question Marketing Plan – Question 3 - Rebecca Booth
3. Raise Your Personal Economy - Pat Altvater
4. Woulda . . . Coulda . . . Shoulda . . . 2008! - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
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1. Count Down to 2009 – Know your business
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Five Mondays from now will be January 5, 2009 and you can escape the herd mentality of slashing marketing, laying off employees, and cutting programs. This week, concentrate on your overall plan and start with the business school standard – SWOT Analysis:
Strengths: What is your business great at doing? What is your unique position?
Weakness: Where does your business fall short of great? What do your customers wish you did better?
Opportunities: What potential niches are available? Is your competition cutting sales and advertising?
Threats: What economic, social or governmental issues are happening or may in the near future.
During the next 7 days, take one hour out of your time and one piece of paper and identifying your Strengths, Weaknesses, Opportunities and Threats. These statements will be the basis for identifying your desired outcomes or objectives next week. A SWOT analysis is often more effective than a SWAT team after the fact! Details on SWOT
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
http://www.changinglanes.biz/
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2. 7-Question Marketing Plan – Question 3
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What’s Your Marketing Message?
You only have to remember one thing when you’re developing your marketing message – this message should persuade someone to become a client. It should include:
1. An explanation of your target market’s problem
2. Proof that the problem needs to be solved now, without delay
3. The reason why you’re the only person/business that can solve this problem
4. List of benefits receives by choosing you
5. Examples/testimonials from those you’ve helped
Remember people don’t always buy what they need. But they will buy what they want. Figure out what the “emotion” is behind the decision to buy and capitalize on it when you’re drafting your copy.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
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3. Dream BIG and Set Up a Prosperous 2009
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The key to success is to first decide WHAT you want, then the HOW to achieve it will be revealed. This is because once you clarify your desires, your mind and the universe can step in.
Be Willing to Dream BIG Dreams
As soon as you commit to a BIG dream and really go after it, your subconscious creative mind will come up with big ideas to make it happen. You'll start attracting the people, resources, and opportunities you need into your life to make your dream come true.
Another value in giving yourself permission to go after your BIG dreams is that BIG dreams require you to grow in order to achieve them. Actually that may be the greatest benefit you will receive from pursuing your BIG dreams. It’s not so much the outer trappings of fulfilling the dream (an expensive car, impressive house, loads of money and philanthropic opportunities), but who you become in the process.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
Transforming Bodies and Minds
419-344-6613
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4. Woulda . . . Coulda . . . Shoulda . . . 2008!
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It’s been an absolute pleasure to offer Monday Morning morsels this past year to help motivate you in your referral marketing efforts. As 2008 comes to a close, many of you may find yourselves reflecting on the past year – acknowledging what you did well and recognizing some missed opportunities with respect to your business and personal development.
I can’t think of a better time to encourage you to revisit the most fundamental and essential information that you’ve already accumulated. Dust off the CDs, DVDs and books you’ve experienced over the last year. Revisit the archives of your favorite websites to remind yourself of the things you woulda coulda shoulda done to make a difference for you, your colleagues and your family.
It’s time to take all of those tips, tools and techniques you’ve picked up along the way and turn your good ideas and good intentions into reality. Which means…it’s time to take ACTION!
2009 REFERRAL MARKETING SUCCESS ACTION #1 (of 4):
Make a list of your 2008 referral marketing accomplishments.
Remember to include how each accomplishment positively impacted your business, colleagues and family. Here are some questions to help get you started:
1. What were the positive results you experienced from developing, documenting and following your 12 month referral marketing plan in 2008? Did you (purposefully) meet or exceed your annual referral revenue goals?
2. How did identifying and educating at least 5 referral partners regarding your mission, target market and products/services multiply your efforts? Has your closing ratio increased?
3. Which specific tactics and strategies helped you move forward in your referral relationships and successfully motivate your referral partners to increase the quality (and consistency) of referrals given and received? Has the value of an appointment increased for you?
4. Does your referral tracking system allow you to see who has referred you business, how much business has resulted in those referrals and what additional business has resulted from the referral? Can you easily generate reports to identify your most profitable relationships?
5. Did your Thank You Program enable you to properly thank your referral sources (the way they prefer to be thanked) as they helped you throughout the year?
It’s important to catch yourself doing something right. If your list of accomplishments (for yourself or your referral partners) isn’t as long as you’d like it to be - stick around. The next few weeks will be incredibly powerful as we reflect on our 2008 efforts and take action to make a difference in 2009!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
