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Monday Morning Motivators – December 18, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Commitment unlocks the doors of imagination, allows vision, and gives us the "right stuff" to turn our dreams into reality.”
--James Womack
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Table of Contents
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1. Listen to the Voice of Your Customer
– Linda Fayerweather
2. Pay-Per-Click Advertising – Mistake #2 – Vague - Rebecca Booth
3. Let’s Do Lunch - John Meyer
4. Fine Print
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1. Listen to the Voice of Your Customer
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When working out problems with customer service, sometimes you will need to get in the shoes of your customer. We all know that customers have other places to go for goods and services, so realize that customers really want you to:
”Solve my problem completely”;
“Don’t waste my time”;
“Get me exactly what I want”;
“Reduce the number of problems I need to solve”.
If you learn the answers to these questions for your customers, you will help grow your value to them.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Pay-Per-Click Advertising – Mistake #3 – Pay to Play
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Not spending enough money to secure a top spot will not allow you to play the click through game. Pay-per-click advertising is based on an auction model, which gives you, the advertiser, great flexibility in deciding how much money you want to pay for particular search terms. The higher a price you pay, the higher up your ad will be. And paying the price is worth it once you hear this fact: 85% of all PPC clicks are on ads in one of the top three positions! As always, you’re not wasting money when people aren’t clicking through; however, no clicks equate to no leads; no leads equate to no new sales. So think about PPC as an investment in your success.
Copyright 2006 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Become "The Source”
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The more active you become in your networks, the quicker you will become "The Source" for everyone around you. Inform family, friends, customers, prospects, etc., that if they ever need something, they should call you because you can help them or you know someone who can. When someone calls you looking for a good auto mechanic, and you're a banker, you have successfully become "The Source". Actively look to help people and they won't forget it.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
