============================================================
Monday Morning Motivators – December 29, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“To succeed in life in today's world, you must have the will and tenacity to finish the job.” --Chin-Ning Chu
============================================================
Table of Contents
============================================================
1. Count Down to 2009 - Know the Projects - Linda Fayerweather
2. 7-Question Marketing Plan – Question 7 - Rebecca Booth
3. Believe You Can Achieve Your SMART Goals - Pat Altvater
4. Passionately Put Your Plan into Action! - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Know the Projects
============================================================
One Monday left in 2008 and those that rule 2009 will be those that make their outcomes happen with Projects --> Plans --> Tasks.
Last week we talked about making our Desired Outcomes SMART and this week you want to put to paper the Projects or Plans that will make those outcomes happen. Two keys to successful execution of are:
1. Making sure that projects are aligned with Outcomes. Ask yourself “Does what we are doing help us achieve our outcomes?” If not, then the next question should be “Why are we doing this?” followed by “Why would our clients find value from this?” OR “if we stopped doing this, how would it affect our customers and bottom-line?”
2. Realizing that each project will have a multitude of tasks! Yes, these tasks are the steps to complete the project and achieve the desired outcome aligned to that project. Think of tasks as making a snowball, each small part added to the total will help make the snowball nice, round and when complete you will be able to achieve the desired outcome of plastering the bully! (Did I really say that? Too much holiday, I guess).
Now, to review the last five weeks – 2009 starts with a plan that includes:
Vision
Mission
Core Values
Desired Outcomes
Projects
Happy New Year to All!
Copyright 2008 Linda Fayerweather
A goal without a deadline is just a wish!
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 7
============================================================
What’s Your Marketing Budget? Do you know how much it costs to acquire a new customer (or the cost to sell one of your products)? You’ll need to know this in order to craft a marketing budget. Here’s a simple way to figure it out:
Divide your annual marketing costs by the number of units (or clients) sold to in 2008. This lets you know the cost to keeping/acquiring customers.
To find out how much money you’ll need to market in ’09, multiply this number by the number of sales you want to make. Before you set your plans in stone, take a look at how your marketing worked last year. Trim out the media that didn’t work and reinvest in those that did. (Note: You might want to consider beefing up your advertising expenditures in the media that did work. But be prepared to measure its effectiveness. One of our clients found that internet advertising was working well for them. Wanting even more sales, they doubled their monthly investment. While sales were strong, they were no stronger than they were prior to the infusion of new cash. Feel free to experiment, but measure your success before you reinvest!)
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Believe You Can Achieve Your SMART Goals
============================================================
The underlying reason most people fail to achieve the goals they’ve set for themselves is their lack of belief. If you don’t believe in either yourself or your ability to achieve your goal, no amount of willpower will get you to take the consistent action necessary to get to the goal.
But belief will.
It’s been proven that our beliefs become our reality. So as you contemplate the SMART goals you’ve created, check in to see your level of belief in your ability to achieve those goals. Ask yourself what it would take, possibly being rejected by a prospect or a negative comment about your pursuit, to throw you off course. If there’s nothing that can happen from an external source, then you know your belief is pretty powerful!
To build up belief, take small actions towards the achievement of your goal. Take some chances and don’t be afraid to fail or be rejected. Remember the most successful people throughout history have become that way, not because they didn’t fail, but because they persevered. They believed in themselves and their ability to achieve their goals.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Passionately Put Your Plan into Action!
===========================================================
In the last few weeks we’ve reviewed our 2008 referral marketing results, re-familiarized ourselves with the most foundational and fundamental parts of our businesses and identified our 2009 referral partners. We’ve planned our work and now it’s time to work our plan.
Your referral marketing success can be as easy as 1-2-3-4 when you keep some very basic, yet powerful, things in mind:
1. Honor your calendar and your commitments.
2. Engage, promote and thank your referral partners the way THEY prefer.
3. Track your weekly sales and marketing activities. Do more of what works and less of what doesn’t.
4. Continually invest in your business and personal development.
a. Become an expert in your industry by participating in local and national workshops and conferences. Learn from the best of the best in your field.
b. Consult with experts to help you successfully build your business. Start by connecting with a referral marketing specialist to develop a detailed twelve month referral marketing plan. You can visit http://referralinstitute.com to acquaint yourself with the best of the best in your area.
Learn how to purposefully create referrals and referral partners for life!!!
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, December 29, 2008
Monday, December 22, 2008
SMART Goals
============================================================
Monday Morning Motivators – December 22, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“You are the person who has to decide. Whether you'll do it or toss it aside...” --Edgar A. Guest
============================================================
Table of Contents
============================================================
1. Count Down to 2009 Set the Outcomes - Linda Fayerweather
2. 7-Question Marketing Plan – Question 6 - Rebecca Booth
3. Refine Your SMART Goals - Pat Altvater
4. Establish Your 2009 Referral Partners - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Set Your Desired Outcomes
============================================================
Two Mondays from now will be January 5, 2009 and those that rule 2009 will be those that know what they want or their desired outcomes. Desired Outcomes are best known as Goals or Objectives. These clarity what you are trying to accomplish in specific, measurable goals and have quantifiable elements that are time sensitive.
Tips for creating your own desired outcomes are:
--Start with this sentence construction: Verb + Quantity + Noun + Date. For example: Hire 2 technicians by 2/28/09.
--Make sure you have a balanced set by covering outcomes in these business areas: Financial; Customer Satisfaction; Process Improvement and Learning/Growth.
--Limit yourself to no more than 9 active outcomes. When one is complete, you can replace it with a new one but you will be served best by concentrating a small number at a time.
--You know you have a great goal when you start making a list of all the tasks to get it done – that is next weeks’ tip – the “Project”.
--Both Rebecca and Pat have tips to help you refine your desired outcomes using SMART goals.
Desired Outcomes are the prime tool of accountability. Planned actions lead to results. Knowing what you want to achieve is key to success.
Copyright 2008 Linda Fayerweather
A goal without a deadline is just a wish!
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. 7-Question Marketing Plan – Question 6
============================================================
What Are Your Sales & Marketing Goals?
Be SMART when it comes to setting your goals for sales and marketing. Your goals must be:
• Sensible
• Measurable
• Achievable
• Realistic and
• Time specific
Include financial elements in your goals, such as annual sales revenue, gross profits, and sales per sales person. Also include non-financial elements – units sold, contracts signed, clients acquired, articles published, and speeches given. Once the goals are set, share them with your team and put a plan into action where you will regularly measure your success.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Create SMART Goals
============================================================
Over the next several weeks I am planning to expand on the 4 steps to achieving goals from my column last week. The steps were 1) Create SMART goals, 2) Believe, 3) Act on it every day, and 4) Expect it!
Step 1, Create SMART goals is the topic for today. I’m sure you’ve heard of SMART goals before: S – specific, M – measurable, A – As if NOW, R – realistic and T – time bound. Does the A look different than what you’ve seen before?
“As if NOW” is a Law of Attraction element added to SMART. “As if NOW” means to use your imagination and visualize your future as if this goal is achieved. Be sure to create the feelings you will have at the time. Then say to yourself “I am so happy and grateful now that I have (or am or do) _______________.” Do the “As if NOW” step daily and you will program your subconscious to find the opportunities and people you need to accomplish your SMART goal.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Establish Your 2009 Referral Partners
===========================================================
1. Review the results from your 2008 referral relationships to identify the people that you worked with to purposefully and consistently produce qualified, reciprocal referrals.
2. Make a list of the top 5 individuals you’d like to continue to development as referral partners and arrange face to face meetings to discuss:
a. 2009 Goals
b. 2008 Accomplishments
c. Personal Interests
d. Current, Active Networks
e. Expectations for your referral relationship
3. Schedule regular monthly meetings and establish an agenda to keep your conversation focused on:
a. Strengthening your relationship
b. Identifying potential referral opportunities
c. Agreeing to make strategic introductions
d. Evaluating the past month’s activities
4. Research and attend referral marketing workshops together throughout 2009 to increase the return on your collective referral marketing efforts. You can get some ideas from some of the best of the best in business networking by visiting NetworkingNow.com, ReferralInstitute.com, BNI.com, Entrepreneur.com and SuccessNet.com. Check them out!!!
5. When challenges arise (and they will) stay solutions focused.
Position yourselves to relationally go further, faster, with less effort!!!
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com .
Monday Morning Motivators – December 22, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“You are the person who has to decide. Whether you'll do it or toss it aside...” --Edgar A. Guest
============================================================
Table of Contents
============================================================
1. Count Down to 2009 Set the Outcomes - Linda Fayerweather
2. 7-Question Marketing Plan – Question 6 - Rebecca Booth
3. Refine Your SMART Goals - Pat Altvater
4. Establish Your 2009 Referral Partners - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Set Your Desired Outcomes
============================================================
Two Mondays from now will be January 5, 2009 and those that rule 2009 will be those that know what they want or their desired outcomes. Desired Outcomes are best known as Goals or Objectives. These clarity what you are trying to accomplish in specific, measurable goals and have quantifiable elements that are time sensitive.
Tips for creating your own desired outcomes are:
--Start with this sentence construction: Verb + Quantity + Noun + Date. For example: Hire 2 technicians by 2/28/09.
--Make sure you have a balanced set by covering outcomes in these business areas: Financial; Customer Satisfaction; Process Improvement and Learning/Growth.
--Limit yourself to no more than 9 active outcomes. When one is complete, you can replace it with a new one but you will be served best by concentrating a small number at a time.
--You know you have a great goal when you start making a list of all the tasks to get it done – that is next weeks’ tip – the “Project”.
--Both Rebecca and Pat have tips to help you refine your desired outcomes using SMART goals.
Desired Outcomes are the prime tool of accountability. Planned actions lead to results. Knowing what you want to achieve is key to success.
Copyright 2008 Linda Fayerweather
A goal without a deadline is just a wish!
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. 7-Question Marketing Plan – Question 6
============================================================
What Are Your Sales & Marketing Goals?
Be SMART when it comes to setting your goals for sales and marketing. Your goals must be:
• Sensible
• Measurable
• Achievable
• Realistic and
• Time specific
Include financial elements in your goals, such as annual sales revenue, gross profits, and sales per sales person. Also include non-financial elements – units sold, contracts signed, clients acquired, articles published, and speeches given. Once the goals are set, share them with your team and put a plan into action where you will regularly measure your success.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Create SMART Goals
============================================================
Over the next several weeks I am planning to expand on the 4 steps to achieving goals from my column last week. The steps were 1) Create SMART goals, 2) Believe, 3) Act on it every day, and 4) Expect it!
Step 1, Create SMART goals is the topic for today. I’m sure you’ve heard of SMART goals before: S – specific, M – measurable, A – As if NOW, R – realistic and T – time bound. Does the A look different than what you’ve seen before?
“As if NOW” is a Law of Attraction element added to SMART. “As if NOW” means to use your imagination and visualize your future as if this goal is achieved. Be sure to create the feelings you will have at the time. Then say to yourself “I am so happy and grateful now that I have (or am or do) _______________.” Do the “As if NOW” step daily and you will program your subconscious to find the opportunities and people you need to accomplish your SMART goal.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Establish Your 2009 Referral Partners
===========================================================
1. Review the results from your 2008 referral relationships to identify the people that you worked with to purposefully and consistently produce qualified, reciprocal referrals.
2. Make a list of the top 5 individuals you’d like to continue to development as referral partners and arrange face to face meetings to discuss:
a. 2009 Goals
b. 2008 Accomplishments
c. Personal Interests
d. Current, Active Networks
e. Expectations for your referral relationship
3. Schedule regular monthly meetings and establish an agenda to keep your conversation focused on:
a. Strengthening your relationship
b. Identifying potential referral opportunities
c. Agreeing to make strategic introductions
d. Evaluating the past month’s activities
4. Research and attend referral marketing workshops together throughout 2009 to increase the return on your collective referral marketing efforts. You can get some ideas from some of the best of the best in business networking by visiting NetworkingNow.com, ReferralInstitute.com, BNI.com, Entrepreneur.com and SuccessNet.com. Check them out!!!
5. When challenges arise (and they will) stay solutions focused.
Position yourselves to relationally go further, faster, with less effort!!!
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com .
Monday, December 15, 2008
Planning for 2009
============================================================
Monday Morning Motivators – December 15, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“To think that the new economy is over is like somebody in London in 1830 saying the entire industrial revolution is over because some textile manufacturers in Manchester went broke.” -Alvin Toffler
============================================================
Table of Contents
============================================================
1. Count Down to 2009 #3 - Linda Fayerweather
2. 7-Question Marketing Plan – Question 5 - Rebecca Booth
3. Raise Your Personal Economy - Pat Altvater
4. Reconfirm & Re-ignite - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Set the Vision
=======================================================++===
Four Mondays from now will be January 5, 2009. To continue on your planning path, we need to put pencil to paper and after last weeks SWOT analysis, you may have identified things that need to happen. Don’t forget:
1. Financial Projections for 2009 – including budgets, sales and profits.
2. Customer Satisfaction – who are they and what do they want
3. Learning and Growth – what does your company need to learn to change with the times
4. Internal Processes to help reach the vision.
Oh, yes, the VISION. Without a vision of the future, your business will flounder!
This week, craft a vision using this fill in the blanks.
By year end of 2009 grow ________ (your company name)
into a successful $__________(insert your projected gross revenue)
____________(list the type of business)
providing __________________ (description of your product or service)
to _______________ (your target market).
Now, take some time to refine this and you are on the well on the way to a great plan for 2009.
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 5
============================================================
What Marketing Medium Will You Use?
Once you’ve figured out your niche, it’s time to start assessing how best to communicate with them. Your marketing medium is the outlet you’ll use to deliver your marketing message. TV, radio, magazine, newspaper, direct mail and email marketing are a few of the choices you have to get your point across.
Your job is to choose the medium that delivers your message to the most niche prospects at the lowest possible cost. When you’re thinking about media, be creative, consider: posters, contests, seminars, teleclasses, trade shows, ezines, movie ads, door hangers, agents, media releases, gift certificates, word-of-mouth and window displays.
When putting together your media buy, remember marketing is a yearlong activitiy. Don’t spend all your money on one small flight of advertising. Spread it out in different methods and spread it out throughout the year. One last thing: your business card is a marketing tool too. Is it the best that it can be?
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Set SMART Goals for 2009
============================================================
Now is the perfect time to be thinking about your goals for 2009. Goal setting is an important aspect of the Law of Attraction, even though it wasn’t mentioned at all in the movie “The Secret.”
Here are four important steps to take in order to achieve your goals:
1. Decide on your SMART goals (specific, measurable, “as if now”, realistic and timed)
2. Believe you can achieve them
3. Act on your goals every day
4. Expect to achieve them.
The more action you take, the more belief you build in your ability to achieve your goal. If you are not taking consistent action to achieve your goals, you lose your belief. So be sure to take at least 2 actions a day that will take you closer to your goal.
Remember, you will never be given an idea you are not able to achieve! GO FOR IT in 2009.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Reconfirm & Re-ignite
===========================================================
This week revisit, reconfirm and re-ignite your passion regarding the most foundational parts of your business.
1. Refamiliarize yourself with your companies’ mission and vision. Are you genuinely enthusiastic about your role? You should be able to sincerely share why you love to do what you do with the prospective clients you’re referred to.
2. Which primary products and services will you acquaint your referral partners with? Remember they have their own businesses to build and other referral partners to support. Keep them focused on your most profitable products, the ones you know the best.
3. Be sure you can describe your target market, the people that are generally interested in buying your goods/services, for your referral partners. If you don’t know who you want to do business with you can’t expect your referral partners to successfully bring you referrals or introduce you to potential new referral sources.
4. Who is your true or perceived competition? You should consider getting into relationship with others in your industry to determine ways to collaborate and support each other in the coming year? While the things you have in common may separate you; your individual areas of expertise can help bring you together.
5. What is most unique about you and your business – your Unique Selling Position or USP? Your USP will enable you and your referral partners to educate others about the differences between you and your competition in a positive way.
Position yourself to execute the fundamentals flawlessly in 2009!!!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com.
Monday Morning Motivators – December 15, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“To think that the new economy is over is like somebody in London in 1830 saying the entire industrial revolution is over because some textile manufacturers in Manchester went broke.” -Alvin Toffler
============================================================
Table of Contents
============================================================
1. Count Down to 2009 #3 - Linda Fayerweather
2. 7-Question Marketing Plan – Question 5 - Rebecca Booth
3. Raise Your Personal Economy - Pat Altvater
4. Reconfirm & Re-ignite - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Set the Vision
=======================================================++===
Four Mondays from now will be January 5, 2009. To continue on your planning path, we need to put pencil to paper and after last weeks SWOT analysis, you may have identified things that need to happen. Don’t forget:
1. Financial Projections for 2009 – including budgets, sales and profits.
2. Customer Satisfaction – who are they and what do they want
3. Learning and Growth – what does your company need to learn to change with the times
4. Internal Processes to help reach the vision.
Oh, yes, the VISION. Without a vision of the future, your business will flounder!
This week, craft a vision using this fill in the blanks.
By year end of 2009 grow ________ (your company name)
into a successful $__________(insert your projected gross revenue)
____________(list the type of business)
providing __________________ (description of your product or service)
to _______________ (your target market).
Now, take some time to refine this and you are on the well on the way to a great plan for 2009.
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 5
============================================================
What Marketing Medium Will You Use?
Once you’ve figured out your niche, it’s time to start assessing how best to communicate with them. Your marketing medium is the outlet you’ll use to deliver your marketing message. TV, radio, magazine, newspaper, direct mail and email marketing are a few of the choices you have to get your point across.
Your job is to choose the medium that delivers your message to the most niche prospects at the lowest possible cost. When you’re thinking about media, be creative, consider: posters, contests, seminars, teleclasses, trade shows, ezines, movie ads, door hangers, agents, media releases, gift certificates, word-of-mouth and window displays.
When putting together your media buy, remember marketing is a yearlong activitiy. Don’t spend all your money on one small flight of advertising. Spread it out in different methods and spread it out throughout the year. One last thing: your business card is a marketing tool too. Is it the best that it can be?
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Set SMART Goals for 2009
============================================================
Now is the perfect time to be thinking about your goals for 2009. Goal setting is an important aspect of the Law of Attraction, even though it wasn’t mentioned at all in the movie “The Secret.”
Here are four important steps to take in order to achieve your goals:
1. Decide on your SMART goals (specific, measurable, “as if now”, realistic and timed)
2. Believe you can achieve them
3. Act on your goals every day
4. Expect to achieve them.
The more action you take, the more belief you build in your ability to achieve your goal. If you are not taking consistent action to achieve your goals, you lose your belief. So be sure to take at least 2 actions a day that will take you closer to your goal.
Remember, you will never be given an idea you are not able to achieve! GO FOR IT in 2009.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Reconfirm & Re-ignite
===========================================================
This week revisit, reconfirm and re-ignite your passion regarding the most foundational parts of your business.
1. Refamiliarize yourself with your companies’ mission and vision. Are you genuinely enthusiastic about your role? You should be able to sincerely share why you love to do what you do with the prospective clients you’re referred to.
2. Which primary products and services will you acquaint your referral partners with? Remember they have their own businesses to build and other referral partners to support. Keep them focused on your most profitable products, the ones you know the best.
3. Be sure you can describe your target market, the people that are generally interested in buying your goods/services, for your referral partners. If you don’t know who you want to do business with you can’t expect your referral partners to successfully bring you referrals or introduce you to potential new referral sources.
4. Who is your true or perceived competition? You should consider getting into relationship with others in your industry to determine ways to collaborate and support each other in the coming year? While the things you have in common may separate you; your individual areas of expertise can help bring you together.
5. What is most unique about you and your business – your Unique Selling Position or USP? Your USP will enable you and your referral partners to educate others about the differences between you and your competition in a positive way.
Position yourself to execute the fundamentals flawlessly in 2009!!!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com.
Monday, December 08, 2008
Count Down to 2009 - 2
============================================================
Monday Morning Motivators – December 8, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
============================================================
Table of Contents
============================================================
1. Count Down to 2009 #2 - Linda Fayerweather
2. 7-Question Marketing Plan – Question 3 - Rebecca Booth
3. Raise Your Personal Economy - Pat Altvater
4. Woulda . . . Coulda . . . Shoulda . . . 2008! - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Know your business
============================================================
Five Mondays from now will be January 5, 2009 and you can escape the herd mentality of slashing marketing, laying off employees, and cutting programs. This week, concentrate on your overall plan and start with the business school standard – SWOT Analysis:
Strengths: What is your business great at doing? What is your unique position?
Weakness: Where does your business fall short of great? What do your customers wish you did better?
Opportunities: What potential niches are available? Is your competition cutting sales and advertising?
Threats: What economic, social or governmental issues are happening or may in the near future.
During the next 7 days, take one hour out of your time and one piece of paper and identifying your Strengths, Weaknesses, Opportunities and Threats. These statements will be the basis for identifying your desired outcomes or objectives next week. A SWOT analysis is often more effective than a SWAT team after the fact! Details on SWOT
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. 7-Question Marketing Plan – Question 3
============================================================
What’s Your Marketing Message?
You only have to remember one thing when you’re developing your marketing message – this message should persuade someone to become a client. It should include:
1. An explanation of your target market’s problem
2. Proof that the problem needs to be solved now, without delay
3. The reason why you’re the only person/business that can solve this problem
4. List of benefits receives by choosing you
5. Examples/testimonials from those you’ve helped
Remember people don’t always buy what they need. But they will buy what they want. Figure out what the “emotion” is behind the decision to buy and capitalize on it when you’re drafting your copy.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Dream BIG and Set Up a Prosperous 2009
============================================================
The key to success is to first decide WHAT you want, then the HOW to achieve it will be revealed. This is because once you clarify your desires, your mind and the universe can step in.
Be Willing to Dream BIG Dreams
As soon as you commit to a BIG dream and really go after it, your subconscious creative mind will come up with big ideas to make it happen. You'll start attracting the people, resources, and opportunities you need into your life to make your dream come true.
Another value in giving yourself permission to go after your BIG dreams is that BIG dreams require you to grow in order to achieve them. Actually that may be the greatest benefit you will receive from pursuing your BIG dreams. It’s not so much the outer trappings of fulfilling the dream (an expensive car, impressive house, loads of money and philanthropic opportunities), but who you become in the process.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Woulda . . . Coulda . . . Shoulda . . . 2008!
===========================================================
It’s been an absolute pleasure to offer Monday Morning morsels this past year to help motivate you in your referral marketing efforts. As 2008 comes to a close, many of you may find yourselves reflecting on the past year – acknowledging what you did well and recognizing some missed opportunities with respect to your business and personal development.
I can’t think of a better time to encourage you to revisit the most fundamental and essential information that you’ve already accumulated. Dust off the CDs, DVDs and books you’ve experienced over the last year. Revisit the archives of your favorite websites to remind yourself of the things you woulda coulda shoulda done to make a difference for you, your colleagues and your family.
It’s time to take all of those tips, tools and techniques you’ve picked up along the way and turn your good ideas and good intentions into reality. Which means…it’s time to take ACTION!
2009 REFERRAL MARKETING SUCCESS ACTION #1 (of 4):
Make a list of your 2008 referral marketing accomplishments.
Remember to include how each accomplishment positively impacted your business, colleagues and family. Here are some questions to help get you started:
1. What were the positive results you experienced from developing, documenting and following your 12 month referral marketing plan in 2008? Did you (purposefully) meet or exceed your annual referral revenue goals?
2. How did identifying and educating at least 5 referral partners regarding your mission, target market and products/services multiply your efforts? Has your closing ratio increased?
3. Which specific tactics and strategies helped you move forward in your referral relationships and successfully motivate your referral partners to increase the quality (and consistency) of referrals given and received? Has the value of an appointment increased for you?
4. Does your referral tracking system allow you to see who has referred you business, how much business has resulted in those referrals and what additional business has resulted from the referral? Can you easily generate reports to identify your most profitable relationships?
5. Did your Thank You Program enable you to properly thank your referral sources (the way they prefer to be thanked) as they helped you throughout the year?
It’s important to catch yourself doing something right. If your list of accomplishments (for yourself or your referral partners) isn’t as long as you’d like it to be - stick around. The next few weeks will be incredibly powerful as we reflect on our 2008 efforts and take action to make a difference in 2009!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday Morning Motivators – December 8, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
============================================================
Table of Contents
============================================================
1. Count Down to 2009 #2 - Linda Fayerweather
2. 7-Question Marketing Plan – Question 3 - Rebecca Booth
3. Raise Your Personal Economy - Pat Altvater
4. Woulda . . . Coulda . . . Shoulda . . . 2008! - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009 – Know your business
============================================================
Five Mondays from now will be January 5, 2009 and you can escape the herd mentality of slashing marketing, laying off employees, and cutting programs. This week, concentrate on your overall plan and start with the business school standard – SWOT Analysis:
Strengths: What is your business great at doing? What is your unique position?
Weakness: Where does your business fall short of great? What do your customers wish you did better?
Opportunities: What potential niches are available? Is your competition cutting sales and advertising?
Threats: What economic, social or governmental issues are happening or may in the near future.
During the next 7 days, take one hour out of your time and one piece of paper and identifying your Strengths, Weaknesses, Opportunities and Threats. These statements will be the basis for identifying your desired outcomes or objectives next week. A SWOT analysis is often more effective than a SWAT team after the fact! Details on SWOT
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. 7-Question Marketing Plan – Question 3
============================================================
What’s Your Marketing Message?
You only have to remember one thing when you’re developing your marketing message – this message should persuade someone to become a client. It should include:
1. An explanation of your target market’s problem
2. Proof that the problem needs to be solved now, without delay
3. The reason why you’re the only person/business that can solve this problem
4. List of benefits receives by choosing you
5. Examples/testimonials from those you’ve helped
Remember people don’t always buy what they need. But they will buy what they want. Figure out what the “emotion” is behind the decision to buy and capitalize on it when you’re drafting your copy.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
===========================================================
3. Dream BIG and Set Up a Prosperous 2009
============================================================
The key to success is to first decide WHAT you want, then the HOW to achieve it will be revealed. This is because once you clarify your desires, your mind and the universe can step in.
Be Willing to Dream BIG Dreams
As soon as you commit to a BIG dream and really go after it, your subconscious creative mind will come up with big ideas to make it happen. You'll start attracting the people, resources, and opportunities you need into your life to make your dream come true.
Another value in giving yourself permission to go after your BIG dreams is that BIG dreams require you to grow in order to achieve them. Actually that may be the greatest benefit you will receive from pursuing your BIG dreams. It’s not so much the outer trappings of fulfilling the dream (an expensive car, impressive house, loads of money and philanthropic opportunities), but who you become in the process.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Woulda . . . Coulda . . . Shoulda . . . 2008!
===========================================================
It’s been an absolute pleasure to offer Monday Morning morsels this past year to help motivate you in your referral marketing efforts. As 2008 comes to a close, many of you may find yourselves reflecting on the past year – acknowledging what you did well and recognizing some missed opportunities with respect to your business and personal development.
I can’t think of a better time to encourage you to revisit the most fundamental and essential information that you’ve already accumulated. Dust off the CDs, DVDs and books you’ve experienced over the last year. Revisit the archives of your favorite websites to remind yourself of the things you woulda coulda shoulda done to make a difference for you, your colleagues and your family.
It’s time to take all of those tips, tools and techniques you’ve picked up along the way and turn your good ideas and good intentions into reality. Which means…it’s time to take ACTION!
2009 REFERRAL MARKETING SUCCESS ACTION #1 (of 4):
Make a list of your 2008 referral marketing accomplishments.
Remember to include how each accomplishment positively impacted your business, colleagues and family. Here are some questions to help get you started:
1. What were the positive results you experienced from developing, documenting and following your 12 month referral marketing plan in 2008? Did you (purposefully) meet or exceed your annual referral revenue goals?
2. How did identifying and educating at least 5 referral partners regarding your mission, target market and products/services multiply your efforts? Has your closing ratio increased?
3. Which specific tactics and strategies helped you move forward in your referral relationships and successfully motivate your referral partners to increase the quality (and consistency) of referrals given and received? Has the value of an appointment increased for you?
4. Does your referral tracking system allow you to see who has referred you business, how much business has resulted in those referrals and what additional business has resulted from the referral? Can you easily generate reports to identify your most profitable relationships?
5. Did your Thank You Program enable you to properly thank your referral sources (the way they prefer to be thanked) as they helped you throughout the year?
It’s important to catch yourself doing something right. If your list of accomplishments (for yourself or your referral partners) isn’t as long as you’d like it to be - stick around. The next few weeks will be incredibly powerful as we reflect on our 2008 efforts and take action to make a difference in 2009!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
Monday, December 01, 2008
Count Down to 2009 - 1
============================================================
Monday Morning Motivators – December 1, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
============================================================
Table of Contents
============================================================
1. Count Down to 2009 - Linda Fayerweather
2. 7-Question Marketing Plan – Question 3 - Rebecca Booth
3. Raise Your Personal Economy - Pat Altvater
4. Are You Networking or... - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009
============================================================
Six Mondays from now will be January 5, 2009! What do you have planned to make 2009 be different than 2008? When you talk with successful CEOs, they will often tell you they are not any smarter than the people they have surrounding them. There are two basic characteristics these people share:
1. Execution or getting done what is important. Right now there are a myriad of books talking about execution and the simple truth to execution is knowing what is important and recognizing distractions before they capture your focus.
2. Understanding yourself. Know your personality styles and how they impact you in your business. Two places to check are: PAEI = http://www.managementvitality.com/msq/test.php or purchase Strengths Finder 2.0
This week, learn who you are to better approach 2009!
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 3
============================================================
Can you capitalize on a niche to bolster more business?
You’ve heard it before and you’ll hear it again – if you are marketing to “everybody” you’re really marketing to no body. What industry do you know that isn’t jammed with competition? There is none. You’ll have more success if you can specify a niche and dominate it. For instance you could be a “massage therapist that works on workers comp cases” or a “CPA for small retailers.” Think small. Think precise. Think niche. Once you zero in on your niche, evaluate your marketing opportunities then go out and conquer the marketplace. You can do it!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Raise Your Personal Economy
============================================================
You are in control of your choices! That’s hard to remember sometimes especially with the current state of the economy. What follows are 5 steps you can take over the coming weeks to jump-start your personal economy - your health, happiness and success.
Step #1 Make healthy food choices at each meal.
Instead of cutting things out of your diet, try the flipside of the equation and add fruits and/or vegetables to every meal you eat.
Step #2 Exercise daily!
Take at least 30 minutes every day to get your heart rate up a little and get moving! You pick – it could be walking, riding a bike, roller blading, running, dancing or even playing with your wii.
Step #3 Minimize negativity in your life.
Quit watching the news or listening to idle gossip! Be observant during the day and find ways to reduce the negatives wherever you can.
Step #4 Do what makes your heart sing!
Find some time every day to do something that is the answer to this question – “In my picture perfect life, I am . . .”
Step #5 Be thankful all day long.
Three times a day, morning, noon and night, say out-loud and with feeling behind it. “I am so very thankful for . . . ” and then mention something very specific.
Pat Altvater
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Are You Networking or...
===========================================================
Are you networking or are you working your Network. I asked this question of several of the students in our Referral Dynamics Class last week and I later asked the same question of several BNI members. In every case they said that they spent a great deal of time working their networks. They attended the regular meeting, connecting with their fellow members, and they indeed did work their network.
Unfortunately that is not the network I was speaking of. That is one of the places that you go to network, I was speaking to "Your" Network. Those people whom you have in your database, those people who have met when you have been out networking. How much time do you put into working your network, calling them up to reconnect, sending articles to them, meeting them for coffee, inviting them to events, or publishing them in your newsletter. Do you track your activities and whom you are spending your time on?
When you take the time to work your network you can focus on moving your contacts from visibility to credibility. More people you can trust, you can refer your clients to and people who can send you business. You can take a relationship from credibility to profitability, developing referral partners who can consistently refer business to you.
The Referral Institute has a very handy tool called the "Networking Scorecard". This tool allows you to track the activities that you are spending on your network. Creating a proactive process for nurturing your network, so when you have a need there is no problem picking up the phone and calling someone in your network and asking for help. After all, you have spent quality time working your network. Sometimes it is more important that you spend time developing what you have then adding more to the mix. Once you have developed your network, then you can spend time adding more to the mix.
Copyright 2008 by Hazel M. Walker, an expert at referral marketing and networking. To have Hazel speak at your upcoming event and to learn more about the programs she and her team offer, contact her at Hazel@referralinstitute-in.com. Read her blog at www.networkingstrategist.wordpress.com
Sponsored by: Paula Frazier
You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Monday Morning Motivators – December 1, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
============================================================
Table of Contents
============================================================
1. Count Down to 2009 - Linda Fayerweather
2. 7-Question Marketing Plan – Question 3 - Rebecca Booth
3. Raise Your Personal Economy - Pat Altvater
4. Are You Networking or... - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
============================================================
1. Count Down to 2009
============================================================
Six Mondays from now will be January 5, 2009! What do you have planned to make 2009 be different than 2008? When you talk with successful CEOs, they will often tell you they are not any smarter than the people they have surrounding them. There are two basic characteristics these people share:
1. Execution or getting done what is important. Right now there are a myriad of books talking about execution and the simple truth to execution is knowing what is important and recognizing distractions before they capture your focus.
2. Understanding yourself. Know your personality styles and how they impact you in your business. Two places to check are: PAEI = http://www.managementvitality.com/msq/test.php or purchase Strengths Finder 2.0
This week, learn who you are to better approach 2009!
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. 7-Question Marketing Plan – Question 3
============================================================
Can you capitalize on a niche to bolster more business?
You’ve heard it before and you’ll hear it again – if you are marketing to “everybody” you’re really marketing to no body. What industry do you know that isn’t jammed with competition? There is none. You’ll have more success if you can specify a niche and dominate it. For instance you could be a “massage therapist that works on workers comp cases” or a “CPA for small retailers.” Think small. Think precise. Think niche. Once you zero in on your niche, evaluate your marketing opportunities then go out and conquer the marketplace. You can do it!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
===========================================================
3. Raise Your Personal Economy
============================================================
You are in control of your choices! That’s hard to remember sometimes especially with the current state of the economy. What follows are 5 steps you can take over the coming weeks to jump-start your personal economy - your health, happiness and success.
Step #1 Make healthy food choices at each meal.
Instead of cutting things out of your diet, try the flipside of the equation and add fruits and/or vegetables to every meal you eat.
Step #2 Exercise daily!
Take at least 30 minutes every day to get your heart rate up a little and get moving! You pick – it could be walking, riding a bike, roller blading, running, dancing or even playing with your wii.
Step #3 Minimize negativity in your life.
Quit watching the news or listening to idle gossip! Be observant during the day and find ways to reduce the negatives wherever you can.
Step #4 Do what makes your heart sing!
Find some time every day to do something that is the answer to this question – “In my picture perfect life, I am . . .”
Step #5 Be thankful all day long.
Three times a day, morning, noon and night, say out-loud and with feeling behind it. “I am so very thankful for . . . ” and then mention something very specific.
Pat Altvater
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
Transforming Bodies and Minds
419-344-6613
===========================================================
4. Are You Networking or...
===========================================================
Are you networking or are you working your Network. I asked this question of several of the students in our Referral Dynamics Class last week and I later asked the same question of several BNI members. In every case they said that they spent a great deal of time working their networks. They attended the regular meeting, connecting with their fellow members, and they indeed did work their network.
Unfortunately that is not the network I was speaking of. That is one of the places that you go to network, I was speaking to "Your" Network. Those people whom you have in your database, those people who have met when you have been out networking. How much time do you put into working your network, calling them up to reconnect, sending articles to them, meeting them for coffee, inviting them to events, or publishing them in your newsletter. Do you track your activities and whom you are spending your time on?
When you take the time to work your network you can focus on moving your contacts from visibility to credibility. More people you can trust, you can refer your clients to and people who can send you business. You can take a relationship from credibility to profitability, developing referral partners who can consistently refer business to you.
The Referral Institute has a very handy tool called the "Networking Scorecard". This tool allows you to track the activities that you are spending on your network. Creating a proactive process for nurturing your network, so when you have a need there is no problem picking up the phone and calling someone in your network and asking for help. After all, you have spent quality time working your network. Sometimes it is more important that you spend time developing what you have then adding more to the mix. Once you have developed your network, then you can spend time adding more to the mix.
Copyright 2008 by Hazel M. Walker, an expert at referral marketing and networking. To have Hazel speak at your upcoming event and to learn more about the programs she and her team offer, contact her at Hazel@referralinstitute-in.com. Read her blog at www.networkingstrategist.wordpress.com
Sponsored by: Paula Frazier
You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
Subscribe to:
Posts (Atom)