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Monday Morning Motivators – April 3, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The sun does not shine for a few trees and flowers, but for the wide world's joy.”
--Henry Ward Beecher
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Table of Contents
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1. Lean: Shine – Linda Fayerweather
2. Question #5 – What Marketing Medium Will You Use? – Rebecca Booth
3. Open and Honest Communication Leads to More Business – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: Shine
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Last week we sorted all the stuff in our office. Great, I hope it went well and now we need to set the path for the second “s” - shine! The Shine phase of the 5 S’s is making your work area spic and span. There are three aspects to this:
1. Getting the workplace clean. Know what needs to be clean, what to clean it with, when and who will do the cleaning.
2. Maintaining its appearance and keeping it clean. Think about paint, lighting, clutter, dust, spills and developing a routine to keep it clean.
3. Using preventive measures. The best way to keep your office functioning is to plan ahead. Think about a spill on your desk. The least case scenario is the drink in all over your desk and maybe in your draw. Now you will need about a half hour to clean it all up. The worst case is the drink lands in your keyboard or computer and who knows how much time you lose with this one and just for the need of a cup cover – think about it and get shinning.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
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2. Question #5 – What Marketing Medium Will You Use?
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Once you’ve figured out your niche, it’s time to start assessing how best to communicate with them. Your marketing medium is the outlet you’ll use to deliver your marketing message. TV, radio, magazine, newspaper, direct mail and email marketing are a few of the choices you have to get your point across. Your job is to choose the medium that delivers your message to the most niche prospects at the lowest possible cost. When you’re thinking about media, be creative, consider: posters, contests, seminars, teleclasses, trade shows, ezines, movie ads, door hangers, agents, media releases, gift certificates, word-of-mouth and window displays. Don’t forget, your business card is a marketing tool too. Is it the best that it can be?
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
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3. Open and Honest Communication Leads to More Business
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To get good referrals, tell people when they've given you a bad referral. If you don't, you'll keep getting bad leads and you'll deserve every one of them. Teach people what you consider good referrals.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Update your backup procedures. Make sure all critical files are part of the backup routine.
