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Monday Morning Motivators – August 11, 2008
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it."
--Henry Ford
============================================================
Table of Contents
============================================================
1. Guidelines of Brainstorming - Linda Fayerweather
2. Do Not Cut Your Marketing Budget! - Rebecca Booth
3. Detach from the Outcome - Pat Altvater
4. CALL TO ACTION - Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Guidelines of Brainstorming
============================================================
August is a time when many businesses start thinking about making the next year great so planning and retreats are often done to form a strategic plan. Starting with some brainstorming of current problems is a great way to get others involved before the leaders set the plan. Just like the Pirate Code, brainstorming doesn’t have rules, it has guidelines and when they are used, the results are often superior to a free-for-all.
-Start with STT – silent think time – timed and quiet;
-Freewheel – everyone should feel free to contribute, don’t hold back;
-NO CRITICISM – this includes “we tried that”, eye-rolling and snickering;
-Hitchhike – build on other’s ideas;
-The more ideas the better – that is obvious;
-Post ideas – post-it notes on a window work wonderfully;
-Get a facilitator from outside the group – this person paid or volunteer will help make sure every voice is heard.
Getting team input at the beginning will mean a better plan and the staff will readily adopt the plan itself.
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Do Not Cut Your Marketing Budget! Part 2
============================================================
Last week I introduced the idea of marketing smarter during a downturn in the economy. This week, let’s explore a few more good ideas to marketing smarter:
• Make sure your website is working. At least 50% of your customers are going online to find you, so passing on a web presence shuts out more than half of your clients.
• Assess where your clients are coming from and then reinvest in that methodology. If you’ve been in newspaper and it’s not pulling – that’s ok, it takes at least a full year before print will work. Don’t disrupt your game plan. If it’s been 2-3 years and you’re getting nothing – pull out NOW. (But don’t give up those dollars. Use them to do something more effective.)
• Rethink your Yellow Pages advertising. Omni Hotels made the decision not to place any phone books in their hotel rooms across the country now. They feel that their guests have that sort of information at their fingertips now thanks to nternet access on their phones or laptops. At the heart of this decision was the fact that they wanted to help save trees. A teeny tiny boldfaced name of your business in the Business Section or the Yellow Pages is good enough for 90% of all businesses. If you’re in a 24/7 type business you have my permission to buy an ad. If you’re not, don’t waste your money.
In summary: Do NOT cut your marketing/advertising budget. Instead market smarter.
My best to all of you. If you have a question about marketing, just flip me an email and I’ll try my best to answer your question! Rebecca@rebeccaboothmarketinggoddess.comC
opyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Detach from the Outcome
============================================================
Patiently Detach From the Outcome is the Eighth Principle in Manifest Your Destiny by Wayne Dyer. Patience, I’ve heard it’s a virtue, have you? It’s one that’s eluded me for most of my life, until I finally got it. My motto used to be “I want what I want and I want it now”, does that sound familiar? According to Wayne Dyer that is one of the main reasons people don’t manifest their desires.
It’s when you shift away from impatience and into inner knowing, that you begin to attract those things you want into your life. Dyer says “Those who are certain of the outcome can afford to wait, and without anxiety.”
So, the secret to being patient is in having trust in the certainty of the outcome. This knowing then puts you at ease so you can release having to know the how or the when something will manifest. Impatience is the failure to trust.
To practice this principle:
1. Banish doubt and enter the realm of certainty. When you hear yourself doubting your ability to manifest your desire, stop that thought and remember that anything you ask for is yours automatically, just by asking.
2. Let go of expectations. Remain completely detached from the inclination to measure and calculate what is and is not showing up for you. Just believe everything is working as it is supposed to.
3. Release all judgments. Leave behind all judgments and become totally accepting of all that arrives.
This week practice patience!
Pat Altvater
Author, Journey to WOW – Ignite the Power Within
www.ignitethepowerwithinbook.com
www.transformationsinstitute.com
===========================================================
4. CALL TO ACTION
===========================================================
Hello Monday Morning Readers!
I’d like to start this Monday morning with a heart-felt thank you to Linda Fayerweather. She very generously introduced me to YOU and then offered me the opportunity to become published on a regular basis. It’s proven to be quite therapeutic to go about my week and then compose an article to share my networking experiences. As in life, there are both tears and cheers and there’s always a lesson to be learned…and shared.
I’ve also developed a deep respect and admiration for my co-contributors – Rebecca Booth and Pat Alvitar (and Linda too). They always get me thinking and inspire me to take specific action. You’ve all made a difference in my life and in my business.
NOW IT’S YOUR TURN READERS…I’d love to get to know you!
This week is a call to action…your opportunity to contribute:
1. Share your referral marketing questions.
2. Share your networking bloopers and blunders.
3. Share your referral stories…the good, the bad and the ugly.
4. Share your successes and failures. 20/20 hindsight is phenomenal!
5. Ask advice on specific networking/referral marketing scenarios.
Stop now and email your contributions to paula@referralinstitute-va.com. I look forward to developing weekly Monday Morning Motivators that include YOU and to addressing your specific needs!!!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings
===========================================================
5. To Do This Week
===========================================================
Group your meetings to save time & gas.
Monday, August 11, 2008
Brainstorming - Budget Cuts - Detach - Call to Action
============================================================
Monday Morning Motivators – August 11, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it."
--Henry Ford
============================================================
Table of Contents
============================================================
1. Guidelines of Brainstorming - Linda Fayerweather
2. Do Not Cut Your Marketing Budget! - Rebecca Booth
3. Detach from the Outcome - Pat Altvater
4. CALL TO ACTION - Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Guidelines of Brainstorming
============================================================
August is a time when many businesses start thinking about making the next year great so planning and retreats are often done to form a strategic plan. Starting with some brainstorming of current problems is a great way to get others involved before the leaders set the plan. Just like the Pirate Code, brainstorming doesn’t have rules, it has guidelines and when they are used, the results are often superior to a free-for-all.
-Start with STT – silent think time – timed and quiet;
-Freewheel – everyone should feel free to contribute, don’t hold back;
-NO CRITICISM – this includes “we tried that”, eye-rolling and snickering;
-Hitchhiker – build on other’s ideas;
-The more ideas the better – that is obvious;
-Post ideas – post-it notes on a window work wonderfully;
-Get a facilitator from outside the group – this person paid or volunteer will help make sure every voice is heard.
Getting team input at the beginning will mean a better plan and the staff will readily adopt the plan itself.
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Do Not Cut Your Marketing Budget! Part 2
============================================================
Last week I introduced the idea of marketing smarter during a downturn in the economy. This week, let’s explore a few more good ideas to marketing smarter:
• Make sure your website is working. At least 50% of your customers are going online to find you, so passing on a web presence shuts out more than half of your clients.
• Assess where your clients are coming from and then reinvest in that methodology. If you’ve been in newspaper and it’s not pulling – that’s ok, it takes at least a full year before print will work. Don’t disrupt your game plan. If it’s been 2-3 years and you’re getting nothing – pull out NOW. (But don’t give up those dollars. Use them to do something more effective.)
• Rethink your Yellow Pages advertising. Omni Hotels made the decision not to place any phone books in their hotel rooms across the country now. They feel that their guests have that sort of information at their fingertips now thanks to nternet access on their phones or laptops. At the heart of this decision was the fact that they wanted to help save trees. A teeny tiny boldfaced name of your business in the Business Section or the Yellow Pages is good enough for 90% of all businesses. If you’re in a 24/7 type business you have my permission to buy an ad. If you’re not, don’t waste your money.
In summary: Do NOT cut your marketing/advertising budget. Instead market smarter. My best to all of you. If you have a question about marketing, just flip me an email and I’ll try my best to answer your question! Rebecca@rebeccaboothmarketinggoddess.com
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
http://www.rebeccaboothmarketinggoddess.com/
===========================================================
3. Detach from the Outcome
============================================================
Patiently Detach From the Outcome is the Eighth Principle in Manifest Your Destiny by Wayne Dyer. Patience, I’ve heard it’s a virtue, have you? It’s one that’s eluded me for most of my life, until I finally got it. My motto used to be “I want what I want and I want it now”, does that sound familiar? According to Wayne Dyer that is one of the main reasons people don’t manifest their desires.
It’s when you shift away from impatience and into inner knowing, that you begin to attract those things you want into your life. Dyer says “Those who are certain of the outcome can afford to wait, and without anxiety.”
So, the secret to being patient is in having trust in the certainty of the outcome. This knowing then puts you at ease so you can release having to know the how or the when something will manifest. Impatience is the failure to trust.
To practice this principle:
1. Banish doubt and enter the realm of certainty. When you hear yourself doubting your ability to manifest your desire, stop that thought and remember that anything you ask for is yours automatically, just by asking.
2. Let go of expectations. Remain completely detached from the inclination to measure and calculate what is and is not showing up for you. Just believe everything is working as it is supposed to.
3. Release all judgments. Leave behind all judgments and become totally accepting of all that arrives.
This week practice patience!
Pat Altvater
Author, Journey to WOW – Ignite the Power Within
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
===========================================================
4. CALL TO ACTION
===========================================================
Hello Monday Morning Readers!
I’d like to start this Monday morning with a heart-felt thank you to Linda Fayerweather. She very generously introduced me to YOU and then offered me the opportunity to become published on a regular basis. It’s proven to be quite therapeutic to go about my week and then compose an article to share my networking experiences. As in life, there are both tears and cheers and there’s always a lesson to be learned…and shared.
I’ve also developed a deep respect and admiration for my co-contributors – Rebecca Booth and Pat Alvitar (and Linda too). They always get me thinking and inspire me to take specific action. You’ve all made a difference in my life and in my business.
NOW IT’S YOUR TURN READERS…I’d love to get to know you!
This week is a call to action…your opportunity to contribute:
1. Share your referral marketing questions.
2. Share your networking bloopers and blunders.
3. Share your referral stories…the good, the bad and the ugly.
4. Share your successes and failures. 20/20 hindsight is phenomenal!
5. Ask advice on specific networking/referral marketing scenarios.
Stop now and email your contributions to paula@referralinstitute-va.com. I look forward to developing weekly Monday Morning Motivators that include YOU and to addressing your specific needs!!!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings
===========================================================
5. To Do This Week
===========================================================
Group your meetings to save time & gas.
Monday Morning Motivators – August 11, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it."
--Henry Ford
============================================================
Table of Contents
============================================================
1. Guidelines of Brainstorming - Linda Fayerweather
2. Do Not Cut Your Marketing Budget! - Rebecca Booth
3. Detach from the Outcome - Pat Altvater
4. CALL TO ACTION - Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Guidelines of Brainstorming
============================================================
August is a time when many businesses start thinking about making the next year great so planning and retreats are often done to form a strategic plan. Starting with some brainstorming of current problems is a great way to get others involved before the leaders set the plan. Just like the Pirate Code, brainstorming doesn’t have rules, it has guidelines and when they are used, the results are often superior to a free-for-all.
-Start with STT – silent think time – timed and quiet;
-Freewheel – everyone should feel free to contribute, don’t hold back;
-NO CRITICISM – this includes “we tried that”, eye-rolling and snickering;
-Hitchhiker – build on other’s ideas;
-The more ideas the better – that is obvious;
-Post ideas – post-it notes on a window work wonderfully;
-Get a facilitator from outside the group – this person paid or volunteer will help make sure every voice is heard.
Getting team input at the beginning will mean a better plan and the staff will readily adopt the plan itself.
Copyright 2008 Linda Fayerweather
Storm the Barn with New Ideas
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Do Not Cut Your Marketing Budget! Part 2
============================================================
Last week I introduced the idea of marketing smarter during a downturn in the economy. This week, let’s explore a few more good ideas to marketing smarter:
• Make sure your website is working. At least 50% of your customers are going online to find you, so passing on a web presence shuts out more than half of your clients.
• Assess where your clients are coming from and then reinvest in that methodology. If you’ve been in newspaper and it’s not pulling – that’s ok, it takes at least a full year before print will work. Don’t disrupt your game plan. If it’s been 2-3 years and you’re getting nothing – pull out NOW. (But don’t give up those dollars. Use them to do something more effective.)
• Rethink your Yellow Pages advertising. Omni Hotels made the decision not to place any phone books in their hotel rooms across the country now. They feel that their guests have that sort of information at their fingertips now thanks to nternet access on their phones or laptops. At the heart of this decision was the fact that they wanted to help save trees. A teeny tiny boldfaced name of your business in the Business Section or the Yellow Pages is good enough for 90% of all businesses. If you’re in a 24/7 type business you have my permission to buy an ad. If you’re not, don’t waste your money.
In summary: Do NOT cut your marketing/advertising budget. Instead market smarter. My best to all of you. If you have a question about marketing, just flip me an email and I’ll try my best to answer your question! Rebecca@rebeccaboothmarketinggoddess.com
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
http://www.rebeccaboothmarketinggoddess.com/
===========================================================
3. Detach from the Outcome
============================================================
Patiently Detach From the Outcome is the Eighth Principle in Manifest Your Destiny by Wayne Dyer. Patience, I’ve heard it’s a virtue, have you? It’s one that’s eluded me for most of my life, until I finally got it. My motto used to be “I want what I want and I want it now”, does that sound familiar? According to Wayne Dyer that is one of the main reasons people don’t manifest their desires.
It’s when you shift away from impatience and into inner knowing, that you begin to attract those things you want into your life. Dyer says “Those who are certain of the outcome can afford to wait, and without anxiety.”
So, the secret to being patient is in having trust in the certainty of the outcome. This knowing then puts you at ease so you can release having to know the how or the when something will manifest. Impatience is the failure to trust.
To practice this principle:
1. Banish doubt and enter the realm of certainty. When you hear yourself doubting your ability to manifest your desire, stop that thought and remember that anything you ask for is yours automatically, just by asking.
2. Let go of expectations. Remain completely detached from the inclination to measure and calculate what is and is not showing up for you. Just believe everything is working as it is supposed to.
3. Release all judgments. Leave behind all judgments and become totally accepting of all that arrives.
This week practice patience!
Pat Altvater
Author, Journey to WOW – Ignite the Power Within
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
===========================================================
4. CALL TO ACTION
===========================================================
Hello Monday Morning Readers!
I’d like to start this Monday morning with a heart-felt thank you to Linda Fayerweather. She very generously introduced me to YOU and then offered me the opportunity to become published on a regular basis. It’s proven to be quite therapeutic to go about my week and then compose an article to share my networking experiences. As in life, there are both tears and cheers and there’s always a lesson to be learned…and shared.
I’ve also developed a deep respect and admiration for my co-contributors – Rebecca Booth and Pat Alvitar (and Linda too). They always get me thinking and inspire me to take specific action. You’ve all made a difference in my life and in my business.
NOW IT’S YOUR TURN READERS…I’d love to get to know you!
This week is a call to action…your opportunity to contribute:
1. Share your referral marketing questions.
2. Share your networking bloopers and blunders.
3. Share your referral stories…the good, the bad and the ugly.
4. Share your successes and failures. 20/20 hindsight is phenomenal!
5. Ask advice on specific networking/referral marketing scenarios.
Stop now and email your contributions to paula@referralinstitute-va.com. I look forward to developing weekly Monday Morning Motivators that include YOU and to addressing your specific needs!!!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings
===========================================================
5. To Do This Week
===========================================================
Group your meetings to save time & gas.
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