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Monday Morning Motivators – May 14, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
Tell me and I will forget, show me and I may remember, involve me and I’ll understand.
--Ancient Proverb
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Table of Contents
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1. The Power of Competition – Linda Fayerweather
2. 4 Ways to Combat the Postage Hike – Part 2 - Rebecca Booth
3. Image is Everything! - John Meyer
4. To Do this Week
5. Fine Print
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1. The Power of Competition
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Competition changes everything and it always will. A recent study by BusinessWeek explored industries with competition and those with limited competitors. You wouldn’t be surprised to learn that industries with healthy competition were more inventive and cost conscious. What really surprised the researchers was the top companies all increased business and those that lacked vision disappeared. Remembering that lean businesses practice Kaizen (continuous improvement) staying in touch with what your customers want, who they are while keeping your business eye on your vision will let your competition take care of itself.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. 4 Ways to Combat the Postage Hike – Part 2
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Today’s the day the $.39 stamp becomes history! Here are our other two suggestions for combating the new increase:
• 7-16 Touches – Just because postage went up doesn’t mean you can skate by with fewer mailings. Remember it takes 7-16 drips to get on anyone’s radar list. Since we never know when someone is going to have the need to buy, it becomes imperative that you continue your drips. Instead of just relying on the mail, intersperse personal phone calls, lunches, one-on-ones and impromptu visits as part of your multiple touches.
• Look at Your List as a “Living List” – If you run into someone you’ve been courting and hear that they’ve just signed on with a competitor, clear them off your list immediately. Insert another prospect or save the $.41 all together!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Image is Everything!
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People want to be referred as much as you want referrals. A reassuring, professional image makes people feel more secure when buying something they can't see or hold in their hands, like a service. Even though our mothers taught us to not judge a book by its cover, taking extra time and always having a professional image will cement relationships sooner.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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When Stressed – take a Walk!
