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Monday Morning Motivators – July 9, 2007
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“Here men from the planet Earth first set foot upon the Moon. July 1969 AD. We came in peace for all mankind.”
--Neil Armstrong
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Table of Contents
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1. Checklist to Sanity – Linda Fayerweather
2. Tips on Writing Better Copy - Rebecca Booth
3. Hire Your Networking Groups Carefully! - John Meyer
4. To Do this Week
5. Fine Print
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1. Checklist to Sanity
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Looking around your office on a Monday morning, do you ever wonder how some things just get forgotten? A checklist is one simple time efficient way of making sure things get done correctly. The very act of creating the checklist often helps find the little tasks that big jobs rely on for smooth operations. Now, before you say “I’m a big girl (or boy) and don’t need a checklist!” think about NASA or SciFi movies and the familiar reading of the checklist to launch with the final “launch sequence complete; mission is good to go”. Although most of what we forget to do will not lead to a disaster, the mental space and anguish could be used for more productive activities. If lean businesses and NASA rely on checklists, maybe we will find some sanity there, too.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Tips on Writing Better Copy
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Keep these few tips in mind the next time you have to write an ad:
• Your copy should be about the customer and not you. Too many ads tell us about a product, company or service, and not enough about WHY we should care.
• The copy should have a single focus. Don’t list all of the supporting features and benefits. It dilutes your message and memorability.
• The best ad concepts are visual. People scan before they read. If you can’t catch them when they’re scanning, you won’t snag them at all!
• Make sure the phone number is right! Call yourself it only takes a few seconds to double check.
• Your headline is critical. If it’s vague enough to be used for any business like yours, then can it and start from scratch. Put yourself in your customer’s shoes and rewrite it. Make it pertinent to your business.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Hire Your Networking Groups Carefully!
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Being a member of a well-organized network is like having dozens of salespeople working for you, each referring prospective clients your way. Make sure you know who you are hiring when you join a networking organization.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Create your Friday checklist for a smooth Monday.
