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Monday Morning Motivators – April 24, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Only he is successful in his business who makes that pursuit which affords him the highest pleasure sustain him.”
--Henry David Thoreau
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Table of Contents
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1. Lean: Sustain – Linda Fayerweather
2. Speech Writing – Rebecca Booth
3. Testimonials to Groups Provide Great Possibilities – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: Sustain
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Let’s review our lean process. With sorting, shining, setting order and standardizing our workplace should now be a place we want to be. The challenge is to keep our “stuff” together and sustain the new office management. Develop an evaluation process and schedule to keep your office or workspace lean. Even if you office solo, have a checklist that gives specifics about maintenance and cleaning including when it will be done . Then check it off when it is done and feel a sense of accomplishment each and every week. Remember, statistically, the average person spends 2 weeks a year looking for things – maybe you lean office will reward you with a little more time.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
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2. Speech Writing
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Writing a speech is definitely easier than giving a speech! However, giving a speech becomes easier once you have a knock-out speech written and ready to deliver! Here are some key points for making your next speech better:
• Have a great title. Playful is terrific - It makes people want to learn more.
• Make sure your speech has a beginning, middle and end
• Create a “how” question in your audience’s mind – “how can I do that?”
• Give your audience something to take away with them. Provide them with tools that can help them succeed.
• Make your conclusion memorable!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
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3. Testimonials to Groups Provide Great Possibilities
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Having someone else tell a group of people how good your product or service is beats anything you can say about yourself. Ask people who have used your products or services to talk about their experience at their next meeting.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Save time and locate a place where keys always go.
Sunday, April 23, 2006
Sunday, April 16, 2006
Lean: Standardize - Marketing Budget - "Who do you. . ."
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Monday Morning Motivators – April 17, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
--Peter F. Drucker
============================================================
Table of Contents
============================================================
1. Lean: Standardize – Linda Fayerweather
2. Question #7 – What’s Your Marketing Budget?– Rebecca Booth
3. Who do you know who . . . – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Standardize
============================================================
Now that your office has gone through Shine, Sort and Set in Order, you want to work with everyone in your workplace to identify and find ideas to reduce clutter, eliminate unnecessary items and make cleaning easier all of which means you want to establish standard procedures. Standard procedures will make it easier for everyone to get everything done and usually more efficiently. Companies and office dwellers that recognize the importance of compliance to procedures will relish the simplicity of knowing how the office really hangs together.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
============================================================
2. Question # 7 – What’s Your Marketing Budget?
============================================================
Do you know how much it costs to acquire a new customer (or the cost to sell one of your products)? You’ll need to know this in order to craft a marketing budget. Here’s a simple way to figure it out: Divide your annual sales with marketing costs added by the number of units (or clients) sold. This gives you the cost to acquire a new customer/sell one product.
To find out how much money you’ll need to market in ’06, multiply this cost by the number of sales you want to make. Before you set your plans in stone, take a look at how your marketing worked last year. Trim out the media that didn’t work and reinvest in those that did. You might want to consider beefing up your advertising expenditures in the media that did work. But be prepared to measure its effectiveness. One of our clients found that internet advertising was working well for them. Wanting even more sales, they doubled their monthly investment. While sales were strong, they were no stronger than they were prior to the infusion of new cash. Feel free to experiment, but measure your success before you reinvest!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. "Who do you know who . . .?"
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When asking for a referral from an associate or client, use the phrase, "Who do you know who . . .?" This is an open-ended question that works well. Do not alter the phrase. Other phrases have been tried and have not produced the desired results.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
============================================================
4. To Do This Week
============================================================
Standardize your banking procedures for security and time savings.
Monday Morning Motivators – April 17, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
--Peter F. Drucker
============================================================
Table of Contents
============================================================
1. Lean: Standardize – Linda Fayerweather
2. Question #7 – What’s Your Marketing Budget?– Rebecca Booth
3. Who do you know who . . . – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Standardize
============================================================
Now that your office has gone through Shine, Sort and Set in Order, you want to work with everyone in your workplace to identify and find ideas to reduce clutter, eliminate unnecessary items and make cleaning easier all of which means you want to establish standard procedures. Standard procedures will make it easier for everyone to get everything done and usually more efficiently. Companies and office dwellers that recognize the importance of compliance to procedures will relish the simplicity of knowing how the office really hangs together.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
============================================================
2. Question # 7 – What’s Your Marketing Budget?
============================================================
Do you know how much it costs to acquire a new customer (or the cost to sell one of your products)? You’ll need to know this in order to craft a marketing budget. Here’s a simple way to figure it out: Divide your annual sales with marketing costs added by the number of units (or clients) sold. This gives you the cost to acquire a new customer/sell one product.
To find out how much money you’ll need to market in ’06, multiply this cost by the number of sales you want to make. Before you set your plans in stone, take a look at how your marketing worked last year. Trim out the media that didn’t work and reinvest in those that did. You might want to consider beefing up your advertising expenditures in the media that did work. But be prepared to measure its effectiveness. One of our clients found that internet advertising was working well for them. Wanting even more sales, they doubled their monthly investment. While sales were strong, they were no stronger than they were prior to the infusion of new cash. Feel free to experiment, but measure your success before you reinvest!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. "Who do you know who . . .?"
===========================================================
When asking for a referral from an associate or client, use the phrase, "Who do you know who . . .?" This is an open-ended question that works well. Do not alter the phrase. Other phrases have been tried and have not produced the desired results.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
============================================================
4. To Do This Week
============================================================
Standardize your banking procedures for security and time savings.
Sunday, April 09, 2006
Lean: Set Order - Sales & Marketing Goals - Reciprocate
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Monday Morning Motivators – April 10, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
“Order is power.”
--Henri Frederic Amiel
============================================================
Table of Contents
============================================================
1. Lean: Set the Order – Linda Fayerweather
2. Question #6 – What Are Your Sales & Marketing Goals? – Rebecca Booth
3. Track Your Referrals and Reciprocate – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Set the Order
============================================================
We have Sorted and Shined our office space, now we need to Set the Order. Setting the order really means mapping your workspace and looking at the workflow to maximize your efficiency. Sometimes this may mean you need to take everything out of your desk, or your files, or maybe the entire office and put it back in an order that has the best workflow for you. Ordering workspace reminds me of my father who was a great organizer. To keep his tools and garden supplies organized, he knew he would have to do something as he shared his space with 4 rowdy children. He used a large pegboard and outlined the shape of each tool so that even a pre-schooler could help keep things in order. Recently, I was driving by my old home and when I saw someone in the garage, I stopped and said “Hi”. As I looked on the wall, there was the same pegboard – 40 years later and I am here to tell you that all the tools were in the correct location! A place for everything and everything in its place is a great way to stay productive.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
============================================================
2. Question #6 – What Are Your Sales & Marketing Goals?
============================================================
Be SMART when it comes to setting your goals for sales and marketing. Your goals must be Sensible, Measurable, Achievable, Realistic and Time specific. Include financial elements in your goals, such as annual sales revenue, gross profits, sales per sales person. Also include non-financial elements – units sold, contracts signed, clients acquired, articles published, speeches given. Once the goals are set, share them with your team and put a plan into action where you will regularly measure your success.
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Marketing Solutioneers
===========================================================
3. Track Your Referrals and Reciprocate
===========================================================
Monitor the referrals you receive. This tells you how often you get referrals, their source, quality, status, and dollar payoff. Having this information helps you focus on individuals and groups that are giving you the best referrals. This allows you to reciprocate with people who are giving you the most referrals.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
BNI OHIO
============================================================
4. To Do This Week
============================================================
Take Lean to the Car – organize the place where you stash things in your car.
Monday Morning Motivators – April 10, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
“Order is power.”
--Henri Frederic Amiel
============================================================
Table of Contents
============================================================
1. Lean: Set the Order – Linda Fayerweather
2. Question #6 – What Are Your Sales & Marketing Goals? – Rebecca Booth
3. Track Your Referrals and Reciprocate – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Set the Order
============================================================
We have Sorted and Shined our office space, now we need to Set the Order. Setting the order really means mapping your workspace and looking at the workflow to maximize your efficiency. Sometimes this may mean you need to take everything out of your desk, or your files, or maybe the entire office and put it back in an order that has the best workflow for you. Ordering workspace reminds me of my father who was a great organizer. To keep his tools and garden supplies organized, he knew he would have to do something as he shared his space with 4 rowdy children. He used a large pegboard and outlined the shape of each tool so that even a pre-schooler could help keep things in order. Recently, I was driving by my old home and when I saw someone in the garage, I stopped and said “Hi”. As I looked on the wall, there was the same pegboard – 40 years later and I am here to tell you that all the tools were in the correct location! A place for everything and everything in its place is a great way to stay productive.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
============================================================
2. Question #6 – What Are Your Sales & Marketing Goals?
============================================================
Be SMART when it comes to setting your goals for sales and marketing. Your goals must be Sensible, Measurable, Achievable, Realistic and Time specific. Include financial elements in your goals, such as annual sales revenue, gross profits, sales per sales person. Also include non-financial elements – units sold, contracts signed, clients acquired, articles published, speeches given. Once the goals are set, share them with your team and put a plan into action where you will regularly measure your success.
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Marketing Solutioneers
===========================================================
3. Track Your Referrals and Reciprocate
===========================================================
Monitor the referrals you receive. This tells you how often you get referrals, their source, quality, status, and dollar payoff. Having this information helps you focus on individuals and groups that are giving you the best referrals. This allows you to reciprocate with people who are giving you the most referrals.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
BNI OHIO
============================================================
4. To Do This Week
============================================================
Take Lean to the Car – organize the place where you stash things in your car.
Sunday, April 02, 2006
Lean: Shine - Marketing Medium - Honest Communication
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Monday Morning Motivators – April 3, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The sun does not shine for a few trees and flowers, but for the wide world's joy.”
--Henry Ward Beecher
============================================================
Table of Contents
============================================================
1. Lean: Shine – Linda Fayerweather
2. Question #5 – What Marketing Medium Will You Use? – Rebecca Booth
3. Open and Honest Communication Leads to More Business – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Shine
============================================================
Last week we sorted all the stuff in our office. Great, I hope it went well and now we need to set the path for the second “s” - shine! The Shine phase of the 5 S’s is making your work area spic and span. There are three aspects to this:
1. Getting the workplace clean. Know what needs to be clean, what to clean it with, when and who will do the cleaning.
2. Maintaining its appearance and keeping it clean. Think about paint, lighting, clutter, dust, spills and developing a routine to keep it clean.
3. Using preventive measures. The best way to keep your office functioning is to plan ahead. Think about a spill on your desk. The least case scenario is the drink in all over your desk and maybe in your draw. Now you will need about a half hour to clean it all up. The worst case is the drink lands in your keyboard or computer and who knows how much time you lose with this one and just for the need of a cup cover – think about it and get shinning.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
============================================================
2. Question #5 – What Marketing Medium Will You Use?
============================================================
Once you’ve figured out your niche, it’s time to start assessing how best to communicate with them. Your marketing medium is the outlet you’ll use to deliver your marketing message. TV, radio, magazine, newspaper, direct mail and email marketing are a few of the choices you have to get your point across. Your job is to choose the medium that delivers your message to the most niche prospects at the lowest possible cost. When you’re thinking about media, be creative, consider: posters, contests, seminars, teleclasses, trade shows, ezines, movie ads, door hangers, agents, media releases, gift certificates, word-of-mouth and window displays. Don’t forget, your business card is a marketing tool too. Is it the best that it can be?
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Open and Honest Communication Leads to More Business
===========================================================
To get good referrals, tell people when they've given you a bad referral. If you don't, you'll keep getting bad leads and you'll deserve every one of them. Teach people what you consider good referrals.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
============================================================
4. To Do This Week
============================================================
Update your backup procedures. Make sure all critical files are part of the backup routine.
Monday Morning Motivators – April 3, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The sun does not shine for a few trees and flowers, but for the wide world's joy.”
--Henry Ward Beecher
============================================================
Table of Contents
============================================================
1. Lean: Shine – Linda Fayerweather
2. Question #5 – What Marketing Medium Will You Use? – Rebecca Booth
3. Open and Honest Communication Leads to More Business – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Shine
============================================================
Last week we sorted all the stuff in our office. Great, I hope it went well and now we need to set the path for the second “s” - shine! The Shine phase of the 5 S’s is making your work area spic and span. There are three aspects to this:
1. Getting the workplace clean. Know what needs to be clean, what to clean it with, when and who will do the cleaning.
2. Maintaining its appearance and keeping it clean. Think about paint, lighting, clutter, dust, spills and developing a routine to keep it clean.
3. Using preventive measures. The best way to keep your office functioning is to plan ahead. Think about a spill on your desk. The least case scenario is the drink in all over your desk and maybe in your draw. Now you will need about a half hour to clean it all up. The worst case is the drink lands in your keyboard or computer and who knows how much time you lose with this one and just for the need of a cup cover – think about it and get shinning.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
============================================================
2. Question #5 – What Marketing Medium Will You Use?
============================================================
Once you’ve figured out your niche, it’s time to start assessing how best to communicate with them. Your marketing medium is the outlet you’ll use to deliver your marketing message. TV, radio, magazine, newspaper, direct mail and email marketing are a few of the choices you have to get your point across. Your job is to choose the medium that delivers your message to the most niche prospects at the lowest possible cost. When you’re thinking about media, be creative, consider: posters, contests, seminars, teleclasses, trade shows, ezines, movie ads, door hangers, agents, media releases, gift certificates, word-of-mouth and window displays. Don’t forget, your business card is a marketing tool too. Is it the best that it can be?
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Open and Honest Communication Leads to More Business
===========================================================
To get good referrals, tell people when they've given you a bad referral. If you don't, you'll keep getting bad leads and you'll deserve every one of them. Teach people what you consider good referrals.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
============================================================
4. To Do This Week
============================================================
Update your backup procedures. Make sure all critical files are part of the backup routine.
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