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Monday Morning Motivators – March 27, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
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“A cynic is a person searching for an honest man, with a stolen lantern.”
-- Edgar A. Shoaff
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Table of Contents
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1. Lean: The 5 S’s – Linda Fayerweather
2. Question #4 – What’s Your Marketing Message? – Rebecca Booth
3. Keep In Touch to Get Referrals – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: The 5 S’s
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The last four weeks we discussed the goals of lean which were improve quality, eliminate waste, reduce lead time, and reduce total cost. We know that goals never happen without plans and the first plan will be to implement the 5 S’s in your office which are:
• Sort – identifying what in your work area is necessary on a daily basis, weekly . . .
• Shine – everything is clean and scheduled for ongoing cleaning
• Set in Order – everything has a place and is in its place
• Standardize – your office partners/staff know where things are and should be.
• Sustain – keeping the office in 5 S order.
Begin this week by examining everything on your desk and sort by use: daily or weekly. If it isn’t used at least every five days, it needs a new location. More to come in April on visually managing your own office.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
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2. Question #4 – What’s Your Marketing Message?
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You only have to remember one thing when you’re developing your marketing message – this message should persuade someone to become a client. It should include:
• An explanation of your target market’s problem;
• Proof that the problem needs to be solved now, without delay;
• The reason why you’re the only person/business that can solve this problem;
• List of benefits received by choosing you;
• Examples/testimonials from those you’ve helped.
Remember people don’t always buy what they need. But they will buy what they want. Figure out what the “emotion” is behind the decision to buy and capitalize on it when you’re drafting your copy.
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Marketing Solutioneers
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3. Keep In Touch to Get Referrals
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Meet people outside of a meeting context whenever you can. Write cards or letters, send articles that might be of interest, call to check in, and let them know about local business mixers.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
BNI OHIO
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4. To Do This Week
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Update your backup procedures. Make sure all critical files are part of the backup routine.
