============================================================
Monday Morning Motivators – May 21, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The golden age was never the present age.”
--English Proverb
============================================================
Table of Contents
============================================================
1. To Plan or Not to Plan – Linda Fayerweather
2. Effective Use of Promotional Marketing - Rebecca Booth
3. You Never Get a Second First Impression - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. To Plan or Not to Plan
============================================================
Many entrepreneurs and small business owners loathe planning. Some feel it takes them too far from the creative work and spontaneity they truly enjoy. They try to succeed by managing "on the run” or as a farmer I know said, “I like to run my business by the seat of the tractor”. While this may work for some, you'll increase your chances of success by learning to strategize your growth. Developing a plan with sensible goals that are time sensitive and achievable will help you avoid being a grim small business statistic.
Start simple:
1) List the top 3 goals you want your business to achieve by December 2007.
2) List the 3 critical actions that must be done by May 31 to get on this path.
3) Write down the 3 things customers love about your business which should resemble your mission.
This is the start to have a road map towards success. Put your plan in play and aim for the goals.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Effective Use of Promotional Marketing
============================================================
Tis the season for giving – golf promotional materials that is! Here are a few tips to keep in mind to make the most out of your incentive marketing:
1) Add your company URL. Drop the “www” and opt for a larger font when listing your web address. (marketingsolutioneers.com vs. www.marketingsolutioneers.com)
2) You don’t have to give EVERYBODY something. Instead opt for fewer giveaways that have a higher perceived value. Higher value premiums are less likely to be tossed out than no-value, low-cost premiums.
3) Do more than sample your product. Ask yourself how people are going to remind themselves of your product after they’re done eating.
4) Use incentives to recruit. Hand out mugs/tumblers with “I work at the best place!” to your current employees. When interviewees visit they see graphically – and immediately – the kind of place they could work for!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. You Never Get a Second First Impression
===========================================================
We are constantly bombarded with information and images through our daily activities. Right or wrong, we make snap decisions based on what we see or hear. So remember, the survival of your business is relative to how you position yourself and what you project.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Review your identity security both personal and business
