============================================================
Monday Morning Motivators – June 30, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Do the things you know, and you shall learn the truth you need to know.”
Louisa May Alcott
============================================================
Table of Contents
============================================================
1. Are Your Resting on Your Assets?– Linda Fayerweather
2. Creative Makeovers - Rebecca Booth
3. Trusting the Wisdom that Created You - Pat Altvater
4. Lowest Common Denominator – Paula Frazier
5. To Do This Week – New IRS mileage rates
6. Fine Print
============================================================
1. Are You Resting on Your Assets?
============================================================
The classic definition of an asset is equipment or property that will generate a future financial benefit beyond the purchase price of the asset. As June melts into July, look around your business and see what is generating revenue and what is not. This is a great time of year to clean out offices, closets and storage spaces. Beyond clearing out old space-takers, maybe you have excess space that could be rented or used by others.
A financial planner I know regularly lets other business owners use the finely appointed conference room for workshops and small seminars. During business hours, if the space is available a fee is not charged, and the financial planner is “seen” as an expert with a professional location.
Look around your business and see if you are missing opportunities to put your assets to use. Don’t forget to look at your inventory, too. Inventory that is old or out-dated is not an asset but muda*. At best it is fodder for a yard sale and at worst a constant reminder of lost revenue.
*Muda (waste) in lean culture.
Copyright 2008 Linda Fayerweather
Planning IS Change
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Creative Makeovers
============================================================
The hottest thing on TV right now is the makeover shows – whether it’s your house or your own personal image. My question for you today is this: could your marketing pieces use a makeover? Chances are they could! Here are some questions you can ask yourself to see if it is time for an overhaul:
• Do you really know what a customer sees first when receiving your piece? If so, are you using this element to grab attention in your other pieces?
• How powerful are your graphics and photography? Can they be improved? Think about using an interesting image, crop or color.
• What about the copy – is it simple and easy to read? Is it friendly and does it relate to the client?
• Do recipients immediately know who the piece is from?
• What solutions are you offering to the reader? Are they clear? Are they compelling? Better yet – are they RELEVANT?!
• Is there a single focus on the piece or have you stuffed the piece full of a number of messages and images that confuse and detract.
Every element of your marketing pieces plays an important role in getting your message across. Make sure that you’re not wasting valuable time and money in sending out marketing pieces which look out of date or overloaded with information. Streamline your way to success.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
http://www.rebeccaboothmarketinggoddess.com/
===========================================================
3. Trusting the Wisdom that Created You
============================================================
According to Dyer, in order to live in a trusting manner, the mind must surrender its full-time judge. Trust is felt by the emotions and so in order to create the feeling of trust, mind chatter must be replaced with a knowing; a knowing that what we desire also desires us.
Dyer believes that at our basic core we are not only worthy of trust but we are part of the life force that exists everywhere. “There is far more to this journey than we observe. When you trust, you know.” In order to manifest what you desire, you must trust in your capability to manifest it.
To develop trust, you can:
1. Quit paying attention to what other people think about what you are doing
2. Be detached from the need to be right or defend yourself
3. Admit your mistakes and realize you don’t have to be perfect or better than anyone else
4. Accept that life has peaks and valleys; when you are in a valley, just observe it but don’t identify with it
5. Align your thoughts, emotions and actions. Congruency between these shows self-trust.
Pat Altvater
Chief Wizard of WOW
http://www.transformationsinstitute.com/
Author, Journey to WOW – Ignite the Power Within
===========================================================
4. Lowest Common Denominator
===========================================================
When introducing yourself, break your business down into the lowest common denominators. In networking, lowest common denominators apply to business introductions, when each week you focus on simply one aspect of your business. In other words, break your business down into very small pieces. You may be tempted to use the laundry list approach—listing all the areas your business covers. Instead, consider that your fellow networkers will learn more about you week to week if you explain one aspect of your business at each meeting.
Copyright 2008 Ivan Misner.
Sponsor - Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
===========================================================
5. To Do This Week
===========================================================
The IRS has changed the mileage rates for business use of your vehicle starting July 1 (tomorrow!) to 58.5 cents per mile and 27 cents for medical miles. Record your odometer reading at the end of business today.
