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Monday Morning Motivators – January 8, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"We make a living by what we get, but we make a life by what we give."
Winston Churchill
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Table of Contents
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1. Prosumer – Linda Fayerweather
2. Pay-Per-Click Advertising – #4 - Forgetting to Test - Rebecca Booth
3. Belonging vs. Participating - John Meyer
4. Fine Print
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1. Prosumer & Wikinomics
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The term Prosumer was first coined by Alvin Toffler, author or the 1980 bestseller, The Third Wave, blending the words producer and consumer. Dan Tapscott takes this concept further in Wikinomics defined as the mass collaboration of resources outside the boundaries of the company. Evidence of this is everywhere from UTube videos ending up as news; LDraw to the Lego® CAD open-source software being enhanced by the young ones at play.
Sometimes the rewards for the collaborator are reorganization and sometimes it is serious financial reward. In 2000, Gold Corp and Canadian mining company took its super secret geologic data and developed three prizes for ideas on how to find the gold. It worked, the company found the gold, grew and the prize winners got more business*.
If people are using your product or service, asking them what they would like to see as enhancements is the first step. The second step is listening when a customer says “you really ought to _______” and asking them if they could help solve the problem. Prosumer and Wikinomics are two more examples of how businesses stay lean by listening to their customers and encouraging them to question.
*Gold Corp Story
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Pay-Per-Click Advertising – #4 - Forgetting to Test
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One of the best benefits to PPC advertising is the fact that your investment is trackable. Newspaper, TV, radio and trade journal ads can’t do that. Not only can you tell which words are drawing the most clicks, you’re also able to follow the click all the way through to the completed conversion – whether it’s signing up for your newsletter, making a sale or seeing the visitor click off. With this said, you should spend the time experimenting with keywords and landing pages. It’s easy to make improvements along the way. Keep in mind that you won’t get things 100% correct from the start, however, if you’re choosy about the words you use, select key landing points, pay a higher price for top positioning and test, test, test, you should see tons of success in this dynamic marketing medium.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Belonging vs. Participating
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Don't confuse membership with participation in your networking groups. Some people will join everything and anything just to get their name in front of others. This is a waste of money, if you are not going to become active in the organizations you join. Upon joining any organization, ask what different positions are available for you to lead or participate. This will help you become visible to the group and people like to associate and do business with active people.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
