============================================================
Monday Morning Motivators – June 25, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"Sooner or later, those who win are those who think they can."
-- Paul Tournier
============================================================
Table of Contents
============================================================
1. Lean Causes Layoffs? – Linda Fayerweather
2. Understanding Women at Work – Part 2- Rebecca Booth
3. Networking is Just One Piece of the Pie - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Lean Causes Layoffs?
============================================================
In the media, I regularly read or hear that Lean processes cause layoffs. If you are planning on making your company lean or if you are an employee and you hear lean rumblings, take heart. Lean properly implemented does not cause layoffs. Often, what worries employees are these hallmarks of Lean:
1. Cross training – no job should be dependant on one person;
2. Increase productivity – increases often come from systems and procedures implemented by employees;
3. Evaluations of the work done, not just the people;
4. Self-discipline where employees monitor themselves and their productivity;
5. Customer focused – each employee needs to know how their job satisfies the customer.
Appropriately executed Lean will enhance both employee and customer satisfaction.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Understanding Women at Work – Part 2
============================================================
Here’s and interesting fact: in 2006, there were 118 million women age 16 years and older in the US, 70 million were either working or looking for work. Here’s more to ponder:
• Nearly 15% of women work at home – 32% part-time.
• 28% of women age 25-64 stay home.
• 46% of organizations allow some of their female employees to job share.
• 38% of employed women work in management, professional, and related occupations; 34% worked in sales and office occupations, 20% in service organizations, 6% in production, transportation and material moving occupations; and 1% in natural resources, construction and maintenance jobs.
• 57% of older workers – male and female - want to keep working as they continue to age.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Networking is Just One Piece of the Pie.
===========================================================
Networking is part of the process you go through to build your word-of-mouth based business. Through networking you can deliver your positive message effectively. Referrals are the end result.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Review your retirement planning, maybe talk to a professional.
Monday, June 25, 2007
Sunday, June 17, 2007
Lean is Not Women Friendly?
============================================================
Monday Morning Motivators – June 18, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"Many a false step was made by standing still"
--Found in a Fortune Cookie
============================================================
Table of Contents
============================================================
1. Lean is Not Women Friendly? – Linda Fayerweather
2. Understanding Women at Work – Part 1- Rebecca Booth
3. Good PR is Essential - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Lean is Not Women Friendly?
============================================================
Last week I was asked if I thought Lean was a women-friendly process because it relies heavily on developing systems and routines that are to be followed. This was startling to me because I’d never even questioned if it was “women friendly” and I’m on the board of trustees for the Women’s Entrepreneurial Network! Just a quick thought and I knew two things:
1. Women are great lean thinkers because they are often balancing many different aspects of their lives and implementing procedures makes this easier.
2. Lean companies don’t dictate systems; they usually rely on the employees to design, develop, test, re-evaluate and implement procedures and processes that make the workplace more profitable and customer centric.
In 1974, I designed my own lean poka-yoke (error proofing) for dropping off my daughter at day care. I started carrying a very small purse so I would never again confuse the diaper bag with a purse. Believe me a bottle and diapers in my “purse” at lunch was not what I wanted to see. Look around – lean women are out there changing the way work is done!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Understanding Women at Work – Part 1
============================================================
We’ve said it before and we’ll say it again: women make 80% of all buying decisions in America. With this said, it’s time to take a closer look at how women work in order to help you to understand her better. Here are some interesting factoids about women in the workplace:
• In the early 90s 78.6% of women went back to work within five years of having their first child. In the early 60s, that number was just 33.5%.
• Women leaving the workforce for a hiatus can lose 18% of their earning power. If they’re gone for three + years that loss jumps to 37%.
• 91% of women feel they are flexible with their schedules for family and personal matters, but 15% believe that taking advantage of that flexibility could hurt career advancement.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Good PR is Essential
===========================================================
Allow public relations to work for you. A good P.R. campaign can substantially enhance your trust and creditability. People have a greater desire to refer business to companies that are well known and present themselves in a professional manner.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Who does ZoomInfo think you are?
Monday Morning Motivators – June 18, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"Many a false step was made by standing still"
--Found in a Fortune Cookie
============================================================
Table of Contents
============================================================
1. Lean is Not Women Friendly? – Linda Fayerweather
2. Understanding Women at Work – Part 1- Rebecca Booth
3. Good PR is Essential - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Lean is Not Women Friendly?
============================================================
Last week I was asked if I thought Lean was a women-friendly process because it relies heavily on developing systems and routines that are to be followed. This was startling to me because I’d never even questioned if it was “women friendly” and I’m on the board of trustees for the Women’s Entrepreneurial Network! Just a quick thought and I knew two things:
1. Women are great lean thinkers because they are often balancing many different aspects of their lives and implementing procedures makes this easier.
2. Lean companies don’t dictate systems; they usually rely on the employees to design, develop, test, re-evaluate and implement procedures and processes that make the workplace more profitable and customer centric.
In 1974, I designed my own lean poka-yoke (error proofing) for dropping off my daughter at day care. I started carrying a very small purse so I would never again confuse the diaper bag with a purse. Believe me a bottle and diapers in my “purse” at lunch was not what I wanted to see. Look around – lean women are out there changing the way work is done!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Understanding Women at Work – Part 1
============================================================
We’ve said it before and we’ll say it again: women make 80% of all buying decisions in America. With this said, it’s time to take a closer look at how women work in order to help you to understand her better. Here are some interesting factoids about women in the workplace:
• In the early 90s 78.6% of women went back to work within five years of having their first child. In the early 60s, that number was just 33.5%.
• Women leaving the workforce for a hiatus can lose 18% of their earning power. If they’re gone for three + years that loss jumps to 37%.
• 91% of women feel they are flexible with their schedules for family and personal matters, but 15% believe that taking advantage of that flexibility could hurt career advancement.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Good PR is Essential
===========================================================
Allow public relations to work for you. A good P.R. campaign can substantially enhance your trust and creditability. People have a greater desire to refer business to companies that are well known and present themselves in a professional manner.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Who does ZoomInfo think you are?
Monday, June 11, 2007
To Batch or Not to Batch
============================================================
Monday Morning Motivators – June 11, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"There is no subject so old that something new cannot be said about it."
-- Fyodor Dostoyevsky
============================================================
Table of Contents
============================================================
1. To Batch or Not to Batch – Linda Fayerweather
2. Interesting Facts About Marketing - Rebecca Booth
3. Help Others Help You - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. To Batch or Not to Batch
============================================================
Batching or grouping like tasks together in Lean processes is discouraged. Why? Because often when we group tasks, we end up not finishing anything. I’ve seen this on more than one occasion in offices where someone started cleaning the supply closet. Everything got taken out but an interruption happened and it was never finished and thrown back helter skelter into the closet. Typically, a project like this would be better done shelf by shelf or drawer by drawer or one flow processing; not batching. To decide if you will be more productive atching or not batching, try it yourself. Now, here is the challenge, identify in your office and life what enhances productivity by batching or not batching.
My List:
No Batch
Client work
Editing
Accounting
Batch
Email - if you don't believe me, read Timothy Ferriss or David Allen
Laundry - Mom was right, you save water and stress
doing the whites together without the reds!
Let me know what you believe MUST be batched. We'll do a poll to see what others think.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. First Impressions Count
============================================================
When’s the last time you really looked at your office? Vow today to take a look at it with the eyes of a first-time client/guest. Look for these tell-tale signs of a tired business:
• Dirty windows
• Signs that are not fully lit and/or missing letters
• Clutter – on every surface in your office
• Faded paint
• Mismatched furniture
• Antiseptic white walls
Freshen up your office – and your employees’ outlook on life – by decluttering, adding a fresh coat of paint and creating an environment that says, “we love working here!” Just imagine the impression you’ll make on those new clients.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. What Does Your Business Card Say?
===========================================================
Your business cards reflect how you do business. Business cards are an important part of your word-of-mouth campaign. Your card needs to show your company name, logo, address, telephone and fax numbers, and your e-mail address along with your name and title.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Is your name listed on www.unclaimed.gov/
Monday Morning Motivators – June 11, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"There is no subject so old that something new cannot be said about it."
-- Fyodor Dostoyevsky
============================================================
Table of Contents
============================================================
1. To Batch or Not to Batch – Linda Fayerweather
2. Interesting Facts About Marketing - Rebecca Booth
3. Help Others Help You - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. To Batch or Not to Batch
============================================================
Batching or grouping like tasks together in Lean processes is discouraged. Why? Because often when we group tasks, we end up not finishing anything. I’ve seen this on more than one occasion in offices where someone started cleaning the supply closet. Everything got taken out but an interruption happened and it was never finished and thrown back helter skelter into the closet. Typically, a project like this would be better done shelf by shelf or drawer by drawer or one flow processing; not batching. To decide if you will be more productive atching or not batching, try it yourself. Now, here is the challenge, identify in your office and life what enhances productivity by batching or not batching.
My List:
No Batch
Client work
Editing
Accounting
Batch
Email - if you don't believe me, read Timothy Ferriss or David Allen
Laundry - Mom was right, you save water and stress
doing the whites together without the reds!
Let me know what you believe MUST be batched. We'll do a poll to see what others think.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. First Impressions Count
============================================================
When’s the last time you really looked at your office? Vow today to take a look at it with the eyes of a first-time client/guest. Look for these tell-tale signs of a tired business:
• Dirty windows
• Signs that are not fully lit and/or missing letters
• Clutter – on every surface in your office
• Faded paint
• Mismatched furniture
• Antiseptic white walls
Freshen up your office – and your employees’ outlook on life – by decluttering, adding a fresh coat of paint and creating an environment that says, “we love working here!” Just imagine the impression you’ll make on those new clients.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. What Does Your Business Card Say?
===========================================================
Your business cards reflect how you do business. Business cards are an important part of your word-of-mouth campaign. Your card needs to show your company name, logo, address, telephone and fax numbers, and your e-mail address along with your name and title.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Is your name listed on www.unclaimed.gov/
To Batch or Not to Batch
============================================================
Monday Morning Motivators – June 11, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"There is no subject so old that something new cannot be said about it."
-- Fyodor Dostoyevsky
============================================================
Table of Contents
============================================================
1. To Batch or Not to Batch – Linda Fayerweather
2. Interesting Facts About Marketing - Rebecca Booth
3. Help Others Help You - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. To Batch or Not to Batch
============================================================
Batching or grouping like tasks together in Lean processes is discouraged. Why? Because often when we group tasks, we end up not finishing anything. I’ve seen this on more than one occasion in offices where someone started cleaning the supply closet. Everything got taken out but an interruption happened and it was never finished and thrown back helter skelter into the closet. Typically, a project like this would be better done shelf by shelf or drawer by drawer or one flow processing; not batching. To decide if you will be more productive atching or not batching, try it yourself. Now, here is the challenge, identify in your office and life what enhances productivity by batching or not batching.
My List:
No Batch
Client work
Editing
Accounting
Batch
Email - if you don't believe me, read href="http://www.amazon.com/gp/redirect.html?
ie=UTF8&location=http%3A%2F%
2Fwww.amazon.com%2F4-Hour-Workweek-Escape-
Live-Anywhere%2Fdp%2F0307353133%3Fie%
3DUTF8%26s%3Dbooks%26qid%3D1181564062%
26sr%3D8-
1&tag=fayerweathercons&linkCode=ur2&camp=1789&
creative=9325">Timothy Ferriss or href="http://www.amazon.com/gp/redirect.html?
ie=UTF8&location=http%3A%2F%
2Fwww.amazon.com%2FGetting-Things-Done-Stress-
Free-Productivity%2Fdp%2F0142000280%3Fie%
3DUTF8%26s%3Dbooks%26qid%3D1181564135%
26sr%3D1-
1&tag=fayerweathercons&linkCode=ur2&camp=1789&
creative=9325">David Allen
Laundry - Mom was right, you save water and stress
doing the whites together without the reds!
Let me know what you believe MUST be batched. We'll do a poll to see what others think.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. First Impressions Count
============================================================
When’s the last time you really looked at your office? Vow today to take a look at it with the eyes of a first-time client/guest. Look for these tell-tale signs of a tired business:
• Dirty windows
• Signs that are not fully lit and/or missing letters
• Clutter – on every surface in your office
• Faded paint
• Mismatched furniture
• Antiseptic white walls
Freshen up your office – and your employees’ outlook on life – by decluttering, adding a fresh coat of paint and creating an environment that says, “we love working here!” Just imagine the impression you’ll make on those new clients.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. What Does Your Business Card Say?
===========================================================
Your business cards reflect how you do business. Business cards are an important part of your word-of-mouth campaign. Your card needs to show your company name, logo, address, telephone and fax numbers, and your e-mail address along with your name and title.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Is your name listed on www.unclaimed.gov/
Monday Morning Motivators – June 11, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"There is no subject so old that something new cannot be said about it."
-- Fyodor Dostoyevsky
============================================================
Table of Contents
============================================================
1. To Batch or Not to Batch – Linda Fayerweather
2. Interesting Facts About Marketing - Rebecca Booth
3. Help Others Help You - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. To Batch or Not to Batch
============================================================
Batching or grouping like tasks together in Lean processes is discouraged. Why? Because often when we group tasks, we end up not finishing anything. I’ve seen this on more than one occasion in offices where someone started cleaning the supply closet. Everything got taken out but an interruption happened and it was never finished and thrown back helter skelter into the closet. Typically, a project like this would be better done shelf by shelf or drawer by drawer or one flow processing; not batching. To decide if you will be more productive atching or not batching, try it yourself. Now, here is the challenge, identify in your office and life what enhances productivity by batching or not batching.
My List:
No Batch
Client work
Editing
Accounting
Batch
Email - if you don't believe me, read href="http://www.amazon.com/gp/redirect.html?
ie=UTF8&location=http%3A%2F%
2Fwww.amazon.com%2F4-Hour-Workweek-Escape-
Live-Anywhere%2Fdp%2F0307353133%3Fie%
3DUTF8%26s%3Dbooks%26qid%3D1181564062%
26sr%3D8-
1&tag=fayerweathercons&linkCode=ur2&camp=1789&
creative=9325">Timothy Ferriss or href="http://www.amazon.com/gp/redirect.html?
ie=UTF8&location=http%3A%2F%
2Fwww.amazon.com%2FGetting-Things-Done-Stress-
Free-Productivity%2Fdp%2F0142000280%3Fie%
3DUTF8%26s%3Dbooks%26qid%3D1181564135%
26sr%3D1-
1&tag=fayerweathercons&linkCode=ur2&camp=1789&
creative=9325">David Allen
Laundry - Mom was right, you save water and stress
doing the whites together without the reds!
Let me know what you believe MUST be batched. We'll do a poll to see what others think.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. First Impressions Count
============================================================
When’s the last time you really looked at your office? Vow today to take a look at it with the eyes of a first-time client/guest. Look for these tell-tale signs of a tired business:
• Dirty windows
• Signs that are not fully lit and/or missing letters
• Clutter – on every surface in your office
• Faded paint
• Mismatched furniture
• Antiseptic white walls
Freshen up your office – and your employees’ outlook on life – by decluttering, adding a fresh coat of paint and creating an environment that says, “we love working here!” Just imagine the impression you’ll make on those new clients.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. What Does Your Business Card Say?
===========================================================
Your business cards reflect how you do business. Business cards are an important part of your word-of-mouth campaign. Your card needs to show your company name, logo, address, telephone and fax numbers, and your e-mail address along with your name and title.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Is your name listed on www.unclaimed.gov/
To Batch or Not to Batch
============================================================
Monday Morning Motivators – June 11, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"There is no subject so old that something new cannot be said about it."
-- Fyodor Dostoyevsky
============================================================
Table of Contents
============================================================
1. To Batch or Not to Batch – Linda Fayerweather
2. Interesting Facts About Marketing - Rebecca Booth
3. Help Others Help You - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. To Batch or Not to Batch
============================================================
Batching or grouping like tasks together in Lean processes is discouraged. Why? Because often when we group tasks, we end up not finishing anything. I’ve seen this on more than one occasion in offices where someone started cleaning the supply closet. Everything got taken out but an interruption happened and it was never finished and thrown back helter skelter into the closet. Typically, a project like this would be better done shelf by shelf or drawer by drawer or one flow processing; not batching. To decide if you will be more productive atching or not batching, try it yourself. Now, here is the challenge, identify in your office and life what enhances productivity by batching or not batching.
My List:
No Batch
Client work
Editing
Accounting
Batch
Email - if you don't believe me, read Timothy Ferriss or David Allen
Laundry - Mom was right, you save water and stress
doing the whites together without the reds!
Let me know what you believe MUST be batched. We'll
do a poll to see what others think.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. First Impressions Count
============================================================
When’s the last time you really looked at your office? Vow today to take a look at it with the eyes of a first-time client/guest. Look for these tell-tale signs of a tired business:
• Dirty windows
• Signs that are not fully lit and/or missing letters
• Clutter – on every surface in your office
• Faded paint
• Mismatched furniture
• Antiseptic white walls
Freshen up your office – and your employees’ outlook on life – by decluttering, adding a fresh coat of paint and creating an environment that says, “we love working here!” Just imagine the impression you’ll make on those new clients.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. What Does Your Business Card Say?
===========================================================
Your business cards reflect how you do business. Business cards are an important part of your word-of-mouth campaign. Your card needs to show your company name, logo, address, telephone and fax numbers, and your e-mail address along with your name and title.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Is your name listed on www.unclaimed.gov/
Monday Morning Motivators – June 11, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"There is no subject so old that something new cannot be said about it."
-- Fyodor Dostoyevsky
============================================================
Table of Contents
============================================================
1. To Batch or Not to Batch – Linda Fayerweather
2. Interesting Facts About Marketing - Rebecca Booth
3. Help Others Help You - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. To Batch or Not to Batch
============================================================
Batching or grouping like tasks together in Lean processes is discouraged. Why? Because often when we group tasks, we end up not finishing anything. I’ve seen this on more than one occasion in offices where someone started cleaning the supply closet. Everything got taken out but an interruption happened and it was never finished and thrown back helter skelter into the closet. Typically, a project like this would be better done shelf by shelf or drawer by drawer or one flow processing; not batching. To decide if you will be more productive atching or not batching, try it yourself. Now, here is the challenge, identify in your office and life what enhances productivity by batching or not batching.
My List:
No Batch
Client work
Editing
Accounting
Batch
Email - if you don't believe me, read Timothy Ferriss or David Allen
Laundry - Mom was right, you save water and stress
doing the whites together without the reds!
Let me know what you believe MUST be batched. We'll
do a poll to see what others think.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. First Impressions Count
============================================================
When’s the last time you really looked at your office? Vow today to take a look at it with the eyes of a first-time client/guest. Look for these tell-tale signs of a tired business:
• Dirty windows
• Signs that are not fully lit and/or missing letters
• Clutter – on every surface in your office
• Faded paint
• Mismatched furniture
• Antiseptic white walls
Freshen up your office – and your employees’ outlook on life – by decluttering, adding a fresh coat of paint and creating an environment that says, “we love working here!” Just imagine the impression you’ll make on those new clients.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. What Does Your Business Card Say?
===========================================================
Your business cards reflect how you do business. Business cards are an important part of your word-of-mouth campaign. Your card needs to show your company name, logo, address, telephone and fax numbers, and your e-mail address along with your name and title.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Is your name listed on www.unclaimed.gov/
Monday, June 04, 2007
Go and See for Yourself
============================================================
Monday Morning Motivators – June 4, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"An entrepreneur is someone that steals office supplies from home and brings them to work."
--Anonymous
============================================================
Table of Contents
============================================================
1. Go and See for Yourself – Linda Fayerweather
2. Interesting Facts About Marketing - Rebecca Booth
3. Help Others Help You - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Go See For Yourself
============================================================
Go see for yourself or as Lean Gurus say ”Genchi Genbutsu” which means to go out in the world and see for ourselves how a system, process or procedure works or doesn’t instead of relying on what others say. If you have ever put together an item and realized that the person who wrote or translated the directions never actually put the thing together, you have experienced a lack of genchi genbutsu firsthand. One trick I like to do is become the item. For example if you are processing orders, pretend to be the order or hold it in your hand and walk the process. This is one of the quickest ways to discover bottlenecks. Toyota did this before they built their own minivan. Several Toyota engineers were given a Chrysler minivan and told to drive across the USA and back. They learned a lot about the vehicle and knew that their minivan would have many more cup holders! Got a bottleneck? Go see for yourself what needs tweaking!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Interesting Facts About Marketing
============================================================
Below is a hodgepodge of facts and figures affecting marketers nationally:
• Roughly 71% of all computers use pop-up ad blockers. So rethink investing in pop-up advertising.
• The average city dweller is exposed to between 3,000-5,000 advertising messages a day. What are you doing to break through the clutter?
• Women are influencing male-dominated markets such as home improvements, electronics and automobiles.
• 77% of Gen Y Workers want to feel connected.
• A two-time buyer is 200% more likely to buy again than a fist-time customer.
• Follow-up mailings done two weeks after the first will increase response rates by almost 50%.from satisfied customers with your prospects. Your successes sell!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Help Others Help You
===========================================================
Allow others to distribute your material to people they come in contact with. Look carefully at your network and identify those businesses that may provide services your customers may need. Ask these businesses if they would be interested in doing two things. First, allowing your business to display their business cards and promotional materials. Second, reciprocate with placing your materials where their customers will see them. Don’t forget sharing reciprocal links on websites, too.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Hurricane season started and that is the yearly reminder to review your businesses emergency plans.
Monday Morning Motivators – June 4, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"An entrepreneur is someone that steals office supplies from home and brings them to work."
--Anonymous
============================================================
Table of Contents
============================================================
1. Go and See for Yourself – Linda Fayerweather
2. Interesting Facts About Marketing - Rebecca Booth
3. Help Others Help You - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Go See For Yourself
============================================================
Go see for yourself or as Lean Gurus say ”Genchi Genbutsu” which means to go out in the world and see for ourselves how a system, process or procedure works or doesn’t instead of relying on what others say. If you have ever put together an item and realized that the person who wrote or translated the directions never actually put the thing together, you have experienced a lack of genchi genbutsu firsthand. One trick I like to do is become the item. For example if you are processing orders, pretend to be the order or hold it in your hand and walk the process. This is one of the quickest ways to discover bottlenecks. Toyota did this before they built their own minivan. Several Toyota engineers were given a Chrysler minivan and told to drive across the USA and back. They learned a lot about the vehicle and knew that their minivan would have many more cup holders! Got a bottleneck? Go see for yourself what needs tweaking!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Interesting Facts About Marketing
============================================================
Below is a hodgepodge of facts and figures affecting marketers nationally:
• Roughly 71% of all computers use pop-up ad blockers. So rethink investing in pop-up advertising.
• The average city dweller is exposed to between 3,000-5,000 advertising messages a day. What are you doing to break through the clutter?
• Women are influencing male-dominated markets such as home improvements, electronics and automobiles.
• 77% of Gen Y Workers want to feel connected.
• A two-time buyer is 200% more likely to buy again than a fist-time customer.
• Follow-up mailings done two weeks after the first will increase response rates by almost 50%.from satisfied customers with your prospects. Your successes sell!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Help Others Help You
===========================================================
Allow others to distribute your material to people they come in contact with. Look carefully at your network and identify those businesses that may provide services your customers may need. Ask these businesses if they would be interested in doing two things. First, allowing your business to display their business cards and promotional materials. Second, reciprocate with placing your materials where their customers will see them. Don’t forget sharing reciprocal links on websites, too.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Hurricane season started and that is the yearly reminder to review your businesses emergency plans.
Subscribe to:
Posts (Atom)