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Monday Morning Motivators – September 5, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“When you meet people, show real appreciation, then genuine curiosity.”
--Martha Beck
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Table of Contents
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1. Lean and Vocabulary – Linda Fayerweather
2. Marketing to Men – Rebecca Booth
3. Don’t Shrug off Chance Encounters – John Meyer
4. Fine Print
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1. Lean and Vocabulary
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School has started here in Ohio which always draws me to the school supply section of any store. This year, chanting the Japanese word “Muda” is my key to saving money and being lean when shopping for supplies. Muda is Japanese for waste and it is the opposite of Lean. Anything in your business that doesn’t add value to the customer can be seen as Muda which leads me back to school supplies. If a particular supply will save me time it could be a good choice. My job is to translate that time savings to my customer. Will I be able to provide better service? Will I be able to give a better price? Will I be able to provide a better product? Keeping these thoughts in mind helps me eliminate muda and I recognize when a purchase is really a toy.
Over the next few weeks we will be discussing the vocabulary of Lean. I promise no Pop Quiz, but look for some new definitions to help you create a lean mean profit machine.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Marketing to Men
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A few months ago, I shared pointers on marketing to women because they make 80% of all buying decisions within a household. Interestingly, this weeks’ BusinessWeek (9/4/06) has “revealed” the Secrets of the Male Shopper. They split the male shopper into these 5 groups:
1) The Metrosexual – an affluent urban sophisticate who’s between the age of 20-50. He believes shopping is an art and likes upscale things like men’s grooming products.
2) The Retrosexual – a pure traditionalist who rejects feminism and is happy to flaunt traditional male behavior. He wants things the way they were done in the “good old days.”
3) The Maturiteen – a teen with a penchant for technology. He does so much research on the net that he becomes the “in-house shopping consultant.”
4) The Modern Man – neither retro nor metro, he’s a sophisticated consumer in his 20s and 30s who’s a bigger shopper than his day but just as much of a football nut.
5) The Dad – probably the most ignored group of all men! Unfortunately, they’re getting stereotyped as the goofy father looking for advice on how to be cool, yet these men tend to be at the peak of their earning years, so to ignore them is a mistake!
To find out more about marketing to the male shopper, visit BusinessWeek online at: http://www.businessweek.com/magazine/toc/06_36/B3999magazine.htm
Copyright 2006 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Don’t Shrug off Chance Encounters
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Be aware of the value of important chance encounters. Most people don't take advantage of meeting or running into someone they haven't seen in a long time. Instead of believing they crossed paths for a reason, most people shrug off chance encounters as just a coincidence. Even if it is a coincidence, take advantage of it!
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
