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Monday Morning Motivators – March 5, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act.”
--Pablo Picasso
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Table of Contents
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1. Realign Your Goals – Linda Fayerweather
2. Recruiting Volunteers - Rebecca Booth
3. Reactive Referrals vs. Proactive Referrals - John Meyer
4. Fine Print
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1. Realign Your Goals
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The first of the year has come and gone along with January and February. Take a few minutes this week to grab your goals for 2007 and see if they are aligned with achievement. Anyone who has played with directions knows that being 1ยบ off at the start of a boat trip or hike will likely get you somewhere you didn’t plan to go. The longer you follow the wrong path the larger the error becomes. The same works with business math. If you practice the self-discipline of reviewing where you’ve been and why, you may actually end up where you want to be. You may even get there faster!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Recruiting Volunteers
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Here’s an interesting tidbit: if you’re trying to recruit volunteers to help grow your favorite nonprofit, don’t use the word “volunteer” in your print materials. Reason: people have stereotypes about volunteering and will close out the message you’re trying to deliver. Instead use phrases such as, “become a part of this great. . .”, “get involved today. . .” Another thought is to create a title for the volunteer position: “Be a tutor” or “Drive people to achieve”.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Reactive Referrals vs. Proactive referrals
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Reactive referrals are the easiest referrals to pass and probably the most common. Reactive referrals are when people call you asking if you know a good, Financial Planner, Business Advisor, etc. They are looking for a certain person to help them with a problem and they are calling you for a name of someone you know. They take no effort on your part to develop. Most people are not real comfortable being Pro-Active in passing referrals. It takes effort and time. Teach your referral partners different phrases to listen for about your business that could possibly turn into a referral for you. Write them down and give them out and discuss them. Some examples are: "I don't have time to do my taxes" could be a referral for a CPA. "Don't mind the mess, I've been so busy I haven't had time to clean" could be a referral for a cleaning service. "I just can't seem to make ends meet" could be a referral for a financial planner. These examples are phrases we hear every day. Now we just need to turn them from everyday conversation, to business referral opportunities.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
