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Monday Morning Motivators – September 11, 2006
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“A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.’
--James Cash Penney
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Table of Contents
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1. Lean and Values – Linda Fayerweather
2. Defining Newsworthy – Rebecca Booth
3. On Your Mark, Get Set, GO!– John Meyer
4. Fine Print
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1. Lean and Values
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Looking at the value stream of your business refers to all the activities your company must do to design, order, produce, and deliver its products or services to customers. A value stream will have three sections:
1. The flow of all materials from beginning to customer;
2. How the raw materials or knowledge is transformed into finished products; and
3. The flow of information that supports the two above.
Because this often sounds bewildering, value stream maps are created in companies to help everyone identify how their work affects the experience of the customer. Building a value stream map is often the first step a company will do that wants to develop an overall lean-initiative. Creating a value stream map also provides a visual interpretation of the work to be done. Once done, this process will eliminate the need to ever hear again “are we on the same page?” because now, we will have a map of how our business is delivered to our customer. Next week we will build some maps to help you change lanes to a lean business.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Defining Newsworthy
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We all know that press releases are a “free” way of getting publicity for your company, but what most people don’t know is that it does come with a steep pricetag, if it’s not done right. The price: loss of credibility if you’re not sending newsworthy stories to the press. Here is a listing of appropriate press release topics:
• Changes in your company
• Awards won
• Significant special events – 20th anniversary, sponsorship of a memorial run
• Remarkable business trends
• Human interest stories on service work – especially those involving kids, animals or how the “little guy wins”
• Novel or quirky happenings
• New products
• New facilities
• Events with local-national or global ties
• Solutions to problems
Copyright 2006 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. On Your Mark, Get Set, GO!
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The best antidote for fear is to prepare well then blast out of the starting gate. Successful networkers are not necessarily fearless, they're just not afraid to get out of their comfort zone. Know what you want, figure out how to get and go after it! Will Rogers once said, "You may be on the right track, but if you're just sitting there you'll get run over!"
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
