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Monday Morning Motivators – May 1, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
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“The most beautiful thing we can experience is the mysterious.”
--Albert Einstein
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Table of Contents
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1. Lean: Error Proofing Your Business – Linda Fayerweather
2. Listener’s Point of View – Rebecca Booth
3. For Great Referrals, Work Your Way to the Top.– John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: Error Proofing Your Business
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Error proofing helps ensure quality all through your business process. If you are actively preventing specific errors you will limit defects. Wait, let’s do some definitions:
• An error is a departure from a specific process.
• Defects are products or services that don’t meet your customers’ satisfaction.
• Defects are waste.
• Waste decreases profit.
If errors cause defects, then paying attention to what causes errors will hopefully limit defects. Recently, while doing some financial work for my mother’s estate, twice I dialed customer service and twice when asked to push “1” or “2”, pushing 2 resulted in disconnection. I did complain when at last I got to the correct person and I was given a cursory “Sorry about that”. This error (wrong programming) causing the defect (customer disconnected) and compounded by the response (customer did not believe the service person was sincere) means that this customer (Me!) will not be choosing this company for my own personal financial services. Think about it, the prospective customer is scared away and the business will never know why!
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.changinglanes.biz
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2. The Listener’s Point of View
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Here’s an interesting fact. Listeners go through these three phases when listening to a speech, sermon, award ceremony, business presentation:
• “I want to hear what you have to say.”
• “I think I’ve heard just about everything you have to say.”
• “I wish you would stop saying it now.”
Remember, sterling speeches are delivered quickly and expertly. Lincoln delivered the Gettysburg Address in two short minutes. His “opening act” was a man no one remembers – Edward Everett - because his speech lasted over two hours! His audience was probably thinking, “I wish he would have stopped saying it some time ago!”
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
www.marketingsolutioneers.com
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3. For Great Referrals, Work Your Way to the Top.
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Top business executives insulate themselves from those who may try to sell them products or services. Through word of mouth you can still increase your volume of business, because you know a hundred people, who know a hundred people, and so on. The great referrals are probably not going to come from a CEO, but someone who knows a CEO.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Celebrate May!
