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Monday Morning Motivators – October 29, 2007
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"What's terrible is to pretend that the second-rate is first-rate.”
—Doris Lessing
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Table of Contents
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1. Sustained Individual Success – Linda Fayerweather
2. Marketing Mishaps – Part 2 - Rebecca Booth
3. Take a Power Shower – Pat Altvater
4. Speaking Your Way to Profitability – Paula Frazier
5. To Do This Week
6. Fine Print
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1. Sustained Individual Success
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When we were kids we usually had no problem filling the day with great things to do. Sometimes these turned into career options and sometimes an avocation. Regardless, we found something we enjoyed doing and did it. So listen up! If there are things in your business that you don’t like doing – stop doing them! Not only are you wasting your time by not doing what you want to do (very unlean), you are also stealing work from someone who loves it. Yes, it is a challenge to find the person that loves the thing you don’t but in the end you will be more productive and build sustained success. Challenge yourself this week to at least spend one half day doing only the work you love and maybe you will feel like a kid again.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Marketing Mishaps – Part 2
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Remember Julie Higby, The Paper Coach, we talked about last week? She did have another mishap to report. If you remember, she’s recently bought a new home in Perrysburg, Ohio. One local business had a good intention about welcoming her to the neighborhood, but they made a grave marketing misstep:
They hand addressed the envelope to Julie Higby, but included a form letter saying “Dear Neighbor.” If they had taken the time to hand-address the envelope, what was stopping them from typing her name on the letter? Lesson to be learned: Make sure there is not a disconnect with the way you address and envelope and the way you treat the salutation.
Have you had a marketing mishap recently? Email your story to: Rebecca Booth, Marketing Goddess, rbooth@marketingsolutioneers.com and share your story. Please type “Marketing Mishap” in the subject line in case my spam filter nabs your post. Make sure you tell me how the marketing mishap made you feel. It’s important to share that bit with others.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Tricks to Eating Healthy during Halloween
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Halloween doesn’t have to be all about candy! Here are some tips to make your holiday healthier for your kids, the neighbor kids and yourself:
1. Have your child eat a good meal prior to parties or trick-or-treating.
2. Pass out non-food treats, such as pens, pencils, stickers, false teeth, “slime”, little bottles of bubbles, etc. Visit the dollar store for lots of ideas!
3. If you want to distribute food, choose sugarless gum, trail mix, peanuts, corn nuts, small packs of raisins, small bags of pumpkin seeds, packages of sugar-free cocoa.
4. Portion treats collected, so they can be enjoyed moderately over several days.
Finally, be a role model yourself. To avoid temptation, if you must distribute a candy treat, buy it at the last minute so you don’t consume it prior to Halloween!
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
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4. Speaking Your Way to Profitability
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I was recently referred into a local chamber to offer a 7 minute presentation (on networking) at a “Lunch and Learn” event. It’s important to know that this was the first time I’d ever attended a chamber function in this outer-lying area and I was the opening act for a few state senatorial candidates that had 7 minutes each to solicit votes. I was clearly not the reason folks had attended BUT before I left the parking lot that afternoon:
1. I was invited to offer another presentation at a Kiwanis meeting (100 active members).
2. I was asked by one of the candidates to provide him with MORE networking information. He actually listened and incorporated some of my referral marketing concepts into his own presentation and gave me credit. He’s got my vote!
3. One attendee asked the networking partner I’d attended with about my networking workshops and signed up on the spot!
4. I acquired another prospective client AND met two folks that I was able to refer to BNI as potential members.
In last week’s MMM, I shared Referral Institute’s VCP model. Can you establish visibility, credibility and profitability in 7 short minutes with a room full of strangers? YES . . . with the right referral source!
Paula Frazier
Executive Director
BNI – Southwestern Virginia
http://bniswva.com
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5. To Do This Week
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Identify 1 thing in your business you can outsource this week.
