Sunday, May 31, 2009

Slow Down

Monday Morning Motivators – June 1, 2009
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com

“Before you can really start setting financial goals, you need to determine where you stand financially.” --David Bach


Table of Contents
1. Time Management for Slackers V - Linda Fayerweather
2. Graduation Rules #8-11 - Rebecca Booth
3. The Inspired Entrepreneurs Attract From Who They Are - Pat Altvater
4. 29% Solution - Paula Frazier
5. Fine Print

1. Time Management for Slackers V
Week Five! SLOW DOWN. Stop rushing around! There are two major causes to rushing around – distractions caused by you (think watching YouTube) or caused by others (your partner has to ask you one more time how to complete the request for proposal). If you can remember how long the last similar project took, build in some extra time to be disturbed. Some intense thinking projects or manual projects really require a break. Slowing down and deliberately planning a project will lead to fewer errors, happier staff and a saner you.

Review:
Week One! GET MOVING
Week Two! KNOW YOUR PERSONAL CLOCK
Week Three! START WITH SOMETHING FUN
Week Four! RENAME THE UGLIES

Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz


11 Rule for Living for Graduates III
We end our mini-series on the 11 Rules for Living for with the following 4 rules. Please use this article as an example of how you can touch your target market in an honest and innovative manner. Thanks needs to be given to New Accountant for featuring this article by Charles J. Sykes.

Rule #8 – Your school may have done away with winners and losers, but life has not. In some schools they have abolished failing grades; they’ll give you as many times as you want to get the right answer. This doesn’t bear the slightest resemblance to ANYTHING in real life.

Rule #9 – Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you find yourself. Do that on your own time.

Rule #10 – Television is NOT real life. In real life, people actually have to leave the coffee shop and go to jobs.

Rule #11 – Be nice to nerds. Chances are you’ll end up working for one.

Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz

3. The Inspired Entrepreneurs Attract From Who They Are
For the next four weeks, I will be covering the four steps for attracting your ideal customer or client. To get the best results from this exercise, take the time to work on each step for the entire week.

Step 1 is to visualize your perfect client and determine the qualities, characteristics and attributes you want them to have. Take a minute and visualize someone that is currently your client and notice what you like about working with them. Write that down.

Answer questions such as: Do they pay you on time? Do they appreciate your work in some way? Do they refer others to you? Are they fun to be around? You get the idea.

Now to really activate the power of attraction, think about how you feel when you connect with your ideal client and even more importantly, how they feel when they work with you. Focus on those feelings as you read, and possibly add to, your list daily.

Finally, you can’t ask for clients that pay on time, if you don’t pay your bills on time. You can’t ask for appreciative clients, if you don’t show appreciation to your vendors. It’s necessary to be energetically congruent – you get what you put out.

Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613


4. 29% Solution
Dear MMM Readers,
As someone that relies completely on word-of-mouth to build my businesses, I’ve found The 29% Solution written by leading referral marketing expert Dr. Ivan Misner, to be instrumental in my success. He offers 52 weekly networking success strategies (one per week) and specific actions to take to experience success through focused, purposeful networking efforts. I look forward to sharing them with you in the coming weeks.

WEEK 4: RECRUIT YOUR WORD OF MOUTH TEAM

“Who constitutes your strongest WOM team? Look for people who can provide (unsolicited) testimonials to help promote [you and] your business. [Ideally] these are folks who have experienced your services first hand. They are influential people whose recommendations and testimonials carry great weight with your preferred clients and…they are willing to establish a reciprocal referral relationship with you.”

Criteria for the ultimate Word of Mouth (WOM) team members:

1. They share or have direct access to your target market.
2. They do NOT compete with you.
3. They know you, like you and trust you!
4. They have personally experienced the benefits of your products or services.
5. They are influential enough that others will take action based on their recommendations.

TAKE ACTION:

1. Make a list of the people you’re in relationship with that share or are connected to your target market.
2. Identify 3 people from that list that you have developed the most credibility with.
3. Let them know that you’d like to work closely with them to make strategic introductions and generate high quality referrals for one another! Invite them to be on your TEAM!

I agree with Jack Canfield. You are the average of the 5 people you spend the most of your time with. Are you investing enough of your very limited time establishing relationships with the people you’re counting on to help you build your business by referral?

Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com

Monday, May 18, 2009

Time Mangement for Slackers III

Monday Morning Motivators – May 18, 2009
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com

“Take risks. Ask big questions. Don't be afraid to make mistakes; if you don't make mistakes, you're not reaching far enough.” -David Packard

Table of Contents
1. Time Management for Slackers III - Linda Fayerweather
2. Scheduling time for Social Media - Rebecca Booth
3. The Awakened Entrepreneur Notices Messages - Pat Altvater
4. 29% Solution - Paula Frazier
5. Fine Print

1. Time Management for Slackers III
Week Three! START WITH SOMETHING FUN.
Most time management philosophers suggest that we do the task we like least first. Well, slackers like me will tell you that we can stall forever if we have to start with the “least fun” project. I know from experience that I will feel great when that task is done, but I'd rather feel accomplished sooner.

Start your day with a task you enjoy first. That joy will easily follow to the next project or meeting and help you get more completed and be more fun to be around!

Review:
Week Two! KNOW YOUR PERSONAL CLOCK
Week One! GET MOVING


Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz


2. Rules for Living for Graduates I
Graduation season is upon us. With that said, I’m repeating these words of wisdom that I shared with you in 2007.

You may recall, that I absolutely LOVE thumbing through magazines I’m not the target market for. Not only do I learn what the real reader’s concerns are, I usually learn something of interest. And did I ever discover a gem of an article in New Accountant magazine last month. This article was originally written by Charles J. Sykes and reprinted in New Accountant. What I find most interesting is the honest, no-holds-bar tone that the article presents to its target market of college students who are studying accounting.

The article reads as follows:
Here’s a list of 11 things that many high school and college grads did not learn in school In this feature, we talk about how feel-good, politically-correct teachings created a full generation of kids with no concept of reality and how this concept set them up for failure in the real world.

Rule #1 – Life is not fair; get used to it.

Rule #2 – The world won’t care about yourself-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.

Rule #3 – You will NOT make $40,000 a year right out of high school. You won’t be a vice president with a car, until you earn both.

Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz

3. The Awakened Entrepreneur Manages Their Emotional Energy
Do you sometimes feel like you are just going through the motions in your business without much sense of joy or accomplishment? And even when you do experience great results, somehow the positive emotions are very fleeting.

If this describes you, don’t feel bad! This happens to most entrepreneurs unless we take some steps daily to manage our emotional energy.

Here’s what to do:
1. Think of a time when you felt your best in your business – it might have been an interaction with a client, when you were creating something or just planning or visioning your business.
2. Identify the emotion you were feeling at the time. Examples include excitement, joy, optimism, enthusiasm.
3. Experience that feeling right now. Remember emotions come from our thoughts, so you can think yourself into an emotion. If you need help with this, download my instructions for using the Emotional Perception Scale at http://www.outsmartweight.com/resources.html. If you don’t have my tip card, I’ll be happy to send you one once you complete the form on that web page.
4. Each day, first thing in the morning, recall your positive emotion, feel it completely. Prior to phone calls, meetings with clients or creating projects or products, spend time cultivating that emotion.

Once you start doing this, you’ll find yourself feeling more passionate about your business and as an added bonus, you’ll start easily attracting your perfect clients.

Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613


4. 29% Solution
Dear MMM Readers,

As someone that relies completely on word-of-mouth to build my businesses, I’ve found The 29% Solution written by leading referral marketing expert Dr. Ivan Misner, to be instrumental in my success. He offers 52 weekly networking success strategies (one per week) and specific actions to take to experience success through focused, purposeful networking efforts. I look forward to sharing them with you in the coming weeks.

WEEK 2: BLOCK OUT TIME TO NETWORK

Many businesses have a marketing plan that includes some form of advertising, public relations and cold calling. “[I am] not opposed to [them]; most businesses need it to survive. However, [I] think you should plan your networking activities the same way you plan your other marketing activities. An effective networking plan should be part of an overall marketing strategy.”

How much time? If sales is only part of your role, approximately 8 hours each week is appropriate. If sales is your full time responsibility you should invest at least half of your work week (20+ hours) into various networking opportunities.

This week I encourage you to:

1. Take out your calendar and schedule specific networking events to attend that will connect you to your target market?
2. Be sure you’re investing an appropriate amount of time based on your sales responsibilities and referral revenue goals.
3. Consider color coding your calendar for a quick visual gauge.

No matter what, be sure your networking behavior supports your networking intentions. We intend to network and many of us end up net-eating, net-drinking, and net-socializing which means we may net-NOTHING when it comes to our referral marketing efforts.

Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com.

Wednesday, May 13, 2009

Time Management for Slackers II

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Monday Morning Motivators – May 11, 2009
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com

“There is no better inspiration than a deadline!”–Debbie Mumm

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Table of Contents
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1. Time Management for Slackers II - Linda Fayerweather
2. Scheduling time for Social Media - Rebecca Booth
3. The Awakened Entrepreneur Notices Messages - Pat Altvater
4. 29% Solution - Paula Frazier
5. Fine Print

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1. Time Management for Slackers
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Week Two! KNOW YOUR PERSONAL CLOCK. We all have an internal clock that lets us know when we think best, work best, relate best and handle the mundane best. If you are a morning person for verbal activities, schedule your networking then. If you are an afternoon thinker, make sure you allow yourself the time to do that. Even though you can’t adjust everyone to fit your schedule, knowing our peak times means we will become mindful of our best time to do our best work!

Week One! GET MOVING.

Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz


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Scheduling time for Social Media
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If you’ve been out and about socializing on Twitter, Facebook or LinkedIn, you’ve probably reached the point where you’re wondering am “I using my time wisely?” Welcome to the wonderful world of social media! The solution is quite simple: budget how much time you’re going to spend on each site. The social networking scene is exploding with new networks and more group discussions. Pick and choose the networks you see best fitting your business. Network where your target market is. Network where your clients are. While 10 minutes a day might be enough for a small business owner; 30 minutes or more isn’t too much for your sales staff or PR person.

PS Flip me an email describing what you do in 125 characters or less. (Yes, I’m stealing the idea from Twitter, but thought it might help you to hone your 10 second commercial) I’ll publish the best description in my next MMM!
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz

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3. The Awakened Entrepreneur Notices Messages
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Have you met some interesting new people lately? Ever notice how sometimes the same message or theme keeps coming up, delivered by different people?
The awakened entrepreneur pays attention to these coincidences and looks for the underlying meaning. Sometimes these messages are positive, like a compliment, and sometimes negative, like a complaining customer. However, staying aware to the real meaning behind it helps you grow and evolve.
So ask yourself:
“What is this message telling me?”
“Is there something I haven’t faced and so I have created this experience?”
“What can I learn from this?”
By becoming aware of the deeper meaning behind the coincidences in your life and allowing yourself to be open to the real gift behind the message, you will transform your life into one that is more fulfilling and peaceful.

Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613


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4. 29% Solution
===========================================================
Dear MMM Readers,

As someone that relies completely on word-of-mouth to build my businesses, I’ve found The 29% Solution written by leading referral marketing expert Dr. Ivan Misner, to be instrumental in my success. He offers 52 weekly networking success strategies (one per week) and specific actions to take to experience success through focused, purposeful networking efforts. I look forward to sharing them with you in the coming weeks.

WEEK 1 – SET NETWORKING GOALS
“Networking seems to be one of those things that many people do as a reaction to no or slow business. It often gets forgotten. It is rarely treated as an integral part of how we grow our businesses. Not only is it frequently neglected, but most people are haphazard in their approach to networking, and far from systematic. This approach to networking can keep you from ever getting close to the 29%. This first strategy helps you avoid the pitfalls of treating networking as an afterthought – as something far less than what is can be for your business.”

This week define SMART (specific, measurable, attainable, relevant and timed) goals to support your referral marketing efforts by answering these questions:

1. How much revenue do you need to come from referrals in the next year?
2. How many networking functions will you attend each month to build your network?
3. How many qualified referrals do you need each week to make it happen? Feel free to make use of the Referral Pipeline Calculator at http://www.referralinstitute-va.com.
4. Which 3 organizations or associations will you actively participate in to create visibility, credibility and to connect with your target market?
5. What 5 things will you do differently to effectively build, educate and motivate the people in your network?

Last week I had the privilege of meeting Lisa Nichols from The Secret. One of the things she shared is that information without action is basically a GREAT IDEA! Be sure to put your best ideas in motion!!!

Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com.

Friday, May 01, 2009

Time Management for Slackers

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Monday Morning Motivators – May 4, 2009
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com

‘Measurement eliminates argument’ –Laura C. Posey
John Greenleaf Whittier

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Table of Contents
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1. Time Management for Slackers - Linda Fayerweather
2. Wasting Away in Virtual Margaretville - Rebecca Booth
3. The Awakened Entrepreneur Doesn’t Need to Know HOW! - Pat Altvater
4. Make it Easy for Your Referral Sources - Paula Frazier
5. Fine Print

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1. Time Management for Slackers
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We all know about time management - making lists, getting prioritized, putting the big rocks in first, using some contact management software, on and on and on. The one thing most of us forget and Pat Altvater reminded me of this recently: our human brains want to play and often our human brains want to do anything but the stuff on our task list! Over the next few weeks, we are going to talk about how to do time management without going nuts. Are you ready for the challenge? Since this is Monday, my challenge to each of you (those with time management issues) is to take on one new activity each week.

Week One! GET MOVING. Yes, if you want each day this week to be better, start by moving in the AM. This could be a walk around the block, stretching before your shower, Yoga before breakfast, or a 60-minute power workout (ugh is what I say to that last one). Research has shown that even 10 minutes will get more oxygen to your brain! Be a better manager of everything - move the body - feed the brain!

Copyright 2009 Linda Fayerweather
Outsource your Weaknesses
Changing Lanes LLC
www.ChangingLanes.biz


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Wasting Away in Virtual Margaretville
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Over the last few weeks, we’ve been examining social media. The question I’ve often asked myself and heard other business professionals asking is, “How much time should I devote to this medium?” The answer varies. If your target market is 20-30 somethings who make their decisions by reading blogs and online posts, then you need to be there several times a day. A good rule of thumb to me is “be a tad more active than your target market is online.” But this doesn’t mean spending all of your valuable time and energy tweeting, posting and sending updates on your bodily functions. I’ve always been fond of my quote: “Is your website working for you or are you working for your website?” I think the same holds true for your online bios on Twitter, FaceBook, LinkedIn, etc. To me a level-headed answer to the question above would be: If no one is reading or responding to what you’re saying, you’re most likely wasting your time and possibly money.

Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz

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3. The Awakened Entrepreneur Doesn’t Need to Know HOW!
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Everything in the Universe has its opposite. This is the result of the Law of Polarity which states that anything can be separated into two opposite parts, with each part having its own essence.
This law is essential for defining objects; for example, white and black, up and down, right and left help us be clear. However, this law is also crucial to helping us fully experience our lives. If what we perceive as bad did not exist, how would we know when we are having a good experience? If failure did not exist, how could we know success?
Both sides always exist simultaneously. So consider this, the polar opposite of a question is the answer. By law, you couldn’t have an idea without the way to do it also being present. If it were not possible, you couldn’t think it. So in your business, know that if you have a creative idea but don’t know HOW to bring it to life, there is an answer or you wouldn’t have thought of the idea. Just move forward with confidence and slowly the HOW will unfold.
Copyright 2009 by Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
419-344-6613


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4. Active Networking VS Passive Networking
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Are you Actively or Passively Networking? Try these definitions.

Active networking means that you invite people to your networking groups, carry their business cards with you, basically, you are able to refer them business at any given time. Active networking is working your contacts and helping them.

Passive networking means that you sometimes use them as a resource, but for whatever reason do not continually give them business. Passive networking is knowing who can help you with a specific issue.


Copyright 2009 by Paula Frazier, based on the work of Ivan Misner. Paula is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com