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Monday Morning Motivators – February 20, 2006
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“Maintaining a complicated life is a great way to avoid changing it.”
-- Elaine St. James
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Table of Contents
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1. Lean: Where to Start – Linda Fayerweather
2. Price-Driven Ads Lead to Negative Image – Rebecca Booth
3. For Great Referrals, Work your Way to the Top – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: Where to Start
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You know what it takes for you to get lean, the next 4 weeks we will talk about getting your business lean. A Lean initiative has four primary goals:
1. Improving Quality
2. Eliminating Waste
3. Reducing time from start to customer
4. Reducing total cost.
These goals are important as they will help your company meet its customers’ demand for great products or services at a price they are willing to pay. Being lean will also help the small business be efficient and agile to changes in the business environment. Best of all, lean business practices may help your company develop a great return on investment. Next week, we will explore goal number one!
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
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2. Price-Driven Ads Lead to Negative Image
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Advertising on price is the wrong way to start any marketing effort. First, it assumes that the potential customer is already familiar with your product or service. So you’re missing a terrific opportunity to educate and capture a new client! In addition, price-driven ads also do two other things: a) they’ll eventually limit your potential market because the customer will always be looking for a bargain and b) they lump you into the same category as your competitors. Instead of differentiating you from the rest, you are comparing your product/service to theirs, but you’re better because you’re cheaper. Think twice before you submit that price-driven ad to your ad rep.
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Marketing Solutioneers
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3. For Great Referrals, Work your Way to the Top
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Top business executives insulate themselves from those who may try to sell them products or services. Through word of mouth you can still increase your volume of business, because you know a hundred people, who know a hundred people, and so on. The great referrals are probably not going to come from a CEO, but someone who knows a CEO.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
BNI OHIO
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4. To Do This Week
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Check your power strips to your computers – make sure they are working correctly.
