Monday, January 26, 2009

Finding Time

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Monday Morning Motivators – January 26, 2009
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” --W. Edwards Deming

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Table of Contents
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1. Finding Time - Linda Fayerweather
2. The Franchise Winners of the 1990s – Part 1 – Part 2 - Rebecca Booth
3. Use Attraction to Love Your Business- Pat Altvater
4. Accountability Breeds Success - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print

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1. Finding Time
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Two percent of America’s gross domestic product—about $100 billion—is “frittered away” by workers tinkering with their computers, messing around with typefaces, and endlessly polishing charts, graphs, and other things. When it comes time to do something NEW, some of us have never finished the last project. Here are some LEAN tips to get things done.
--Create a standard way to do documents. Most software will allow you to save your format as a Template. Do this for:
Letterhead
Handouts
Memos
Fax

--Create lists for routine tasks. Even if you are doing everything right now, having a list will make it easier when you bring someone in just for the day to help. What if the neighbors college kid has some time? This list will be ready. Free up that memory for something more creative and exciting!

--Create opening and closing day procedures for yourself and follow them. This step causes you to be “ready for work” and at the end of the day “reflective” as you put everything away

--Plan tomorrow today!

You will find an oasis of sanity through common sense efficiencies.

Copyright 2009 Linda Fayerweather
A closed mouth gathers no foot.
Changing Lanes LLC
www.ChangingLanes.biz


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The Franchise Winners of the 1990s – Part 1
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Again, we examine the success of the Top 500 franchises over the past 30 years. We’ve just finished up the 1980s where food companies reigned. Will they continue their stronghold in the 90s? Time will tell…
• 1990 – Fred DeLuca, co-founder of Subway, reaches his goal of opening 5,000 stores making Subway the #1 franchise in the country. By 1990, franchises are generating nearly $600 billion in sales and account for one-third of all consumer purchases in the U.S. The first web page is created.
•1991 – Subway continues to run past its food competitors as the #1 franchise. As a matter of fact, they represent 60% of all sub sandwich shops in the U.S. The Soviet Union collapses.
•1992 – McDonald’s regains supremacy as the #1 franchise. They serve an estimated 20 million customers each day in more than 12,000 restaurants worldwide.
•1993 – Subway takes the lead away from McDonald’s as the #1 franchise, by opening nearly 100 new stores a month. Subway’s competitors admire their closure rate of less than 2% annually.
•1994 – Guess who’s the #1 franchise again? You’re right, Subway! Average sales per store increased 5% from the previous year. The TV show Friends premieres on NBC. And the “Chunnel” links Britain with mainland Europe.

Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz

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3. Use Attraction to Love Your Business:
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One way to enjoy your business more is to only work with the clients that you love! These are your perfect customers; the ones that appreciate you and what you do, request from you exactly what you are prepared to do, are happy to pay your full price, and are a delight to be around!

Sounds great, but how do you find them? You attract them using the Law of Attraction. Here’s how:
1. Get clear about who you are. Identify your values, mission, target market and most importantly, what you believe that your perfect customer must also believe. For example, I believe that our thoughts create our reality and that we are in control of our choices when we stay mindful to life. My perfect customer will also believe those things.
2. Read over the description you created in step 1 daily. Then, visualize yourself working with these wonderful customers or clients, see more and more customers with those very traits calling you and becoming your customers.
3. Take action to attract those customers. In your marketing efforts, be sure to clearly articulate all the things you identified in step one. So your marketing reflects who you are and who your perfect customer is, that way, when a prospect sees your marketing piece (ad, flyer, website, whatever) they immediately recognize that you and your business are what they’ve been looking for to satisfy their needs.
4. Express gratitude for all your wonderful perfect NEW customers. Do this even before they arrive.

Follow these steps and you will LOVE all the new customers you attract.

Copyright 2009 Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.journeytowowtransformyourselfnow.com
www.transformationsinstitute.com

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4. Accountability Breeds Success
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Hello Monday Morning Readers. I’ve been encouraging my clients to focus on engaging the “right” referral partners in the new year. Collaboration requires accountability. My good friend and colleague, Hazel Walker, and I get right to the point in this week’s co-authored article. Enjoy!

Jack Canfield is a self-made millionaire and successful author. He said, "you are the average of the five people you spend the most time with". Brian Tracy says, "you cannot scratch with the turkeys and fly with eagles". Simply put, you cannot relate with mediocre, uninspired and unfocused people and expect to be different from them.

You need to surround yourself with people who empower you, compliment your areas of expertise, and fill in the gaps you are missing. Connect with colleagues that can help you step outside your comfort zone to accomplish the goals you set out; people that will hold you accountable for actually doing what you say you are going to do.

You can be inspired by them and receive resources from them. Participating in accountability, mastermind, or coaching group is a great way to surround yourself with like-minded, driven, successful people that will propel you to higher level of success. Think about it! You already have something in common. You are willing to invest in your business and personal growth. It’s a great place to start.

With all of the bad news about the economy, downsizing, market crashing (and on and on and on), it is more important than ever that you take steps to train yourself and your referral partners and that you find an accountability program that will help you implement and surround yourself with successful people who are on the same path as you.

Who is holding you accountable? Who helps you be more creative? Who inspires you? This week connect with someone that you’d like to work closely with throughout 2009, commit to specific actions and make it happen through training, coaching and accountability!!!

Co-written by Hazel M. Walker. She is an expert at referral marketing and networking. She is the owner of the Referral Institute of Indiana as well as the Central and Southern Indiana BNI Franchises. Hazel has taught hundreds of business owners and sales professionals how to effectively implement the Science of Referrals into their businesses.

Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com

Monday, January 19, 2009

Humor - Franchise - Labels - Likability

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Monday Morning Motivators – January 19, 2009
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com

“I look to a day when people will not be judged by the color of their skin, but by the content of their character.” --Martin Luther King, Jr.

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Table of Contents
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1. Humor - Linda Fayerweather
2. The Franchise: Celebrating 30 Years of the Franchise – Part 2 - Rebecca Booth
3. Labels Are For File Folders - Pat Altvater
4. Ten Tips To Increase Your Likability Factor - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print

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1. Humor and Your Business
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Cold and snowy, again in the upper Midwest today; pockets of war are growing; if you aren’t in foreclosure you probably have a friend who is; and predictions are for the recession to end – eventually. Now, if my dog runs away, my truck won’t start and the pipes freeze . . . no, wait that was last week!!! STOP thinking that way!

With all the negative feedback in the world today, there is something you can do. . . Laugh!

Why don’t we laugh more often? Many of us were taught not to by our parents and teachers when we were told to “Wipe that smile off your face”; “Get serious”; “Settle down”; and “Stop acting silly.” Laughter is a sign of spontaneity and surrender of control. As we become adults, we place a good deal of value on self-control and often reign in spontaneity.

A mature adult will understand the need for levity now and then. In the very serious world of business, we often forget that a little humor is great medicine for the troubled soul and often this is just enjoying the absurdity of life. If you are not ready to belly laugh at work, pick up a humorous book or find a list of office appropriate jokes and practice at home. And remember “a clean tie attracts the soup of the day.”

Check out what the experts say. Laughter and Health

Copyright 2009 Linda Fayerweather
A closed mouth gathers no foot.
Changing Lanes LLC
www.ChangingLanes.biz


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The Franchise: Celebrating 30 Years of the Franchise – Part 2
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This continues our series of franchise success. You’re probably asking yourself what the heck does this have to do with marketing? My advice to you is to try to incorporate something you’ve learned into a marketing piece. For example, you could send a note to a new business stating: “Did you know the first Apple Macintosh was sold in 1984? I hope you have as much success with your new business as Steve Jobs has had with his!”

Let’s continue the celebration:
• 1985 – McDonald’s is usurped by Kentucky Fried Chicken as the #1 franchise of the year. KFC had 6300 locations and a $23million technical centre in Louisville, KY. Discovery Channel is launched.
• 1986 – Domino’s takes center stage as the #1 franchise, by opening its 3000th store. They sell 160 million pizzas that year along. Hands Across America connects about 7 million people from New York City to Long Beach, California in an effort to raise money to fight hunger and homelessness. The first federal Martin Luther King Jr. Day is observed on January 20.
• 1987 – Domino’s continues as the #1 franchise – why? Quite possibly because they reduced the average delivery time to 24 minutes. Jazzercise is considered the top new franchise to enter the market. Prozac makes its debut in the U.S.
• 1988 – Subway makes its mark as the #1 franchise of the year. They open 1100 locations across the country, including their first in Australia. The TV show The Wonder Years premieres.
• 1989 - #1 franchise: Subway. Why? Partly because it has a low cost start up fee: $27,400 (versus today’s minimum startup cost of $80K). Exxon Valdez spill happens off the coast of Alaska. Batman hits the theaters.

Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz

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3. Labels Are For File Folders
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Have you ever noticed how people sometimes categorize themselves? They say things like: “I can’t remember names.” “I am awkward at networking meetings.” “I am not an exerciser.” In effect, they are labeling themselves and upon doing so, their subconscious goes to work to prove what they are saying is true. These thoughts are actually self-imposed limitations; they are excuses to keep you safe in your comfort zone.
Listen to yourself and discover if you have any excuses keeping you small. If so, come up with a game plan for attacking them head on in 2009. Once you banish labels from your life and thinking, you’ll be amazed at the new level of success you will achieve.

Copyright 2009 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613


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4. Ten Tips To Increase Your Likability Factor
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If you are going to be successful at Networking and creating a word-of-mouth marketing campaign, it is important that people like you. Have you ever stopped to think about your likability factor? We assume people like us, we worry about it. Some people say they don't care if people like them or not. But, did you know that your likability factor has an impact on your bottom line? All things being equal people want to do business with people they know, like, and trust.

I had the opportunity to experience this for myself recently when I was looking to hire someone to do some work for me. There were two people both equally qualified to do the project. I ended up going with the person I liked and his price was 12% higher. I was willing to pay more because I liked the person.

A week later a young man came to my door, selling cleaning solution. Now anyone who knows me knows, that I am not exactly the target market for cleaning solution. It's not that I don't clean my house, I just let someone else do it. But, I bought $50 worth of his products. Why, he was so completely likable, he made eye contact, had a great sense of humor, was polite and engaging.

Being likable is important to growing your business, it allows others to connect with you. There are things that you can do that will help you be more likable, allowing you to create rapport and do business with more people.

Here are traits that go a long way to helping people like you;
• Be polite, at all times - Your mother taught you this,
• Pay attention to the person you are talking to, eyes darting around, no eye contact or checking your email, cell phone, or watch, means you are not paying attention.
• Ask good questions - Ask others about themselves,
• Smile, and maintain good eye contact
• Be engaged and engaging
• Be positive
• Watch your language
• Find ways to compliment others
• Have good energy
• Follow up with sincerity

Having a positive attitude about life makes people want to be around you, and being able to carry a conversation with positive small talk also goes a long way to making you likable. Like it or not people choose to do business with you based on your likability factor, and it is something that you can learn with a little practice. So start working on increasing your likability factor, you will connect with more people and increase your bottom line.
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Copyright 2009 Hazel M. Walker. She is an expert at referral marketing and networking. She is the owner of the Referral Institute of Indiana as well as the Central and Southern Indiana BNI Franchises. Hazel has taught hundreds of business owners and sales professionals how to effectively implement the Science of Referrals into their businesses.


Sponsored by Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com

Monday, January 05, 2009

Welcome to 2009

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Monday Morning Motivators – January 5, 2009
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com

"Shoot for the moon. Even if you miss, you'll land among the stars."
-- Les Brown

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Table of Contents
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1. Happy New Year – Simple Steps - Linda Fayerweather
2. A New Year’s Resolution for Your Business - Rebecca Booth
3. Act on Your Goals Every Day! - Pat Altvater
4. Meeting Mutual Needs - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print

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1. Simple Steps
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Well, 2009 arrived with the earth still circling the sun and the moon still circling the earth. Below are Pat Altvater’s tips on making your SMART goals happen. If you have your business plan in place, take a critical look at what you want to do with your calendar. Unless you have a large staff to delegate work to, you may want to realistically review what can and cannot be done in the first quarter.

Tips to make it happen:
1. Determine how many hours are needed to complete each goal.
2. Who can you delegate all or maybe part of a project to? Don’t forget you can outsource – yes it will cost you money, but usually it will get done faster than waiting for your “free time”.
3. What is the date it must be completed?
4. Where does each goal fit in with your overall vision?

Please remember: We may think we can multitask, but it really means we spend a little time on too many tasks. Sticking to one project for even just an hour, will get your goals completed in a timely fashion.

Copyright 2008 Linda Fayerweather
Still need a Plan??? Check out details below about workshops
Changing Lanes LLC
www.ChangingLanes.biz

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2. A New Year’s Resolution for Your Business
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You’re a smart and sassy business pro, so I know you have a New Year’s resolution devoted to your business. I’m in hopes that this resolution involves looking into what your clients really want from you. When was the last time you asked yourself what makes my customers happy? Better yet, here’s a smarter question to ask: What simple, relevant things can I do for my customers that would help them build their business and increase their sales?

Marketers have spent the last several decades spending money on making their prospects and clients take notice. Many of these techniques have demanded such attention that they irritate many people - like confetti dropping out of an envelope or renewal postcards flying out of a magazine. What better way is there to set yourself apart by actually rolling up your shirtsleeves and helping your client’s business grow?

Need more ideas? Read Relevance: Making Stuff That Matters by Tim Manners. Hmmmm, sounds like there’s another resolution there – to read more in 2009!

Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz

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3. Act on Your Goals Every Day!
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Happy New Year! It’s here, 2009, and you have your SMART goals for the year, right? Now it’s time to take action to bring those goals into reality.

For some people, taking action is really easy. They are excited and step right into action. For others, limiting beliefs create procrastination that keeps them in their comfort zone.

Fortunately, there are systems we can put into place to help us get moving. If you need a little nudge, try these tips:
1. Every evening, write out your to-do’s for the next day, the ones that relate to your SMART goal. This will give your subconscious the opportunity to get busy helping you.
2. Each morning read over your SMART goals.
3. Commit to taking at least two actions every day that lead you closer to your goal.
4. Cross off your to-do’s when they are complete. The crossing off gives you a sense of satisfaction and helps build belief.
5. If you find yourself having difficulty getting into action, each morning ask yourself, “What can I do today to get to my goal?”

Finally, every 30, 60 or 90 days evaluate your actions and see what is working and what’s not so you can determine what to change, do better or quit doing.

Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613


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4. Meeting Mutual Needs
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Networking is most efficient if it is clear from the start that the primary motive is for getting together to generate referrals for one another. The essential factors for productive networking will be a structured program, education opportunities, frequency and good direction. The magic words, “Tell me who you need to meet to grow your business?” is key to efficient networking.

Copyright 2004 Ivan Misner
Sponsored by Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com