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Monday Morning Motivators – November 17, 2008
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“If you cannot find the truth right where you are, where else do you expect to find it?” – Dogen
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Table of Contents
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1. You Treasure What You Measure - Linda Fayerweather
2. 7-Question Marketing Plan – Question 1 - Rebecca Booth
3. Cultivate an Attitude of Gratitude - Pat Altvater
4. Get Clear On Your Mission - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
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1. You Treasure What You Measure
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“X” may have marked the spot when you were a kid while playing pirates, but real businesses need real plans that measure what brings value to the customers and the bottom-line. Getting ready for 2009 means a business owner will need a plan. Having a great plan that the staff don’t understand or don’t even know about will lead to corporate drift. Think of that pirate ship in a dead calm – they really can’t see movement or feel it, but when you take a 30,000 foot view, the ship is really moving, just drifting with no direction. How to get all hands on deck? Try these tips:
--Define, incentivize and measure success based on the whole business and the individual people.
--Identify critical success factors for each position that directly contribute to the breakthrough plan.
--Co-develop stretch goals for each factor.
--Concretely define how success in that area is measured, and
--Compensate for success based upon actual results.
Ah, yes, the actual results. Measuring is critical to growth. When people know what the treasure is, they will monitor what will be measured.
Having a conscious connection to your spending habits will be key to surviving an economic downturn. Email request for “Refuse to Recess” Whitepaper
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
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2. 7-Question Marketing Plan – Question 1
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Question #1 – What market are you in and who’s your competition?
Here’s a novel idea: If you try to sell something that people don’t want, they won’t buy it. A profitable market consists of people who have wants that are unmet. To get a better understanding of your market (and your place in it) ask yourself:
1. Are there segments in my market that are underserved?
2. Are such segments big enough to sustain an income?
3. How much market share do I need to capture to break even?
4. What’s the competition like? It is too competitive?
5. Where are my competitors weak? How can I capitalize on that weakness?
6. Will my market want or value my unique product or service?
Remember greater profits lie in markets that are underserved. Turn your business upside down by thinking creatively about your product/service offerings!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
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3. You Deserve to Achieve your Intentions
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Attention, energy and focus on your intentions, such as deciding you desire something and thinking about it, always sets energy in motion.
However, you can stop the Law of Attraction in its tracks by failing to believe you deserve to receive your intention. So cultivate belief in yourself; anytime you hear negative self-talk, such as “that only happens to other people, not to me” stop that thought and replace it with “I deserve to receive this.”
Once you conceive of a goal or intention, then you deserve to achieve it. Ideas for intentions come from your consciousness, so if you couldn’t achieve it, you wouldn’t be even thinking about it. In other words, you are not given a dream that you could not realize.
So believe and achieve!
For information about a simple daily gratitude process visit my website at www.transformationsinstitute.com/ArticlesLinks.html
Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
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4. Get Clear On Your Mission
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So, here are a few quick tips on how to get started on creating or re-creating your Mission Statement and your Target Market:
Mission Statement -
Tip #1: Identify your Purpose in your business.
Tip #2: Identify those Values most important to you, (i.e. integrity, quality, honesty, etc.)
Tip #3: Combine your Purpose and Values to succinctly summarize your company's Mission.
For Example: My Mission Statement for my company, Referral Institute of Nevada, Inc. is as follows: "To drive, facilitate, and educate the Referral Institute Community to help participants develop and grow their personal and business relationships to become more enriching, reliable, and profitable."
Mission Statements will always evolve over time, because things change. You change. Business will change. So, it is okay to refine your Mission Statement over time. You will know that it is good when you can say it to others with that passion and sparkle in your eye!
Copyright 2008 Contributed By Glenna E. Smith, owner of Referral Institute of Nevada, Inc. Glenna works strictly by referral and is a passionate writer, speaker, and facilitator.
Sponsored by: Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. You can connect with Paula at paula@referralinstitute-va.com or paula@bniswva.com
