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Monday Morning Motivators – January 1, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“An optimist stays up until midnight to see the New Year in. A pessimist stays up to make sure the old year leaves.”
--Bill Vaughan
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Table of Contents
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1. Resolve to Do Something! – Linda Fayerweather
2. Focus for 2007 - Rebecca Booth
3. Sphere of Influence - John Meyer
4. Fine Print
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1. Resolve to Do Something!
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Welcome to the New Year and as you are making those resolutions, try some to make life easier all year.
1. Back-up your computer regularly - really!
2. Produce a P/L and Balance Sheet monthly – look at it!
3. Learn something new this year – maybe a language!
5. Distribute genuine praise regularly to those in and around your business. Doing just one of this may help 2007 be the year of your goals.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Focus for 2007 - New Year… New You …New Business Too!
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You already know what you do best and you’re focused on delivering more of that. But did you know that focus is fundamental to marketing, innovation and sales success? According to Doug Hall, writer for BusinessWeek, SmallBiz, products with a highly focused marketing message are 60% more likely to be successful than those with broader messages?
Hall notes that in this BlackBerry/cell phone world of rapid communication, we’re prone to knee-jerk decision making versus giving ourselves time to focus on what will actually make our businesses stronger. With today being a new year, I challenge you to think deeply about your marketing over the next few weeks. Dig out that marketing message, look at your product listing and service options – how can each be narrowed? Remember a highly focused marketing message is 60% more likely to be successful than a broader message. Narrow down, move up!
Next week – Pay to Play #4
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Know Who is in Your Sphere of Influence
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Sphere of Influence are businesses that surround your business that don't compete with you, yet can give you a lot of business. For example if you put a Banker, CPA, Attorney and Financial Planner together in the same room, they can't help but to do business together. The same goes for a Realtor, Mortgage Broker, Title Company and Appraisal Service. Develop a reciprocal agreement to help the people in your Sphere of Influence, because that is where you can give and receive a lot of business.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
