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Monday Morning Motivators – December 4, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“There is no "I" In team, but there is an "I" in win”
--Michael Jordan
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Table of Contents
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1. Eyes to See – Linda Fayerweather
2. Making the Most of Pay-Per-Click Advertising – Part 1 - Rebecca Booth
3. Be Prepared! - John Meyer
4. Fine Print
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1. Eyes to See
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What makes our human eyes so great is that they are directly connected to our brains. What our eyes see is processed yet we often approach our business as if everything is always the same. Yes, we will notice when something is dramatically changed like when the ceiling fell onto the shop floor, but are we watching with the mind’s eyes? In Lean offices, the eyes are to see and watching work often leads to better work. Watch for wasted motions and wasted time. Sometimes after watching a process and studying it, you will want to sit back, close your eyes and draw from the memory of your eyes. Look for the small changes that when multiplied can make or break a business. Repeat the makers and eliminate the breakers. Take your eyes to your business every day and listen to them!
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Making the Most of Pay-Per-Click Advertising – Part 1
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Pay-per-click (PPC) advertising is one of the most efficient lead generation tools on the web today. While it’s relatively inexpensive, you can’t afford to make mistakes in this medium because it can cost you thousands of dollars in a few short weeks. Below is one of four of the most common mistakes business owners make when engaging in a pay-per-click advertising campaign.
Mistake #1 – Using your homepage as the click’s landing page.
When you purchase a PPC ad, you decide where the link will land. Don’t put it on your homepage. There are too many choices on where to go after landing on that spot. Be as specific in your ad as possible and take your visitor directly to that product/service. People using the web to search want results – now. Don’t place them in a forest of information hoping that they’ll find the page they’re after. You’re wasting their time and energy. Get it right the first time by creating a specific ad and a pinpointed landing point for the click through.
Copyright 2006 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Be Prepared!
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A successful networker always has the proper "Networking Tools". "Networking Tools" consist of a professional name badge, enough of your business cards, a card file of others cards, a computer database contact system and handouts about your business. Remember, no matter where you are, you always have the opportunity to pass or receive business if you are prepared to do so.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
