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Monday Morning Motivators – January 15, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"An effective way to deal with predators is to taste terrible."
--Walter Eastes
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Table of Contents
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1. A Perfect Mess – Linda Fayerweather
2. Pay-Per-Click Advertising – #4 - Forgetting to Test - Rebecca Booth
3. Active Networking VS Passive Networking - John Meyer
4. Fine Print
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1. A Perfect Mess
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A Perfect Mess by Eric Abrahamson, a January publication, has readers saying “Great, now I can keep my work space messy”! The author’s premise is that messiness allows people to free their creative side and with serendipity will allow random scrapes of paper to meet on the messy desk and become the next concept to replace Google. Well, we don’t know if that is true or not, but having been out of my office for three weeks, I am well aware of what the world threw at me in my snail mailbox - a lot - and without a rational system to sort, simplify, sweep, standardize and having the self-discipline to do it, I could still have a 3 foot pile in my office.
Many people want to think that Lean means being obsessive about order like having your desk drawers with pencils first, pens second and your coffee cup right of your mouse. Not true, to be lean, we want to focus on a repeatable system for dealing with the stuff life throws at us. Ideally, the work we do for customers will give us a clue as to what is important and what is trash.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Breaking Down Sales Resistance
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Look at that stack of mail on your desk. Now pay attention to how many billboards, radio spots and TV ads you are bombarded with every day. Overkill huh? The people to whom you are selling are also bombarded with just as many marketing messages. We’re all shutting out the noise. Your job as a producer is to break down sales resistance. One way to do that is to examine your style. Are you projecting as a salesperson peddling a product? If so, people will shut you out. If they see you as an individual with a unique personality who just happens to be providing a service they might need, it will be easier for you to get your foot in the door. Think natural. Act natural!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Active Networking VS Passive Networking
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To be effective in networking, you need to understand Active Networking and Passive Networking. Active networking means that you invite people to your networking groups, carry their business cards with you, basically, you are able to refer them business at any given time. Passive networking means that you sometimes use them as a resource, but for whatever reason do not continually give them business. Active networking is working your contacts and helping them, passive networking is knowing who can help you with a specific issue.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
