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Monday Morning Motivators – May 5, 2007
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“You can’t lead with memos”
--Anonymous
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Table of Contents
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1. Leadership – Leading the Troops – Linda Fayerweather
2. One Smart Cookie - Rebecca Booth
3. The Law of Intention and Desire – Pat Altvater
4. People Don’t Like to Be Sold – Paula Frazier
5. To Do This Week
6. Fine Print
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1. Leadership – Leading the Troops ============================================================
Over the last few weeks we’ve been talking about leadership knowing most small business owners need to be both a leader and a manager. A manager will often be great at following procedures but a leader will know when to get people excited and focused to help reach the business’s promised land or vision. How a leader looks and sounds actually does more to establish trust and believability in staff than the words used. That means the leader needs to believe the business’s mission or vision is a cause! Using clarity of vision while leading from shared values will help staff join the cause and feel they are in a caring workplace. Leadership is about evoking passion and enthusiasm for a common cause.
Listen up leaders – when you are excited about your business’ direction, let your face and eyes know. That is where your staff will be looking and if they don’t see it, they won’t play your game!
Copyright 2008 Linda Fayerweather
“Helping Businesses get everyone rowing in the Same Direction”
Changing Lanes LLC
www.ChangingLanes.biz
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2. One Smart Cookie
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I had to take my mom to the hospital for some tests a few weeks ago. I had 2 hours to wait, so I sifted through all of the stale 2006 magazines. But I did find a "vein" of upscale catalogs and more interesting reading that I quickly latched on to. After savoring a Norm Thompson catalog, I noticed a label on the back covering up the person's snail mail address. The label read:
Recycled by Judy! Caring for the earth and all your
real estate needs. Looking to buy or sell?
Judy Kasper, Realtor.
Not only was Judy one smart cookie for recycling, but she had done some impromptu advertising to boot.
She impressed me in several ways:
1) the hospital was in her target market;
2) she saw a captive audience and catered to it;
3) she showed me that she and I had quite a few tastes in common which gave her instant credibility with me, and
4) her sales message wasn't aggressive (like too many realtors fall prey to).
So, what can you do to become one smart cookie today?
PS My mom's fine, thanks for asking!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
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3. The Law of Intention and Desire
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This is the fifth in a 7 part series based on Deepak Chopra’s book The Seven Spiritual Laws of Success.
According to Chopra, “Attention energizes and intention transforms.” Intention is powerful because it’s desire without attachment to outcome. Desire alone is very weak because it’s typically attention with attachment.
To release attachment to the outcome, create an intention for the future, but put your attention on the present. Be in the NOW! If you give up worrying about the future and how things are going to turn out, you’ll be much more effective in the present moment!
To incorporate this law into your life:
• Make a list of your desires; carry it with you, review it day and night and think of it during your meditation time
• Release the list and trust that if things don’t go the way you believe they should, there’s probably something even better coming for you.
• Accept the present as it is and don’t let it or what anyone else says, deter you from your desires and intentions.
This week, practice enjoying every moment in your life’s journey, even if you don’t know how any of your intentions will come about.
Pat Altvater
Chief Wizard of WOW!
Journey to WOW – Choose Success NOW™ coach
Certified Law of Attraction Practitioner
www.transformationsinstitute.com
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4. People Don’t Like to Be Sold To But They Do Love to Buy
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Question: How much time could we save and how much more successful could we be if we spent time in front of people who have already decided to do business with us?
Answer: LOT$$$
Therefore, it’s important to be aware that your referral marketing success is directly related to your network’s referral marketing competency. This is what makes building your business by word-of-mouth so challenging. The people that help spread the word about you and your business will not generally be experts in your industry; therefore they are probably not going to “sell” anyone. They can however learn how to:
1. Actively listen on your behalf
2. Identify the potential need for your product or service
3. Inform the prospect that you may be able to help them
4. Offer a brief testimonial about how you’ve helped someone with a similar need
5. Connect them to you in a way that they (the prospect) are most comfortable with
As a rule, people don’t like to be “sold to” but they do love to buy. Working with educated referral partners brings you in as close to the sale as possible. They’ve already invested their time, effort, energy and possibly money to help establish their own relationship with the person they’re referring to you. They can literally lend you their credibility. You ride in on their coattail and go forward from there.
Over the next 12 weeks, we’ll take a look at some critical components of your referral marketing efforts. We’ll begin with – “Finding Your Starting Point”. Stay tuned…
If you’d like help developing your referral marketing plan visit http://www.referralinstitute-va.com
Copyright 2008 Paula Frazier is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Over the last year, Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist!
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5. To Do This Week
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Plan ahead to the Vacation Season – Schedule yours and your staffs before June.
