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Monday Morning Motivators – January 22, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Men occasionally stumble over the truth, but most of them pick themselves up and hurry off as if nothing ever happened.”
-Winston Churchill
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Table of Contents
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1. Time to Dream – Linda Fayerweather
2. Key Metrics - Rebecca Booth
3. Strong Contacts VS Casual Contacts - John Meyer
4. Fine Print
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1. Time to Dream
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Exploring the world of Lean teaches that the profit of a company will be increased by eliminating waste in time, materials, process and culture. So what does this have to do with Dreaming? If a company has strived to truly reduce waste, instead of downsizing, find time for employees to improve and innovate. Since the early 1970’s 3M has allowed employees to spend 15% of their time dreaming, Google advocates employees spend 20% of their time “messin’ around”, and many Universities acknowledge that professors with experience outside the Ivory Walls enhance themselves, their students and the University’s reputation. Looking for innovation often requires the owner and managers to plant the seed with ideas and then really listening when they are delivered. 3M wasn’t looking for a Postit®, they were looking for a removable adhesive. Dreaming made the difference.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Key Metrics
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Need funding from the bank? Looking for investors? You’re going to need to use
key metrics to bolster your pitch. Metrics include the number of customers you’ll have, installations, locations, seasonal fluctuations and ROI. Be realistic. Warm up to your local librarian to find out what numbers are “industry standard.” Investors will pull away if your pitch is to close 50 percent of the Fortune 500 companies as your customers in the first year. Ain’t gonna happen. As Dr. Phil says, “Get real!”
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Strong Contacts VS Casual Contacts
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Classify your contacts as "strong contacts" or "casual contacts". Strong contacts are usually personal friends, close family members, business partners, preferred clients, and your networking groups. Casual contacts are friends you see every once and a while, former business associates, suppliers, and some customers. Strong contacts will go out of their way to help you, they usually don't change very much and give you the same type of referrals. Casual contacts don't actively give you business, but they have different contact spheres then you so their leads usually vary in type. Make sure you have both "strong" and "casual" contacts in your networking arsenal.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
