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Monday Morning Motivators – January 26, 2009
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” --W. Edwards Deming
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Table of Contents
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1. Finding Time - Linda Fayerweather
2. The Franchise Winners of the 1990s – Part 1 – Part 2 - Rebecca Booth
3. Use Attraction to Love Your Business- Pat Altvater
4. Accountability Breeds Success - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
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1. Finding Time
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Two percent of America’s gross domestic product—about $100 billion—is “frittered away” by workers tinkering with their computers, messing around with typefaces, and endlessly polishing charts, graphs, and other things. When it comes time to do something NEW, some of us have never finished the last project. Here are some LEAN tips to get things done.
--Create a standard way to do documents. Most software will allow you to save your format as a Template. Do this for:
Letterhead
Handouts
Memos
Fax
--Create lists for routine tasks. Even if you are doing everything right now, having a list will make it easier when you bring someone in just for the day to help. What if the neighbors college kid has some time? This list will be ready. Free up that memory for something more creative and exciting!
--Create opening and closing day procedures for yourself and follow them. This step causes you to be “ready for work” and at the end of the day “reflective” as you put everything away
--Plan tomorrow today!
You will find an oasis of sanity through common sense efficiencies.
Copyright 2009 Linda Fayerweather
A closed mouth gathers no foot.
Changing Lanes LLC
www.ChangingLanes.biz
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The Franchise Winners of the 1990s – Part 1
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Again, we examine the success of the Top 500 franchises over the past 30 years. We’ve just finished up the 1980s where food companies reigned. Will they continue their stronghold in the 90s? Time will tell…
• 1990 – Fred DeLuca, co-founder of Subway, reaches his goal of opening 5,000 stores making Subway the #1 franchise in the country. By 1990, franchises are generating nearly $600 billion in sales and account for one-third of all consumer purchases in the U.S. The first web page is created.
•1991 – Subway continues to run past its food competitors as the #1 franchise. As a matter of fact, they represent 60% of all sub sandwich shops in the U.S. The Soviet Union collapses.
•1992 – McDonald’s regains supremacy as the #1 franchise. They serve an estimated 20 million customers each day in more than 12,000 restaurants worldwide.
•1993 – Subway takes the lead away from McDonald’s as the #1 franchise, by opening nearly 100 new stores a month. Subway’s competitors admire their closure rate of less than 2% annually.
•1994 – Guess who’s the #1 franchise again? You’re right, Subway! Average sales per store increased 5% from the previous year. The TV show Friends premieres on NBC. And the “Chunnel” links Britain with mainland Europe.
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
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3. Use Attraction to Love Your Business:
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One way to enjoy your business more is to only work with the clients that you love! These are your perfect customers; the ones that appreciate you and what you do, request from you exactly what you are prepared to do, are happy to pay your full price, and are a delight to be around!
Sounds great, but how do you find them? You attract them using the Law of Attraction. Here’s how:
1. Get clear about who you are. Identify your values, mission, target market and most importantly, what you believe that your perfect customer must also believe. For example, I believe that our thoughts create our reality and that we are in control of our choices when we stay mindful to life. My perfect customer will also believe those things.
2. Read over the description you created in step 1 daily. Then, visualize yourself working with these wonderful customers or clients, see more and more customers with those very traits calling you and becoming your customers.
3. Take action to attract those customers. In your marketing efforts, be sure to clearly articulate all the things you identified in step one. So your marketing reflects who you are and who your perfect customer is, that way, when a prospect sees your marketing piece (ad, flyer, website, whatever) they immediately recognize that you and your business are what they’ve been looking for to satisfy their needs.
4. Express gratitude for all your wonderful perfect NEW customers. Do this even before they arrive.
Follow these steps and you will LOVE all the new customers you attract.
Copyright 2009 Pat Altvater
Certified Law of Attraction Practitioner
www.ignitethepowerwithinbook.com
www.journeytowowtransformyourselfnow.com
www.transformationsinstitute.com
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4. Accountability Breeds Success
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Hello Monday Morning Readers. I’ve been encouraging my clients to focus on engaging the “right” referral partners in the new year. Collaboration requires accountability. My good friend and colleague, Hazel Walker, and I get right to the point in this week’s co-authored article. Enjoy!
Jack Canfield is a self-made millionaire and successful author. He said, "you are the average of the five people you spend the most time with". Brian Tracy says, "you cannot scratch with the turkeys and fly with eagles". Simply put, you cannot relate with mediocre, uninspired and unfocused people and expect to be different from them.
You need to surround yourself with people who empower you, compliment your areas of expertise, and fill in the gaps you are missing. Connect with colleagues that can help you step outside your comfort zone to accomplish the goals you set out; people that will hold you accountable for actually doing what you say you are going to do.
You can be inspired by them and receive resources from them. Participating in accountability, mastermind, or coaching group is a great way to surround yourself with like-minded, driven, successful people that will propel you to higher level of success. Think about it! You already have something in common. You are willing to invest in your business and personal growth. It’s a great place to start.
With all of the bad news about the economy, downsizing, market crashing (and on and on and on), it is more important than ever that you take steps to train yourself and your referral partners and that you find an accountability program that will help you implement and surround yourself with successful people who are on the same path as you.
Who is holding you accountable? Who helps you be more creative? Who inspires you? This week connect with someone that you’d like to work closely with throughout 2009, commit to specific actions and make it happen through training, coaching and accountability!!!
Co-written by Hazel M. Walker. She is an expert at referral marketing and networking. She is the owner of the Referral Institute of Indiana as well as the Central and Southern Indiana BNI Franchises. Hazel has taught hundreds of business owners and sales professionals how to effectively implement the Science of Referrals into their businesses.
Copyright 2009 Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
