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Monday Morning Motivators – June 4, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"An entrepreneur is someone that steals office supplies from home and brings them to work."
--Anonymous
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Table of Contents
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1. Go and See for Yourself – Linda Fayerweather
2. Interesting Facts About Marketing - Rebecca Booth
3. Help Others Help You - John Meyer
4. To Do this Week
5. Fine Print
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1. Go See For Yourself
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Go see for yourself or as Lean Gurus say ”Genchi Genbutsu” which means to go out in the world and see for ourselves how a system, process or procedure works or doesn’t instead of relying on what others say. If you have ever put together an item and realized that the person who wrote or translated the directions never actually put the thing together, you have experienced a lack of genchi genbutsu firsthand. One trick I like to do is become the item. For example if you are processing orders, pretend to be the order or hold it in your hand and walk the process. This is one of the quickest ways to discover bottlenecks. Toyota did this before they built their own minivan. Several Toyota engineers were given a Chrysler minivan and told to drive across the USA and back. They learned a lot about the vehicle and knew that their minivan would have many more cup holders! Got a bottleneck? Go see for yourself what needs tweaking!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Interesting Facts About Marketing
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Below is a hodgepodge of facts and figures affecting marketers nationally:
• Roughly 71% of all computers use pop-up ad blockers. So rethink investing in pop-up advertising.
• The average city dweller is exposed to between 3,000-5,000 advertising messages a day. What are you doing to break through the clutter?
• Women are influencing male-dominated markets such as home improvements, electronics and automobiles.
• 77% of Gen Y Workers want to feel connected.
• A two-time buyer is 200% more likely to buy again than a fist-time customer.
• Follow-up mailings done two weeks after the first will increase response rates by almost 50%.from satisfied customers with your prospects. Your successes sell!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Help Others Help You
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Allow others to distribute your material to people they come in contact with. Look carefully at your network and identify those businesses that may provide services your customers may need. Ask these businesses if they would be interested in doing two things. First, allowing your business to display their business cards and promotional materials. Second, reciprocate with placing your materials where their customers will see them. Don’t forget sharing reciprocal links on websites, too.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Hurricane season started and that is the yearly reminder to review your businesses emergency plans.
