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Monday Morning Motivators – July 2, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“All tyranny needs to gain a foothold is for people of good conscience to remain silent.”
--Thomas Jefferson
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Table of Contents
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1. Retail Lean – Linda Fayerweather
2. Businesses: Made in America - Rebecca Booth
3. Elements of a Successful Word-of-Mouth Based Business - John Meyer
4. To Do this Week
5. Fine Print
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1. Retail Lean
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According to a Wall Street Journal article the average shoppers at Wal-Mart stays 21 minutes and has 10 items on their list. If they find only 7 items in their 21 minutes on average they will leave. This is great information for the small retailer because it demonstrates that shoppers don’t want to waste time looking. Now, I’m right there as I’m reminded of the grocery store I shopped at for years that kept the chocolate syrup next to the kitty litter and the cheese was in the meat section making me run through the entire store if I needed these items. So, small retailers take heart. The easier you make the shopping experience, the more your customers will return and sometimes forsake the big box store for your time saving place. Lean businesses believe in eliminating waste no matter where it is. Happy customers are customers that have their time respected. Now, if I could only find the chocolate syrup. . .
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Businesses: Made in America
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Happy birthday America! Let’s celebrate the week ahead by saluting some of the country’s most tried-and-true products:
• Louisville Slugger – Made in Kentucky since 1884.
• Wonder Bread – Founded 85 years ago and still going strong – 127 million loaves are sold a year.
• Harley-Davidson – Two friends William Harley and Arthur Davidson made their first motorcycle in 1903. 2006 sales: 350,000 bikes.
• Ivory Soap – has been keeping Americans clean for 128 years.
• Crayola – Founded in 1903, nearly 3 billion crayons are produced annually.
• Woolrich Blankets – kept Civil War soldiers dry and warm and today they’re still in use 177 years after Woolrich’s founding.
• Jack Daniel’s – has been distilled in Lynchburg Tenn. since 1866, but you can’t drink whiskey there – the town has been dry since Prohibition!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Elements of a Successful Word-of-Mouth Based Business
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The keys to building a word-of-mouth based business is mutual support, relationship building, and the development of lasting professional friendships.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Celebrate Independence!
