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Monday Morning Motivators – May 28, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“I not only use all the brains that I have, but all that I can borrow.”
--Woodrow Wilson
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Table of Contents
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1. Rerun: Get off Your “But” – Linda Fayerweather
2. Seize the Moment! - Rebecca Booth
3. The Pen is Mightier than the Ad - John Meyer
4. To Do this Week
5. Fine Print
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1. Get off Your “But”
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When working with employees, peers and customers, the word "but" typically will cancel whatever comes before it. For example, if a loved-one says "I love you, but. . . " you will likely forget the beginning and not want to hear the rest. The word “but” tends to awaken our defenses very quickly. Try replacing "BUT" with "AND". "You are a valued customer AND you need to pay your bill on time". “Your service is great AND we really need to control our costs.” "I'd like to give you a raise AND I am going to work with you to improve your productivity". This simple substitution will give you more power, believability, and most important space to work with the other person.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Seize the Moment!
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Do you have a list of old prospects that have fallen through the cracks? There’s no better time than today to reheat their interest in your product or service. Here’s how:
1) Establish a clear reason for following up. Don’t just call and ask, “Are you ready to get started yet?” That’s annoying to the end user and will harm you more than help. Instead offer something valuable when you reconnect. For instance, let’s say there’s a new networking group in town, invite them to a meeting.
2) Stay in front of them on a monthly basis from then on. Newsletters, e-zines and postcard mailings are great tools. Remember: give something away that benefits your prospect. (Don’t forget to keep in touch with your customers at the same time!)
3) Give away free samples. This is an excellent way to keep your prospects updated on your company.
4) Share testimonials from satisfied customers with your prospects. Your successes sell!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. The Pen is Mightier than the Ad
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Your success in business is often based on how you appear in print. An article is far more influential than an ad taken out by the same company. Also, the cost of getting an article written about you is likely to be far less than that of a single-page ad in the same publication.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Send three customers a thank you note!
