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Monday Morning Motivators – December 22, 2008
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“You are the person who has to decide. Whether you'll do it or toss it aside...” --Edgar A. Guest
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Table of Contents
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1. Count Down to 2009 Set the Outcomes - Linda Fayerweather
2. 7-Question Marketing Plan – Question 6 - Rebecca Booth
3. Refine Your SMART Goals - Pat Altvater
4. Establish Your 2009 Referral Partners - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
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1. Count Down to 2009 – Set Your Desired Outcomes
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Two Mondays from now will be January 5, 2009 and those that rule 2009 will be those that know what they want or their desired outcomes. Desired Outcomes are best known as Goals or Objectives. These clarity what you are trying to accomplish in specific, measurable goals and have quantifiable elements that are time sensitive.
Tips for creating your own desired outcomes are:
--Start with this sentence construction: Verb + Quantity + Noun + Date. For example: Hire 2 technicians by 2/28/09.
--Make sure you have a balanced set by covering outcomes in these business areas: Financial; Customer Satisfaction; Process Improvement and Learning/Growth.
--Limit yourself to no more than 9 active outcomes. When one is complete, you can replace it with a new one but you will be served best by concentrating a small number at a time.
--You know you have a great goal when you start making a list of all the tasks to get it done – that is next weeks’ tip – the “Project”.
--Both Rebecca and Pat have tips to help you refine your desired outcomes using SMART goals.
Desired Outcomes are the prime tool of accountability. Planned actions lead to results. Knowing what you want to achieve is key to success.
Copyright 2008 Linda Fayerweather
A goal without a deadline is just a wish!
Changing Lanes LLC
http://www.changinglanes.biz/
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2. 7-Question Marketing Plan – Question 6
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What Are Your Sales & Marketing Goals?
Be SMART when it comes to setting your goals for sales and marketing. Your goals must be:
• Sensible
• Measurable
• Achievable
• Realistic and
• Time specific
Include financial elements in your goals, such as annual sales revenue, gross profits, and sales per sales person. Also include non-financial elements – units sold, contracts signed, clients acquired, articles published, and speeches given. Once the goals are set, share them with your team and put a plan into action where you will regularly measure your success.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/
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3. Create SMART Goals
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Over the next several weeks I am planning to expand on the 4 steps to achieving goals from my column last week. The steps were 1) Create SMART goals, 2) Believe, 3) Act on it every day, and 4) Expect it!
Step 1, Create SMART goals is the topic for today. I’m sure you’ve heard of SMART goals before: S – specific, M – measurable, A – As if NOW, R – realistic and T – time bound. Does the A look different than what you’ve seen before?
“As if NOW” is a Law of Attraction element added to SMART. “As if NOW” means to use your imagination and visualize your future as if this goal is achieved. Be sure to create the feelings you will have at the time. Then say to yourself “I am so happy and grateful now that I have (or am or do) _______________.” Do the “As if NOW” step daily and you will program your subconscious to find the opportunities and people you need to accomplish your SMART goal.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com/
http://www.transformationsinstitute.com/
Transforming Bodies and Minds
419-344-6613
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4. Establish Your 2009 Referral Partners
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1. Review the results from your 2008 referral relationships to identify the people that you worked with to purposefully and consistently produce qualified, reciprocal referrals.
2. Make a list of the top 5 individuals you’d like to continue to development as referral partners and arrange face to face meetings to discuss:
a. 2009 Goals
b. 2008 Accomplishments
c. Personal Interests
d. Current, Active Networks
e. Expectations for your referral relationship
3. Schedule regular monthly meetings and establish an agenda to keep your conversation focused on:
a. Strengthening your relationship
b. Identifying potential referral opportunities
c. Agreeing to make strategic introductions
d. Evaluating the past month’s activities
4. Research and attend referral marketing workshops together throughout 2009 to increase the return on your collective referral marketing efforts. You can get some ideas from some of the best of the best in business networking by visiting NetworkingNow.com, ReferralInstitute.com, BNI.com, Entrepreneur.com and SuccessNet.com. Check them out!!!
5. When challenges arise (and they will) stay solutions focused.
Position yourselves to relationally go further, faster, with less effort!!!
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com .
