============================================================
Monday Morning Motivators – July 14, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Pain is temporary, Failure lasts forever.”
-- Lance Armstrong
============================================================
Table of Contents
============================================================
1. 1% Per Month - Linda Fayerweather
2. Sales Forecasting - Rebecca Booth
3. Attract What You Desire - Pat Altvater
4. Part 2: Adventures in On-Line Communities – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. 1% Per Month
============================================================
Building a lean culture in a small business can be as entertaining as playing Whac-a-Mole®. Impact on the business may be fast and dramatic but just like the arcade game, eventually new problems show up and old solutions get forgotten. The internal challenge for change is to create a culture that strives to apply improvement – even if change is small and incremental. In society, we view culture as the systems that give lasting definition to a group, tribe or family. If your business tribe is embracing change, you have begun a never-ending journey that can best be sustained by small improvements. Targeting 1% change a month means those moles won’t have a chance to rear their furry heads in your business.
Copyright 2008 Linda Fayerweather
Planning IS Change
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Sales Forecasting
============================================================
There are no tried and true methods for predicting how much you will sell of a new product. Development costs are easy to measure, but the gap between known costs and unknown revenue makes deciding how much to invest in a new or improved product/service is difficult. Here is a step-by-step system for minimizing your risks, thanks to Doug Hall, Business Week Small Business (Feb/Mar 08):
1. Share your idea with 50 potential customers – this can easily be done via email at a trade show or simply by calling them.
2. Ask them on a scale of 0-10 how likely would they purchase this product/service?
3. And on a scale of 0-10, how new and different do they believe the concept is.
4. Next, calculate the simple average for each question and add the two numbers.
5. Multiply the answer by .007. This result is an estimate of what percentage of your prospects will become buyers.
6. To calculate potential sales, multiply this percentage by the number of prospects to whom your company will make at least three sales contacts, and then multiply by the amount an average customer would purchase in a year.
Happy calculating!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Attract What You Desire ============================================================
In the Fourth Principle, Wayne Dyer says we can attract anything we want when we know and accept that it already exists in the consciousness of our mind (through our visualizations). This principle reminds us that there is intelligence in the universe that is creative and responsive to suggestions from us. We are part of this through our thoughts which are creative; what we think about, we become.
To manifest what you want:
• Use visualization on a daily basis. Picture what you want without knowing HOW it will happen. Then remain in faith and trust.
• Stay consistent with your visualization; don’t keep changing your mind. Picture yourself experiencing what you want to manifest as if it was already happening.
• Stay alert for clues and act accordingly.
• Act as if what you want is already in your life. If you want health, act in a new healthy way. If you want wealth, start thinking abundantly and acting that way also by giving thanks for everything that has manifested in your life.
If you find your conditioned way of thinking, which might be pessimistic or negative, crops up, eradicate those thoughts immediately and return to your new beliefs. When you follow these suggestions, you’ll notice a shift in your life and you’ll begin attracting everything you desire.
Pat Altvater
Chief Wizard of WOW!
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
Author, Journey to WOW – Ignite the Power Within
===========================================================
4. Adventures in On-Line Communities – Part 2
===========================================================
I recently took on the on-line business community for a second time. Notifications, announcements and invitations ensued. It wasn’t overwhelming this time; though it felt a bit transactional for a referral marketer like me. Part of increasing your “ranking” in an on-line network has to do with increasing the number of people you are “connected” to. Many of the requests to connect made no sense and the information we’d shared on our profiles didn’t indicate that we had anything in common.
And then…I received a notification and message from a leader in the community, the Chairman of Ecademy Morocco. If anyone is trustworthy it should be him! Right? Right! So I replied and visited his profile. I found that many of our beliefs and practices are in alignment:
1. He is a professional coach. Me too!
2. He is a speaker and a trainer in his industry. Likewise!
3. He offers networking workshops. So do I!
4. His business requires extensive travel! Mine too!
5. He is a leader in his industry. So am I!
There was one comment in his message that sealed the deal. He generously wrote - “I am sure there are plenty of things you can do…that I can’t…that I can…learn from you”! As we learn more about each other and our businesses, he will come to know that my day everyday is committed to helping people create referrals for life through developing RECIPROCAL RELATIONSHIPS. That’s exactly what he’d just described!!! Connecting made sense for both of us. So we did!
Lesson Learned: When it comes to establishing on line (and offline) relationships, you’re in control. It’s a matter of identifying criteria for connecting that makes sense for you!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
===========================================================
5. To Do This Week
===========================================================
Visit a past customer this week – or just invite them to lunch.
Monday, July 28, 2008
Monday, July 21, 2008
Slugs - TV - Worthiness - Knowledge
============================================================
Monday Morning Motivators – July 21, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“It's not your salary that makes you rich; it's your spending habits.”
--Charles A. Jaffe
============================================================
Table of Contents
============================================================
1. Business with the Slugs - Linda Fayerweather
2. Interesting Facts About TV watchers - Rebecca Booth
3. Honoring Your Worthiness to Receive - Pat Altvater
4. Knowledge On Fire!– Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Business with the Slugs
============================================================
Ever sat and watched a slug at work? They are slow, methodical, often work under the cover of darkness, and are despised by gardeners. Another fact about slugs is that they like beer! Flat saucers of beer will attract slugs and keep them off the prized hosta. Being that I love to garden, I see many analogies to gardening and business. Currently, the media's constant assault on the economy is in my mind a big slug. There are days I just want to go to a "slug pub" and drowned the drone of the doom and gloom prognosticators. Yes, we may be in a recession, but being proactive is always the better path.
Outwit slow slugs with a positive approach:
1. Focus on necessities your customers may need from your business;
2. Re-read Guerilla Marketing for low cost marketing tips;
3. Review your staffing - outsourcing and part-time are options;
4. Run a tight budget - OR - Get a budget - planned spending is key to thriving in tough times.
When the news gets grim, grab this list and make some notes about your business. Don't let the media slugs drag you off to the "slug pub".
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Interesting Facts About TV watchers.
============================================================
I hate to admit this, but I was one of those kids who would rather stay inside and watch TV than go outdoors to play. Smitten early on, I’ve been intrigued by what’s on TV and who’s using TV to sell their products. Advertisers want to know one thing when they are buying airtime: what is their target market watching. Better yet, which shows draw the richer viewers? Rating companies like Nielsen not only tracks who’s watching what but how much they make. Here is a list of the entertainment shows that did the best with upscale viewers during the 2007-08 season, based on median income:
1. The Office (NBC) $78,000
2. Lost (ABC) $73,000
3. Scrubs (NBC); Heroes (NBC); 30 Rock (NBC); Grey’s Anatomy (ABC); Desperate Housewives (ABC) $68,000 and Lipstick Jungle (NBC) $68,000
9. Hell’s Kitchen (Fox); Chuck (NBC); American Idol (Fox); Terminator: The Sarah Conner Chronicles (Fox); The Biggest Loser (NBC); My Name is Earl (NBC); House, (Fox); Saturday Night Live (NBC); Big Shots (ABC); The Apprentice (NBC) ; Cashmere Mafia (ABC) and The Big Bang Theory, $63,000.
It’s interesting to note the vast difference in each shows demeanor. We’ve got shows about geeks, shows about office antics and mysteries that involve lives lost. This just goes to show that American viewers have vastly different tastes in what they seek for entertainment. Remember that, next time you’re trying to connect with your prospects.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Honoring Your Worthiness to Receive
============================================================
The fifth principle reminds us that we are worthy of abundance. If our thoughts are based on an image of unworthiness for any reason at all, we will manifest what those thoughts impart to the universal mind. “As a man thinks, so is he” is a basic truth of how the universe works.
If you are feeling unworthy or undeserving, here are some things to consider shifting that belief:
1. Accept yourself without complaint. Accept everything about yourself…your hair, body shape, negative behaviors, everything! Just say “I am what I am and I accept it.”
2. Take full responsibility for your life. Never cast blame on others for what you perceive to be missing in your life. Just be responsible without complaining.
3. Do not accept guilt in your life. Forgive yourself, express genuine regret and learn from the past.
4. Stay in alignment. Your beliefs, thoughts, emotions and actions must be in alignment. You must be honest about your own thoughts and act congruently.
5. Practice kindness towards yourself and others. Give up your need to be right and win in favor of being kind. You will create a peaceful life that way.
Every day practice feeling deserving and worthy of all the things you’d like to attract to your life. You are worthy, we are all worthy.
Copyright 2008 Pat Altvater
Certified Law of Attraction Practitioner
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
Author, Journey to WOW – Ignite the Power Within
===========================================================
4. There’s Nothing More Powerful Than Knowledge On Fire!
===========================================================
I remember when there were only three TV stations (four if you put tin foil on the rabbit ears and switched from VHF to UHF) offering cartoons, soap operas and the news. Families used to sit and listen together as Paul Harvey shared “the rest of the story” on radio waves. You received both the morning and evening edition of the newspaper from young boys on bicycles. Mothers were often the greatest sources of information and some of the best networked people on the planet. They could send a message from front porch to front porch and have you home in time for dinner. Information was directed and delivered to us at a much slower pace and was “shut off” at some point each evening. Those were the days!
If you wanted or needed information you had to be very proactive about it. You could crack open your families’ outdated set of encyclopedias or visit your personal, public or business library for references. Current events were usually clipped out of newspapers and magazines. Microfiche was considered hi-tech. Gone are those days.
Presently we are being inundated with information nearly every moment of every day. Televisions funnel infomercials to us on several hundred channels at one time. Split screen features allow us to watch two programs at a time! Talk radio shows seem to be overtaking continuous music time slots. Electronic billboards flash multiple messages to us as we drive down roads and highways. Even coffee mugs and ink pens, adorned with logos and slogans, have a job to do these days.
Computer technology now ensures that you know what you need to know before you need to know it. You don’t have to surf the net. Pop ups come to you. You can get up-to-the-second news on-line. And these days a phone isn’t just a phone; they are all-in-one smart machines that promise tv, radio, internet, phone, text and GPS capabilities that fit in the palm of your hand.
I find it amazing that with all of these instant resources more people aren’t becoming multi billionaires and leading their industries. There is absolutely no excuse for not succeeding in life and in business with the information we have immediately available to us 24 hours a day, 7 days a week. You know what the problem is? It’s simply too much!
I read an article several weeks ago that reminded me of how important it is to apply the most fundamental and essential information that we already have. We go to workshops, watch DVD’s, listen to CD’s, download podcasts, read and take in-depth notes from mountains of books and then we put the list of things we were inspired to do in a file and place the books back on the shelf. All of that valuable data, along with all of our good intentions to actually do something, gets filed away and re-shelved.
One of my mentors, Dr. Ivan Misner, wrote the article that inspired me to go back to some very powerful information and ideas that were literally gathering dust. He says, “Ignorance on fire is better than knowledge on ice but there’s nothing more powerful than KNOWLEDGE ON FIRE!”
What book, article, workshop, CD, DVD or podcast can you dust off to set your knowledge on FIRE?!?
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
===========================================================
5. To Do This Week
===========================================================
Relax and enjoy the mid year!
Monday Morning Motivators – July 21, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“It's not your salary that makes you rich; it's your spending habits.”
--Charles A. Jaffe
============================================================
Table of Contents
============================================================
1. Business with the Slugs - Linda Fayerweather
2. Interesting Facts About TV watchers - Rebecca Booth
3. Honoring Your Worthiness to Receive - Pat Altvater
4. Knowledge On Fire!– Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Business with the Slugs
============================================================
Ever sat and watched a slug at work? They are slow, methodical, often work under the cover of darkness, and are despised by gardeners. Another fact about slugs is that they like beer! Flat saucers of beer will attract slugs and keep them off the prized hosta. Being that I love to garden, I see many analogies to gardening and business. Currently, the media's constant assault on the economy is in my mind a big slug. There are days I just want to go to a "slug pub" and drowned the drone of the doom and gloom prognosticators. Yes, we may be in a recession, but being proactive is always the better path.
Outwit slow slugs with a positive approach:
1. Focus on necessities your customers may need from your business;
2. Re-read Guerilla Marketing for low cost marketing tips;
3. Review your staffing - outsourcing and part-time are options;
4. Run a tight budget - OR - Get a budget - planned spending is key to thriving in tough times.
When the news gets grim, grab this list and make some notes about your business. Don't let the media slugs drag you off to the "slug pub".
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Interesting Facts About TV watchers.
============================================================
I hate to admit this, but I was one of those kids who would rather stay inside and watch TV than go outdoors to play. Smitten early on, I’ve been intrigued by what’s on TV and who’s using TV to sell their products. Advertisers want to know one thing when they are buying airtime: what is their target market watching. Better yet, which shows draw the richer viewers? Rating companies like Nielsen not only tracks who’s watching what but how much they make. Here is a list of the entertainment shows that did the best with upscale viewers during the 2007-08 season, based on median income:
1. The Office (NBC) $78,000
2. Lost (ABC) $73,000
3. Scrubs (NBC); Heroes (NBC); 30 Rock (NBC); Grey’s Anatomy (ABC); Desperate Housewives (ABC) $68,000 and Lipstick Jungle (NBC) $68,000
9. Hell’s Kitchen (Fox); Chuck (NBC); American Idol (Fox); Terminator: The Sarah Conner Chronicles (Fox); The Biggest Loser (NBC); My Name is Earl (NBC); House, (Fox); Saturday Night Live (NBC); Big Shots (ABC); The Apprentice (NBC) ; Cashmere Mafia (ABC) and The Big Bang Theory, $63,000.
It’s interesting to note the vast difference in each shows demeanor. We’ve got shows about geeks, shows about office antics and mysteries that involve lives lost. This just goes to show that American viewers have vastly different tastes in what they seek for entertainment. Remember that, next time you’re trying to connect with your prospects.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Honoring Your Worthiness to Receive
============================================================
The fifth principle reminds us that we are worthy of abundance. If our thoughts are based on an image of unworthiness for any reason at all, we will manifest what those thoughts impart to the universal mind. “As a man thinks, so is he” is a basic truth of how the universe works.
If you are feeling unworthy or undeserving, here are some things to consider shifting that belief:
1. Accept yourself without complaint. Accept everything about yourself…your hair, body shape, negative behaviors, everything! Just say “I am what I am and I accept it.”
2. Take full responsibility for your life. Never cast blame on others for what you perceive to be missing in your life. Just be responsible without complaining.
3. Do not accept guilt in your life. Forgive yourself, express genuine regret and learn from the past.
4. Stay in alignment. Your beliefs, thoughts, emotions and actions must be in alignment. You must be honest about your own thoughts and act congruently.
5. Practice kindness towards yourself and others. Give up your need to be right and win in favor of being kind. You will create a peaceful life that way.
Every day practice feeling deserving and worthy of all the things you’d like to attract to your life. You are worthy, we are all worthy.
Copyright 2008 Pat Altvater
Certified Law of Attraction Practitioner
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
Author, Journey to WOW – Ignite the Power Within
===========================================================
4. There’s Nothing More Powerful Than Knowledge On Fire!
===========================================================
I remember when there were only three TV stations (four if you put tin foil on the rabbit ears and switched from VHF to UHF) offering cartoons, soap operas and the news. Families used to sit and listen together as Paul Harvey shared “the rest of the story” on radio waves. You received both the morning and evening edition of the newspaper from young boys on bicycles. Mothers were often the greatest sources of information and some of the best networked people on the planet. They could send a message from front porch to front porch and have you home in time for dinner. Information was directed and delivered to us at a much slower pace and was “shut off” at some point each evening. Those were the days!
If you wanted or needed information you had to be very proactive about it. You could crack open your families’ outdated set of encyclopedias or visit your personal, public or business library for references. Current events were usually clipped out of newspapers and magazines. Microfiche was considered hi-tech. Gone are those days.
Presently we are being inundated with information nearly every moment of every day. Televisions funnel infomercials to us on several hundred channels at one time. Split screen features allow us to watch two programs at a time! Talk radio shows seem to be overtaking continuous music time slots. Electronic billboards flash multiple messages to us as we drive down roads and highways. Even coffee mugs and ink pens, adorned with logos and slogans, have a job to do these days.
Computer technology now ensures that you know what you need to know before you need to know it. You don’t have to surf the net. Pop ups come to you. You can get up-to-the-second news on-line. And these days a phone isn’t just a phone; they are all-in-one smart machines that promise tv, radio, internet, phone, text and GPS capabilities that fit in the palm of your hand.
I find it amazing that with all of these instant resources more people aren’t becoming multi billionaires and leading their industries. There is absolutely no excuse for not succeeding in life and in business with the information we have immediately available to us 24 hours a day, 7 days a week. You know what the problem is? It’s simply too much!
I read an article several weeks ago that reminded me of how important it is to apply the most fundamental and essential information that we already have. We go to workshops, watch DVD’s, listen to CD’s, download podcasts, read and take in-depth notes from mountains of books and then we put the list of things we were inspired to do in a file and place the books back on the shelf. All of that valuable data, along with all of our good intentions to actually do something, gets filed away and re-shelved.
One of my mentors, Dr. Ivan Misner, wrote the article that inspired me to go back to some very powerful information and ideas that were literally gathering dust. He says, “Ignorance on fire is better than knowledge on ice but there’s nothing more powerful than KNOWLEDGE ON FIRE!”
What book, article, workshop, CD, DVD or podcast can you dust off to set your knowledge on FIRE?!?
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
===========================================================
5. To Do This Week
===========================================================
Relax and enjoy the mid year!
Monday, July 14, 2008
1% - Forecasting - Your Desire - Communities
============================================================
Monday Morning Motivators – July 14, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Pain is temporary, Failure lasts forever.”
-- Lance Armstrong
============================================================
Table of Contents
============================================================
1. 1% Per Month - Linda Fayerweather
2. Sales Forecasting - Rebecca Booth
3. Attract What You Desire - Pat Altvater
4. Part 2: Adventures in On-Line Communities – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. 1% Per Month
============================================================
Building a lean culture in a small business can be as entertaining as playing Whac-a-Mole®. Impact on the business may be fast and dramatic but just like the arcade game, eventually new problems show up and old solutions get forgotten. The internal challenge for change is to create a culture that strives to apply improvement – even if change is small and incremental.
In society, we view culture as the systems that give lasting definition to a group, tribe or family. If your business tribe is embracing change, you have begun a never-ending journey that can best be sustained by small improvements. Targeting 1% change a month means those moles won’t have a chance to rear their furry heads in your business.
Copyright 2008 Linda Fayerweather
Planning IS Change
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Sales Forecasting
============================================================
There are no tried and true methods for predicting how much you will sell of a new product. Development costs are easy to measure, but the gap between known costs and unknown revenue makes deciding how much to invest in a new or improved product/service is difficult. Here is a step-by-step system for minimizing your risks, thanks to Doug Hall, Business Week Small Business (Feb/Mar 08):
1. Share your idea with 50 potential customers – this can easily be done via email at a trade show or simply by calling them.
2. Ask them on a scale of 0-10 how likely would they purchase this product/service?
3. And on a scale of 0-10, how new and different do they believe the concept is.
4. Next, calculate the simple average for each question and add the two numbers.
5. Multiply the answer by .007. This result is an estimate of what percentage of your prospects will become buyers.
6. To calculate potential sales, multiply this percentage by the number of prospects to whom your company will make at least three sales contacts, and then multiply by the amount an average customer would purchase in a year.
Happy calculating!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Attract What You Desire
============================================================
In the Fourth Principle, Wayne Dyer says we can attract anything we want when we know and accept that it already exists in the consciousness of our mind (through our visualizations). This principle reminds us that there is intelligence in the universe that is creative and responsive to suggestions from us. We are part of this through our thoughts which are creative; what we think about, we become.
To manifest what you want:
• Use visualization on a daily basis. Picture what you want without knowing HOW it will happen. Then remain in faith and trust.
• Stay consistent with your visualization; don’t keep changing your mind. Picture yourself experiencing what you want to manifest as if it was already happening.
• Stay alert for clues and act accordingly.
• Act as if what you want is already in your life. If you want health, act in a new healthy way. If you want wealth, start thinking abundantly and acting that way also by giving thanks for everything that has manifested in your life.
If you find your conditioned way of thinking, which might be pessimistic or negative, crops up, eradicate those thoughts immediately and return to your new beliefs. When you follow these suggestions, you’ll notice a shift in your life and you’ll begin attracting everything you desire.
Pat Altvater
Chief Wizard of WOW!
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
Author, Journey to WOW – Ignite the Power Within
===========================================================
4. Adventures in On-Line Communities – Part 2
===========================================================
I recently took on the on-line business community for a second time. Notifications, announcements and invitations ensued. It wasn’t overwhelming this time; though it felt a bit transactional for a referral marketer like me. Part of increasing your “ranking” in an on-line network has to do with increasing the number of people you are “connected” to. Many of the requests to connect made no sense and the information we’d shared on our profiles didn’t indicate that we had anything in common.
And then…I received a notification and message from a leader in the community, the Chairman of Ecademy Morocco. If anyone is trustworthy it should be him! Right? Right! So I replied and visited his profile. I found that many of our beliefs and practices are in alignment:
1. He is a professional coach. Me too!
2. He is a speaker and a trainer in his industry. Likewise!
3. He offers networking workshops. So do I!
4. His business requires extensive travel! Mine too!
5. He is a leader in his industry. So am I!
There was one comment in his message that sealed the deal. He generously wrote - “I am sure there are plenty of things you can do…that I can’t…that I can…learn from you”! As we learn more about each other and our businesses, he will come to know that my day everyday is committed to helping people create referrals for life through developing RECIPROCAL RELATIONSHIPS. That’s exactly what he’d just described!!! Connecting made sense for both of us. So we did!
Lesson Learned: When it comes to establishing on line (and offline) relationships, you’re in control. It’s a matter of identifying criteria for connecting that makes sense for you!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
===========================================================
5. To Do This Week
===========================================================
Visit a past customer this week – or just invite them to lunch.
Monday Morning Motivators – July 14, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Pain is temporary, Failure lasts forever.”
-- Lance Armstrong
============================================================
Table of Contents
============================================================
1. 1% Per Month - Linda Fayerweather
2. Sales Forecasting - Rebecca Booth
3. Attract What You Desire - Pat Altvater
4. Part 2: Adventures in On-Line Communities – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. 1% Per Month
============================================================
Building a lean culture in a small business can be as entertaining as playing Whac-a-Mole®. Impact on the business may be fast and dramatic but just like the arcade game, eventually new problems show up and old solutions get forgotten. The internal challenge for change is to create a culture that strives to apply improvement – even if change is small and incremental.
In society, we view culture as the systems that give lasting definition to a group, tribe or family. If your business tribe is embracing change, you have begun a never-ending journey that can best be sustained by small improvements. Targeting 1% change a month means those moles won’t have a chance to rear their furry heads in your business.
Copyright 2008 Linda Fayerweather
Planning IS Change
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Sales Forecasting
============================================================
There are no tried and true methods for predicting how much you will sell of a new product. Development costs are easy to measure, but the gap between known costs and unknown revenue makes deciding how much to invest in a new or improved product/service is difficult. Here is a step-by-step system for minimizing your risks, thanks to Doug Hall, Business Week Small Business (Feb/Mar 08):
1. Share your idea with 50 potential customers – this can easily be done via email at a trade show or simply by calling them.
2. Ask them on a scale of 0-10 how likely would they purchase this product/service?
3. And on a scale of 0-10, how new and different do they believe the concept is.
4. Next, calculate the simple average for each question and add the two numbers.
5. Multiply the answer by .007. This result is an estimate of what percentage of your prospects will become buyers.
6. To calculate potential sales, multiply this percentage by the number of prospects to whom your company will make at least three sales contacts, and then multiply by the amount an average customer would purchase in a year.
Happy calculating!
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. Attract What You Desire
============================================================
In the Fourth Principle, Wayne Dyer says we can attract anything we want when we know and accept that it already exists in the consciousness of our mind (through our visualizations). This principle reminds us that there is intelligence in the universe that is creative and responsive to suggestions from us. We are part of this through our thoughts which are creative; what we think about, we become.
To manifest what you want:
• Use visualization on a daily basis. Picture what you want without knowing HOW it will happen. Then remain in faith and trust.
• Stay consistent with your visualization; don’t keep changing your mind. Picture yourself experiencing what you want to manifest as if it was already happening.
• Stay alert for clues and act accordingly.
• Act as if what you want is already in your life. If you want health, act in a new healthy way. If you want wealth, start thinking abundantly and acting that way also by giving thanks for everything that has manifested in your life.
If you find your conditioned way of thinking, which might be pessimistic or negative, crops up, eradicate those thoughts immediately and return to your new beliefs. When you follow these suggestions, you’ll notice a shift in your life and you’ll begin attracting everything you desire.
Pat Altvater
Chief Wizard of WOW!
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
Author, Journey to WOW – Ignite the Power Within
===========================================================
4. Adventures in On-Line Communities – Part 2
===========================================================
I recently took on the on-line business community for a second time. Notifications, announcements and invitations ensued. It wasn’t overwhelming this time; though it felt a bit transactional for a referral marketer like me. Part of increasing your “ranking” in an on-line network has to do with increasing the number of people you are “connected” to. Many of the requests to connect made no sense and the information we’d shared on our profiles didn’t indicate that we had anything in common.
And then…I received a notification and message from a leader in the community, the Chairman of Ecademy Morocco. If anyone is trustworthy it should be him! Right? Right! So I replied and visited his profile. I found that many of our beliefs and practices are in alignment:
1. He is a professional coach. Me too!
2. He is a speaker and a trainer in his industry. Likewise!
3. He offers networking workshops. So do I!
4. His business requires extensive travel! Mine too!
5. He is a leader in his industry. So am I!
There was one comment in his message that sealed the deal. He generously wrote - “I am sure there are plenty of things you can do…that I can’t…that I can…learn from you”! As we learn more about each other and our businesses, he will come to know that my day everyday is committed to helping people create referrals for life through developing RECIPROCAL RELATIONSHIPS. That’s exactly what he’d just described!!! Connecting made sense for both of us. So we did!
Lesson Learned: When it comes to establishing on line (and offline) relationships, you’re in control. It’s a matter of identifying criteria for connecting that makes sense for you!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
===========================================================
5. To Do This Week
===========================================================
Visit a past customer this week – or just invite them to lunch.
Monday, July 07, 2008
Paddle - Factoids - Environorganism - Online Communities
============================================================
Monday Morning Motivators – July 7, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Mind the rudder or meet the rock.”
-- Captain Fatty Goodlander
============================================================
Table of Contents
============================================================
1. Where’s Your Paddle? - Linda Fayerweather
2. Interesting factoids about Baby Boomers - Rebecca Booth
3. You are an Environorganism - Pat Altvater
4. Part 1: Adventures in On-Line Communities – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Where’s Your Paddle?
============================================================
summer here in the Midwest, so imagine yourself floating down a lazy river in your canoe. You might get snagged by a rock or tree branch or you could just float from side to side and eventually you will get somewhere. When businesses are looking for customers, they often take a similar cruise. They float around in the market place offering products or services not really paying attention to what the customer wants. The eddies, snags, rocks and other canoeists are always part of the business landscape; dealing with them is the difference between surviving and thriving.
When lean businesses look for customers, they usually make sure that the customer wants, needs, demands what they are selling. This is a pull system where we as customers are better able to get what we want. Technology has helped us all “mind the rudder” so that we have more knowledge of where the rocks are in our business or the economy. We can’t control the rocks, but with a paddle (think of a plan) we can navigate to the place were more customers want what we provide so well!
Copyright 2008 Linda Fayerweather
Planning IS Change
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Interesting factoids about Baby Boomers
============================================================
In a recent edition of the AARP Bulletin, AARP cited that there are 218 million Americans online. For now, kids make up the majority of users, but baby boomers are closing in on the digital divide. So, who’s doing what online? Here’s what AARP has found:
Research All Adults 50-64 65+
Hobbies 83% 77% 62%
Don’t Like to
Share Personal
Information 75% 79% 82%
Buy Products 66% 23% 6%
Visit Video-
Sharing Sites 48% 30% 16%
Use Broadband
At Home 47% 40% 15%
If baby boomers are your target market, keep in mind what these facts are telling you. The AARP article also wants you to keep in mind that while older users are frequenting social networking sites, they are really not interested in the Facebook and MySpace-type sites, instead they’re looking to social networking sites to help them improve themselves or help them to understand the emotional/physical toll of a disease.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. You are an Environorganism ============================================================
The Third Principle: You Are Not an Organism in an Environment:
You are an Environorganism. According to Dyer, we can not separate ourselves from our environment while we are in our physical body. Current scientific research supports Dyer’s theory that we are energy, just like everything in our environment. So we are not separate from the external world we see.
Our ego tries to convince us that we are separate, but Dyer says that whatever appears to be lacking in our lives is really due to our having been misinformed when we were taught that what seems to be missing can be found outside us. He indicates that we are all simultaneously our own being and all that is outside of us as well. That’s a hard concept to grasp.
To develop understanding of the oneness of all, you can:
1. Make a conscious effort to imagine yourself as part of all you see.
2. Become aware of how your judgments of others keeps you from connecting to them. Use the phrase “I am that, I am” instead of judgmental thoughts.
3. Spend time alone in silence and meditation.
4. Concentrate and observe the life force (called chi or prana) within yourself and others.
5. Trust in the wisdom of your feelings.
Pat Altvater
Chief Wizard of WOW
www.transformationsinstitute.com
Author, Journey to WOW – Ignite the Power Within
===========================================================
4. Adventures in On-Line Communities – Part 1
===========================================================
Technology is amazing, and frustrating, and unpredictable and ever evolving. For all those reasons I realized how important it had become for me to explore and engage the on-line business community as a way to compliment my current marketing efforts. I could either catch up with the times or get left behind. While I’m a great team player, I’m not much of a follower so off I went to delve into my own uncharted territories.
About a year ago, I asked the experts in my industry which communities they recommended and then proceeded to set up my profile on the top three. Talk about sharing information on the fly!!! I immediately began receiving notifications that my profile had been viewed. Many times it was followed by an announcement that someone had left a message for me. Then I really got tested when I received an overwhelming number of opportunities to “connect” NOW.
Please understand that I am clueless regarding on-line etiquette. Do I connect? It would be rude not to – right? I consider myself to be incredibly decisive. Not so much when it comes to establishing new relationships in the virtual realm. What I did know was that the worst thing anyone could do in any of their marketing efforts was send a message and then disappear. Because I was completely paralyzed I chose to disengage until I learned a lot more about this incredibly powerful population.
My research regarding on-line communities taught me that profiles, bios, messages, testimonials and blogs were continually being composed and updated. It became obvious to me that leaders in the on-line arena did a lot of writing. I never considered writing to be a natural talent for me so I was very fortunate to become a writer mentee of Dr. Ivan Misner, a bestselling author and world’s leading expert in referral marketing.
He encouraged me to develop my skills by writing business networking articles on a regular basis. That led to getting published weekly on various e-zines with the occasional article getting picked up by second parties. Some have even made their way to print. Now we’ve graduated to blogging. Next step . . . best selling contributing author!
I share this because I initially viewed writing as a vehicle to establish my on-line presence. It served that purpose and inspired a new passion. Writing brought me full circle. Thanks to those efforts, one year later, I have an on-line presence and it’s up to me to control it through writing.
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
===========================================================
5. To Do This Week
===========================================================
Half the year is over – review your business plan.
Monday Morning Motivators – July 7, 2008
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“Mind the rudder or meet the rock.”
-- Captain Fatty Goodlander
============================================================
Table of Contents
============================================================
1. Where’s Your Paddle? - Linda Fayerweather
2. Interesting factoids about Baby Boomers - Rebecca Booth
3. You are an Environorganism - Pat Altvater
4. Part 1: Adventures in On-Line Communities – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Where’s Your Paddle?
============================================================
summer here in the Midwest, so imagine yourself floating down a lazy river in your canoe. You might get snagged by a rock or tree branch or you could just float from side to side and eventually you will get somewhere. When businesses are looking for customers, they often take a similar cruise. They float around in the market place offering products or services not really paying attention to what the customer wants. The eddies, snags, rocks and other canoeists are always part of the business landscape; dealing with them is the difference between surviving and thriving.
When lean businesses look for customers, they usually make sure that the customer wants, needs, demands what they are selling. This is a pull system where we as customers are better able to get what we want. Technology has helped us all “mind the rudder” so that we have more knowledge of where the rocks are in our business or the economy. We can’t control the rocks, but with a paddle (think of a plan) we can navigate to the place were more customers want what we provide so well!
Copyright 2008 Linda Fayerweather
Planning IS Change
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Interesting factoids about Baby Boomers
============================================================
In a recent edition of the AARP Bulletin, AARP cited that there are 218 million Americans online. For now, kids make up the majority of users, but baby boomers are closing in on the digital divide. So, who’s doing what online? Here’s what AARP has found:
Research All Adults 50-64 65+
Hobbies 83% 77% 62%
Don’t Like to
Share Personal
Information 75% 79% 82%
Buy Products 66% 23% 6%
Visit Video-
Sharing Sites 48% 30% 16%
Use Broadband
At Home 47% 40% 15%
If baby boomers are your target market, keep in mind what these facts are telling you. The AARP article also wants you to keep in mind that while older users are frequenting social networking sites, they are really not interested in the Facebook and MySpace-type sites, instead they’re looking to social networking sites to help them improve themselves or help them to understand the emotional/physical toll of a disease.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
===========================================================
3. You are an Environorganism ============================================================
The Third Principle: You Are Not an Organism in an Environment:
You are an Environorganism. According to Dyer, we can not separate ourselves from our environment while we are in our physical body. Current scientific research supports Dyer’s theory that we are energy, just like everything in our environment. So we are not separate from the external world we see.
Our ego tries to convince us that we are separate, but Dyer says that whatever appears to be lacking in our lives is really due to our having been misinformed when we were taught that what seems to be missing can be found outside us. He indicates that we are all simultaneously our own being and all that is outside of us as well. That’s a hard concept to grasp.
To develop understanding of the oneness of all, you can:
1. Make a conscious effort to imagine yourself as part of all you see.
2. Become aware of how your judgments of others keeps you from connecting to them. Use the phrase “I am that, I am” instead of judgmental thoughts.
3. Spend time alone in silence and meditation.
4. Concentrate and observe the life force (called chi or prana) within yourself and others.
5. Trust in the wisdom of your feelings.
Pat Altvater
Chief Wizard of WOW
www.transformationsinstitute.com
Author, Journey to WOW – Ignite the Power Within
===========================================================
4. Adventures in On-Line Communities – Part 1
===========================================================
Technology is amazing, and frustrating, and unpredictable and ever evolving. For all those reasons I realized how important it had become for me to explore and engage the on-line business community as a way to compliment my current marketing efforts. I could either catch up with the times or get left behind. While I’m a great team player, I’m not much of a follower so off I went to delve into my own uncharted territories.
About a year ago, I asked the experts in my industry which communities they recommended and then proceeded to set up my profile on the top three. Talk about sharing information on the fly!!! I immediately began receiving notifications that my profile had been viewed. Many times it was followed by an announcement that someone had left a message for me. Then I really got tested when I received an overwhelming number of opportunities to “connect” NOW.
Please understand that I am clueless regarding on-line etiquette. Do I connect? It would be rude not to – right? I consider myself to be incredibly decisive. Not so much when it comes to establishing new relationships in the virtual realm. What I did know was that the worst thing anyone could do in any of their marketing efforts was send a message and then disappear. Because I was completely paralyzed I chose to disengage until I learned a lot more about this incredibly powerful population.
My research regarding on-line communities taught me that profiles, bios, messages, testimonials and blogs were continually being composed and updated. It became obvious to me that leaders in the on-line arena did a lot of writing. I never considered writing to be a natural talent for me so I was very fortunate to become a writer mentee of Dr. Ivan Misner, a bestselling author and world’s leading expert in referral marketing.
He encouraged me to develop my skills by writing business networking articles on a regular basis. That led to getting published weekly on various e-zines with the occasional article getting picked up by second parties. Some have even made their way to print. Now we’ve graduated to blogging. Next step . . . best selling contributing author!
I share this because I initially viewed writing as a vehicle to establish my on-line presence. It served that purpose and inspired a new passion. Writing brought me full circle. Thanks to those efforts, one year later, I have an on-line presence and it’s up to me to control it through writing.
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
===========================================================
5. To Do This Week
===========================================================
Half the year is over – review your business plan.
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