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Monday Morning Motivators – March 13, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
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"And then I brood about different things and usually I have quite a lead time about anything I write.”
-- Jim Harrison
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Table of Contents
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1. Lean: Reduce Lead Time – Linda Fayerweather
2. Question #2 – Who are Your Customers? – Rebecca Booth
3. Show People What You Can Do – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: Reduce Lead Time
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Reducing lead time – the time needed to complete an activity from start to finish – is an effective way to tackle waste. This is the “sitting around” time for a product or process - waiting for approval, waiting for transportation, waiting for the inventory, waiting, waiting. Sometimes using a team approach can identify not only the lead time problems but also solutions. Reducing lead time will reduce waste which will help lower costs.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
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2. Question #2 – Who are Your Customers and What Do They Want?
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When’s the last time you bought something you didn’t need? “Wants” and “needs” are two completely different things. People don’t necessarily buy what they need, but they’ll most always buy what they want (even if they can’t afford it). Knowing who your customers are, what they want and what motivates them to buy is critical for any marketing plan. Ask these questions in order to get to know your customers better:
• Where does my potential customer typically buy these goods? (internet, retail, home party?)
• Who is the primary buyer? Who else influences the decision?
• What are my clients’ habits? (i.e., How do they get their information – TV, newspaper, magazine?)
• What are the primary motivations for buying? (To look better, avoid pain, get healthy, be popular?)
Copyright 2006 Rebecca Booth
Marketing Diva
BNI OHIO
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4. To Do This Week
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Make sure you have a current power of attorney.
