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Monday Morning Motivators – June 2, 2008
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
--Henry Ford
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Table of Contents
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1. Business Purpose – Linda Fayerweather
2. Testimonials – Part 1 - Rebecca Booth
3. How Are You Tending Your Garden? – Pat Altvater
4. 5 MAGIC WORDS – Paula Frazier
5. To Do This Week
6. Fine Print
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1. Business Purpose
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What is the Purpose of your business? When I ask owners this questions, they often stumble through their mission or vision statement and miss the bigger point – customers. A business won’t survive without them and a business won’t thrive without satisfied ones. The key is developing your business’s satisfaction model that is identifiable for marketing and doable!
Both Whole Foods and Kroger sell food. If organic and sustainable is important, you might choose Whole Foods, but strolling the isles of Kroger you will find organic products, too. Whole Foods is an experience in shopping. The prepared foods and the always available knowledgeable staff do cost! Both stores have loyal customers and some customers shop both.
In the end, to satisfy customers you may have
Low prices,
Tremendous service OR
Top quality.
In fact you can have TWO of these – just not THREE! Make sure your business’s purpose equals the message your marketing is sending.
Copyright 2008 Linda Fayerweather
Do – Doing - Done! It really is that simple
Changing Lanes LLC
www.ChangingLanes.biz
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2. The Power of the Testimonial – Part One: The Overview
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Last week we talked about how important it is for you to know why people buy. In most significant purchases people buy either because they can save money or they’re saving time. One of the very best ways to get this point across in your marketing materials is to use a testimonial from a satisfied customer. Better yet, pair that testimonial with a photo. People are drawn to pictures and are more apt to read the copy by the photo than they are to read the ad or the brochure.
When approaching clients for testimonials make sure:
1) They are respected in their field
2) They are speaking the truth
3) What they say is short and to the point
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
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3. How Are You Tending Your Garden?
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Robin Sharma, author of The Monk Who Sold His Ferrari, makes the analogy between a garden and our minds. He wonders why, if we are appalled at the thought of throwing toxic waste on our beautiful flower gardens, we allow negative thinking to harm our minds!
He says “To live life to the fullest, you must stand guard at the gate of your garden and let only the very best information enter. You truly cannot afford the luxury of a negative thought – not even one.”
How is your garden? Remember you have the power to choose how you react and think about everything that occurs in your life, so tend your garden well, look for the positive in every circumstance and your life will bloom vividly.
Pat Altvater
Certified Law of Attraction Practitioner
Chief Wizard of WOW
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
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4. 5 MAGIC WORDS
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We’ve been wired for convenience in our society – fast track, fast food, instant everything! We attempt to have scheduled and impromptu conversations everyday but they’re more like shallow chit chats. People get so intent on sending their own message when they interact with others that they end up having face to face monologues. There’s no real exchange of ideas or communication.
How many times a day do you have one of these predictable, superficial discussions?
How are you? Fine.
What’s new? Nothing much.
(Insert a little catch up chit chat here or some sort of business exchange)
You know where to find me if you need anything! (They just offered to help you!!!)
Thanks. You too. (You just offered to help them!!!)
Take care. Bye.
At some point in nearly every conversation people offer to help each other! Most of us aren’t prepared to accept help in the moment because we haven’t given enough thought to the kind of help we need AND because we’re truly not listening. Next time, be prepared - “Thanks for offering. It would be great if you would . . .”
1. Display my literature and products
2. Endorse my products and services
3. Nominate me for (specific) award
4. Provide me with referrals
5. Identify prospects that need my products/services
6. Introduce me to prospects
7. Arrange a meeting on my behalf (including other referral sources)
8. Follow up on the referrals you’ve given to me
9. Publish information for me
10. Serve as a sponsor
The key is to pick one that best suits the person that’s offering to help you. Make your request doable not overwhelming as they’ve got their own business to build.
You and your referral partners can help each other accomplish some pretty amazing results when you honor each and every conversation. If you want to increase the chances of someone offering assistance to you sincerely say these 5 magic words to them, “How can I help YOU?”
Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles are published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist!
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5. To Do This Week
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Plan your next day before you leave the office.
