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Monday Morning Motivators – November 27, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The best predictor of future behavior is frequent past behavior.”
--Marcus Buckingham
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Table of Contents
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1. Stop Doing That! – Linda Fayerweather
2. Marketing Monstrosity #8 – Not Systematically Following Leads - Rebecca Booth
3. Be Visible - John Meyer
4. Fine Print
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1. Stop Doing That!
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As the holidays begin to roll over all of us, you may find you are leading a busy but undisciplined life. Creating a “Stop Doing That” list instead of a “To Do List” is one way to get a handle on your time. Start making a list of all the things you aren’t going to do now or in the future. Some things on your list will need someone to do the job while other activities may be able to be quietly released. Not sure what to add to the list? Look for activities that take time, don’t increase customer satisfaction and often answer the question “we’ve always done it this way”. Now, get out there and “stop doing that!”
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Marketing Monstrosity #8 – Not Systematically Following Leads
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You already know that it takes 7-16 “impressions (or drips)” before someone will notice your business. But this doesn’t mean Thisthey’ll have the need to buy. If you look back into your historical archives, you should be able to see how long it takes for you to finalize a sale. (Cahners Publications, one of the nation’s largest publishers of trade magazines knows that 57% of their clients need a year or longer to reach a buying decision about advertising in one of their magazines.) Keeping leads alive need to involve more than an occasional sales letter or sales call. Did you know that 77% of all leads are close-able? Yet the majority of sales people will let them drop because of the lack activity/interest.
Avoid this marketing monstrosity by:
• Creating a systematic approach to lead follow up. Spice up your mailings with crazy and personal cards like a “It’s Eat What You Want Day! Bon Appetit” card versus the standard sales sheet regarding your latest product. Remember people buy from people they know and like. Get people to like you more by getting personal with your communication!
• Don’t become obsessed with generating more leads until you have exhausted the ones you already have.
Copyright 2006 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Be Visible
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If you want to build your business through referrals, join non-competing organizations. Make sure you diversify the types of organizations you belong to that best fit your needs. For an example, join a formal referral passing organization such as BNI, a woman's business group like WEN, and your local chamber. By diversifying your networks, you're maximizing your opportunities.
