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Monday Morning Motivators – March 27, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
“A cynic is a person searching for an honest man, with a stolen lantern.”
-- Edgar A. Shoaff
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Table of Contents
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1. Lean: The 5 S’s – Linda Fayerweather
2. Question #4 – What’s Your Marketing Message? – Rebecca Booth
3. Keep In Touch to Get Referrals – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: The 5 S’s
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The last four weeks we discussed the goals of lean which were improve quality, eliminate waste, reduce lead time, and reduce total cost. We know that goals never happen without plans and the first plan will be to implement the 5 S’s in your office which are:
• Sort – identifying what in your work area is necessary on a daily basis, weekly . . .
• Shine – everything is clean and scheduled for ongoing cleaning
• Set in Order – everything has a place and is in its place
• Standardize – your office partners/staff know where things are and should be.
• Sustain – keeping the office in 5 S order.
Begin this week by examining everything on your desk and sort by use: daily or weekly. If it isn’t used at least every five days, it needs a new location. More to come in April on visually managing your own office.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
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2. Question #4 – What’s Your Marketing Message?
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You only have to remember one thing when you’re developing your marketing message – this message should persuade someone to become a client. It should include:
• An explanation of your target market’s problem;
• Proof that the problem needs to be solved now, without delay;
• The reason why you’re the only person/business that can solve this problem;
• List of benefits received by choosing you;
• Examples/testimonials from those you’ve helped.
Remember people don’t always buy what they need. But they will buy what they want. Figure out what the “emotion” is behind the decision to buy and capitalize on it when you’re drafting your copy.
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Marketing Solutioneers
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3. Keep In Touch to Get Referrals
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Meet people outside of a meeting context whenever you can. Write cards or letters, send articles that might be of interest, call to check in, and let them know about local business mixers.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
BNI OHIO
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4. To Do This Week
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Update your backup procedures. Make sure all critical files are part of the backup routine.
Monday, March 27, 2006
Sunday, March 19, 2006
Lean: Reduce Cost - Niche - Speak Up
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Monday Morning Motivators – March 20, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
“The crucial variable in the process of turning knowledge into value is creativity.”
--John Kao
============================================================
Table of Contents
============================================================
1. Lean: Reduce Total Cost – Linda Fayerweather
2. Question #3 – Can You Capitalize on a Niche? – Rebecca Booth
3. Don’t Pass Up an Opportunity to Speak – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: Reduce Total Cost
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Cutting costs is best described as spending wisely. To be a careful spender means understanding where costs start.
-Variable costs are the costs associated with production – labor and materials are the most common. These costs are applied to each item produced or sold.
-Fixed costs are cost your business will pay whether a sale is made or not – rent, utilities, administrative and advertising are just some of the costs of doing business.
Knowing your average variable cost percentage and holding your fixed costs to a budget will be a great start to getting lean!
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
============================================================
2. Question #3 – Can You Capitalize on a Niche?
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You’ve heard it before and you’ll hear it again – if you are marketing to “everybody” you’re really marketing to nobody. What industry do you know that isn’t jammed with competition? There is none. You’ll have more success if you can specify a niche and dominate it. For instance you could be a “massage therapist that works on workers comp cases” or a “CPA for small retailers.” Think small. Think precise. Think niche. Once you zero in on your niche, evaluate your marketing opportunities then go out and conquer the marketplace. You can do it!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Monday Morning Motivators – March 20, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
“The crucial variable in the process of turning knowledge into value is creativity.”
--John Kao
============================================================
Table of Contents
============================================================
1. Lean: Reduce Total Cost – Linda Fayerweather
2. Question #3 – Can You Capitalize on a Niche? – Rebecca Booth
3. Don’t Pass Up an Opportunity to Speak – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Reduce Total Cost
============================================================
Cutting costs is best described as spending wisely. To be a careful spender means understanding where costs start.
-Variable costs are the costs associated with production – labor and materials are the most common. These costs are applied to each item produced or sold.
-Fixed costs are cost your business will pay whether a sale is made or not – rent, utilities, administrative and advertising are just some of the costs of doing business.
Knowing your average variable cost percentage and holding your fixed costs to a budget will be a great start to getting lean!
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
Changing Lanes
============================================================
2. Question #3 – Can You Capitalize on a Niche?
============================================================
You’ve heard it before and you’ll hear it again – if you are marketing to “everybody” you’re really marketing to nobody. What industry do you know that isn’t jammed with competition? There is none. You’ll have more success if you can specify a niche and dominate it. For instance you could be a “massage therapist that works on workers comp cases” or a “CPA for small retailers.” Think small. Think precise. Think niche. Once you zero in on your niche, evaluate your marketing opportunities then go out and conquer the marketplace. You can do it!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
Sunday, March 12, 2006
Lean: Reduce Lead - Customers - Show Off
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Monday Morning Motivators – March 13, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
"And then I brood about different things and usually I have quite a lead time about anything I write.”
-- Jim Harrison
============================================================
Table of Contents
============================================================
1. Lean: Reduce Lead Time – Linda Fayerweather
2. Question #2 – Who are Your Customers? – Rebecca Booth
3. Show People What You Can Do – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean: Reduce Lead Time
============================================================
Reducing lead time – the time needed to complete an activity from start to finish – is an effective way to tackle waste. This is the “sitting around” time for a product or process - waiting for approval, waiting for transportation, waiting for the inventory, waiting, waiting. Sometimes using a team approach can identify not only the lead time problems but also solutions. Reducing lead time will reduce waste which will help lower costs.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
============================================================
2. Question #2 – Who are Your Customers and What Do They Want?
============================================================
When’s the last time you bought something you didn’t need? “Wants” and “needs” are two completely different things. People don’t necessarily buy what they need, but they’ll most always buy what they want (even if they can’t afford it). Knowing who your customers are, what they want and what motivates them to buy is critical for any marketing plan. Ask these questions in order to get to know your customers better:
• Where does my potential customer typically buy these goods? (internet, retail, home party?)
• Who is the primary buyer? Who else influences the decision?
• What are my clients’ habits? (i.e., How do they get their information – TV, newspaper, magazine?)
• What are the primary motivations for buying? (To look better, avoid pain, get healthy, be popular?)
Copyright 2006 Rebecca Booth
Marketing Diva
BNI OHIO
============================================================
4. To Do This Week
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Make sure you have a current power of attorney.
Monday Morning Motivators – March 13, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at Monday Morning Motivators
"And then I brood about different things and usually I have quite a lead time about anything I write.”
-- Jim Harrison
============================================================
Table of Contents
============================================================
1. Lean: Reduce Lead Time – Linda Fayerweather
2. Question #2 – Who are Your Customers? – Rebecca Booth
3. Show People What You Can Do – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Reduce Lead Time
============================================================
Reducing lead time – the time needed to complete an activity from start to finish – is an effective way to tackle waste. This is the “sitting around” time for a product or process - waiting for approval, waiting for transportation, waiting for the inventory, waiting, waiting. Sometimes using a team approach can identify not only the lead time problems but also solutions. Reducing lead time will reduce waste which will help lower costs.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
============================================================
2. Question #2 – Who are Your Customers and What Do They Want?
============================================================
When’s the last time you bought something you didn’t need? “Wants” and “needs” are two completely different things. People don’t necessarily buy what they need, but they’ll most always buy what they want (even if they can’t afford it). Knowing who your customers are, what they want and what motivates them to buy is critical for any marketing plan. Ask these questions in order to get to know your customers better:
• Where does my potential customer typically buy these goods? (internet, retail, home party?)
• Who is the primary buyer? Who else influences the decision?
• What are my clients’ habits? (i.e., How do they get their information – TV, newspaper, magazine?)
• What are the primary motivations for buying? (To look better, avoid pain, get healthy, be popular?)
Copyright 2006 Rebecca Booth
Marketing Diva
BNI OHIO
============================================================
4. To Do This Week
============================================================
Make sure you have a current power of attorney.
Monday, March 06, 2006
Lean: Waste - What Market - Discounts
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Monday Morning Motivators – March 6, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at http://www.mondaymorningmotivators.com/
"Waste is worse than loss. The time is coming when every person who lays claim to ability will keep the question of waste before him constantly. The scope of thrift is limitless.”
-- Thomas A. Edison
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Table of Contents
============================================================
1. Lean: Eliminating Waste – Linda Fayerweather
2. Question #1 – What Market are You in? – Rebecca Booth
3. For Great Referrals, Work your Way to the Top – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Eliminating Waste
============================================================
Waste silently steals profit; often while everyone is watching. Three pervasive forms of waste are: Overproduction – Waiting – Defects.
Overproduction is simply making or supplying too much stuff. There is a fine line between anticipating customer need and producing before the need is identified.
Waiting or queuing is inactivity in production leading to excess inventory or disappointed customers. Waiting in service businesses often leads to lose of customers.
Defects need no explanation. I don’t want them and neither do you. Defects are not just limited to what you sell but also are hiding like gremlins in internal processes.
Eliminate waste and you will increase profit. It’s really very simple.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Question #1 – What Market are You in and Who’s your Competition?
============================================================
Here’s a novel idea: If you try to sell something that people don’t want, they won’t buy it. A profitable market consists of people who have wants that are unmet. To get a better understanding of your market (and your place in it) ask yourself:
• Are there segments in my market that are underserved?
• Are such segments big enough to sustain an income?
• How much market share do I need to capture to break even?
• What’s the competition like? It is too competitive?
• Where are my competitors weak? How can I capitalize on that weakness?
• Will my market want or value my unique product or service?
Remember greater profits lie in markets that are underserved. Turn your business upside down by thinking creatively about your product/service offerings!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
http://www.marketingsolutioneers.com/
===========================================================
3. Discounts Can Get You Referrals
===========================================================
Offer a special price or service to the members of your networks. If you can get the members to use you, they are much more likely to refer you. You can also empower your network members to refer you by allowing them to give a discount to their referrals – they’ll be a hero and your have a customer.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com/
============================================================
4. To Do This Week
============================================================
Did you get wireless internet? Is it secure? According to the New York Times, only 30% are secure.
Monday Morning Motivators – March 6, 2006
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java
gets you going. Subscribing and Unsubscribing at http://www.mondaymorningmotivators.com/
"Waste is worse than loss. The time is coming when every person who lays claim to ability will keep the question of waste before him constantly. The scope of thrift is limitless.”
-- Thomas A. Edison
============================================================
Table of Contents
============================================================
1. Lean: Eliminating Waste – Linda Fayerweather
2. Question #1 – What Market are You in? – Rebecca Booth
3. For Great Referrals, Work your Way to the Top – John Meyer
4. To Do This Week
5. Fine Print
============================================================
1. Lean: Eliminating Waste
============================================================
Waste silently steals profit; often while everyone is watching. Three pervasive forms of waste are: Overproduction – Waiting – Defects.
Overproduction is simply making or supplying too much stuff. There is a fine line between anticipating customer need and producing before the need is identified.
Waiting or queuing is inactivity in production leading to excess inventory or disappointed customers. Waiting in service businesses often leads to lose of customers.
Defects need no explanation. I don’t want them and neither do you. Defects are not just limited to what you sell but also are hiding like gremlins in internal processes.
Eliminate waste and you will increase profit. It’s really very simple.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Question #1 – What Market are You in and Who’s your Competition?
============================================================
Here’s a novel idea: If you try to sell something that people don’t want, they won’t buy it. A profitable market consists of people who have wants that are unmet. To get a better understanding of your market (and your place in it) ask yourself:
• Are there segments in my market that are underserved?
• Are such segments big enough to sustain an income?
• How much market share do I need to capture to break even?
• What’s the competition like? It is too competitive?
• Where are my competitors weak? How can I capitalize on that weakness?
• Will my market want or value my unique product or service?
Remember greater profits lie in markets that are underserved. Turn your business upside down by thinking creatively about your product/service offerings!
Copyright 2006 Rebecca Booth
Marketing Diva
Imagine That!
http://www.marketingsolutioneers.com/
===========================================================
3. Discounts Can Get You Referrals
===========================================================
Offer a special price or service to the members of your networks. If you can get the members to use you, they are much more likely to refer you. You can also empower your network members to refer you by allowing them to give a discount to their referrals – they’ll be a hero and your have a customer.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com/
============================================================
4. To Do This Week
============================================================
Did you get wireless internet? Is it secure? According to the New York Times, only 30% are secure.
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