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Monday Morning Motivators – December 15, 2008
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“To think that the new economy is over is like somebody in London in 1830 saying the entire industrial revolution is over because some textile manufacturers in Manchester went broke.” -Alvin Toffler
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Table of Contents
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1. Count Down to 2009 #3 - Linda Fayerweather
2. 7-Question Marketing Plan – Question 5 - Rebecca Booth
3. Raise Your Personal Economy - Pat Altvater
4. Reconfirm & Re-ignite - Paula Frazier
5. Workshops in Northwest Ohio
6. Fine Print
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1. Count Down to 2009 – Set the Vision
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Four Mondays from now will be January 5, 2009. To continue on your planning path, we need to put pencil to paper and after last weeks SWOT analysis, you may have identified things that need to happen. Don’t forget:
1. Financial Projections for 2009 – including budgets, sales and profits.
2. Customer Satisfaction – who are they and what do they want
3. Learning and Growth – what does your company need to learn to change with the times
4. Internal Processes to help reach the vision.
Oh, yes, the VISION. Without a vision of the future, your business will flounder!
This week, craft a vision using this fill in the blanks.
By year end of 2009 grow ________ (your company name)
into a successful $__________(insert your projected gross revenue)
____________(list the type of business)
providing __________________ (description of your product or service)
to _______________ (your target market).
Now, take some time to refine this and you are on the well on the way to a great plan for 2009.
Copyright 2008 Linda Fayerweather
Want to make 2009 great? Get a plan! See below for a coupon that will help you get one.
Changing Lanes LLC
www.ChangingLanes.biz
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2. 7-Question Marketing Plan – Question 5
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What Marketing Medium Will You Use?
Once you’ve figured out your niche, it’s time to start assessing how best to communicate with them. Your marketing medium is the outlet you’ll use to deliver your marketing message. TV, radio, magazine, newspaper, direct mail and email marketing are a few of the choices you have to get your point across.
Your job is to choose the medium that delivers your message to the most niche prospects at the lowest possible cost. When you’re thinking about media, be creative, consider: posters, contests, seminars, teleclasses, trade shows, ezines, movie ads, door hangers, agents, media releases, gift certificates, word-of-mouth and window displays.
When putting together your media buy, remember marketing is a yearlong activitiy. Don’t spend all your money on one small flight of advertising. Spread it out in different methods and spread it out throughout the year. One last thing: your business card is a marketing tool too. Is it the best that it can be?
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
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3. Set SMART Goals for 2009
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Now is the perfect time to be thinking about your goals for 2009. Goal setting is an important aspect of the Law of Attraction, even though it wasn’t mentioned at all in the movie “The Secret.”
Here are four important steps to take in order to achieve your goals:
1. Decide on your SMART goals (specific, measurable, “as if now”, realistic and timed)
2. Believe you can achieve them
3. Act on your goals every day
4. Expect to achieve them.
The more action you take, the more belief you build in your ability to achieve your goal. If you are not taking consistent action to achieve your goals, you lose your belief. So be sure to take at least 2 actions a day that will take you closer to your goal.
Remember, you will never be given an idea you are not able to achieve! GO FOR IT in 2009.
Copyright 2008 Pat Altvater
Transformations Institute
http://www.ignitethepowerwithinbook.com
http://www.transformationsinstitute.com
Transforming Bodies and Minds
419-344-6613
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4. Reconfirm & Re-ignite
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This week revisit, reconfirm and re-ignite your passion regarding the most foundational parts of your business.
1. Refamiliarize yourself with your companies’ mission and vision. Are you genuinely enthusiastic about your role? You should be able to sincerely share why you love to do what you do with the prospective clients you’re referred to.
2. Which primary products and services will you acquaint your referral partners with? Remember they have their own businesses to build and other referral partners to support. Keep them focused on your most profitable products, the ones you know the best.
3. Be sure you can describe your target market, the people that are generally interested in buying your goods/services, for your referral partners. If you don’t know who you want to do business with you can’t expect your referral partners to successfully bring you referrals or introduce you to potential new referral sources.
4. Who is your true or perceived competition? You should consider getting into relationship with others in your industry to determine ways to collaborate and support each other in the coming year? While the things you have in common may separate you; your individual areas of expertise can help bring you together.
5. What is most unique about you and your business – your Unique Selling Position or USP? Your USP will enable you and your referral partners to educate others about the differences between you and your competition in a positive way.
Position yourself to execute the fundamentals flawlessly in 2009!!!
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published internationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com.
