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Monday Morning Motivators – July 21, 2008
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Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“It's not your salary that makes you rich; it's your spending habits.”
--Charles A. Jaffe
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Table of Contents
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1. Business with the Slugs - Linda Fayerweather
2. Interesting Facts About TV watchers - Rebecca Booth
3. Honoring Your Worthiness to Receive - Pat Altvater
4. Knowledge On Fire!– Paula Frazier
5. To Do This Week
6. Fine Print
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1. Business with the Slugs
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Ever sat and watched a slug at work? They are slow, methodical, often work under the cover of darkness, and are despised by gardeners. Another fact about slugs is that they like beer! Flat saucers of beer will attract slugs and keep them off the prized hosta. Being that I love to garden, I see many analogies to gardening and business. Currently, the media's constant assault on the economy is in my mind a big slug. There are days I just want to go to a "slug pub" and drowned the drone of the doom and gloom prognosticators. Yes, we may be in a recession, but being proactive is always the better path.
Outwit slow slugs with a positive approach:
1. Focus on necessities your customers may need from your business;
2. Re-read Guerilla Marketing for low cost marketing tips;
3. Review your staffing - outsourcing and part-time are options;
4. Run a tight budget - OR - Get a budget - planned spending is key to thriving in tough times.
When the news gets grim, grab this list and make some notes about your business. Don't let the media slugs drag you off to the "slug pub".
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Interesting Facts About TV watchers.
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I hate to admit this, but I was one of those kids who would rather stay inside and watch TV than go outdoors to play. Smitten early on, I’ve been intrigued by what’s on TV and who’s using TV to sell their products. Advertisers want to know one thing when they are buying airtime: what is their target market watching. Better yet, which shows draw the richer viewers? Rating companies like Nielsen not only tracks who’s watching what but how much they make. Here is a list of the entertainment shows that did the best with upscale viewers during the 2007-08 season, based on median income:
1. The Office (NBC) $78,000
2. Lost (ABC) $73,000
3. Scrubs (NBC); Heroes (NBC); 30 Rock (NBC); Grey’s Anatomy (ABC); Desperate Housewives (ABC) $68,000 and Lipstick Jungle (NBC) $68,000
9. Hell’s Kitchen (Fox); Chuck (NBC); American Idol (Fox); Terminator: The Sarah Conner Chronicles (Fox); The Biggest Loser (NBC); My Name is Earl (NBC); House, (Fox); Saturday Night Live (NBC); Big Shots (ABC); The Apprentice (NBC) ; Cashmere Mafia (ABC) and The Big Bang Theory, $63,000.
It’s interesting to note the vast difference in each shows demeanor. We’ve got shows about geeks, shows about office antics and mysteries that involve lives lost. This just goes to show that American viewers have vastly different tastes in what they seek for entertainment. Remember that, next time you’re trying to connect with your prospects.
Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419-855-3399
www.rebeccaboothmarketinggoddess.com
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3. Honoring Your Worthiness to Receive
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The fifth principle reminds us that we are worthy of abundance. If our thoughts are based on an image of unworthiness for any reason at all, we will manifest what those thoughts impart to the universal mind. “As a man thinks, so is he” is a basic truth of how the universe works.
If you are feeling unworthy or undeserving, here are some things to consider shifting that belief:
1. Accept yourself without complaint. Accept everything about yourself…your hair, body shape, negative behaviors, everything! Just say “I am what I am and I accept it.”
2. Take full responsibility for your life. Never cast blame on others for what you perceive to be missing in your life. Just be responsible without complaining.
3. Do not accept guilt in your life. Forgive yourself, express genuine regret and learn from the past.
4. Stay in alignment. Your beliefs, thoughts, emotions and actions must be in alignment. You must be honest about your own thoughts and act congruently.
5. Practice kindness towards yourself and others. Give up your need to be right and win in favor of being kind. You will create a peaceful life that way.
Every day practice feeling deserving and worthy of all the things you’d like to attract to your life. You are worthy, we are all worthy.
Copyright 2008 Pat Altvater
Certified Law of Attraction Practitioner
www.thesecretofpermanentweightloss.com
www.permanentweightlossebook.com
www.transformationsinstitute.com
Author, Journey to WOW – Ignite the Power Within
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4. There’s Nothing More Powerful Than Knowledge On Fire!
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I remember when there were only three TV stations (four if you put tin foil on the rabbit ears and switched from VHF to UHF) offering cartoons, soap operas and the news. Families used to sit and listen together as Paul Harvey shared “the rest of the story” on radio waves. You received both the morning and evening edition of the newspaper from young boys on bicycles. Mothers were often the greatest sources of information and some of the best networked people on the planet. They could send a message from front porch to front porch and have you home in time for dinner. Information was directed and delivered to us at a much slower pace and was “shut off” at some point each evening. Those were the days!
If you wanted or needed information you had to be very proactive about it. You could crack open your families’ outdated set of encyclopedias or visit your personal, public or business library for references. Current events were usually clipped out of newspapers and magazines. Microfiche was considered hi-tech. Gone are those days.
Presently we are being inundated with information nearly every moment of every day. Televisions funnel infomercials to us on several hundred channels at one time. Split screen features allow us to watch two programs at a time! Talk radio shows seem to be overtaking continuous music time slots. Electronic billboards flash multiple messages to us as we drive down roads and highways. Even coffee mugs and ink pens, adorned with logos and slogans, have a job to do these days.
Computer technology now ensures that you know what you need to know before you need to know it. You don’t have to surf the net. Pop ups come to you. You can get up-to-the-second news on-line. And these days a phone isn’t just a phone; they are all-in-one smart machines that promise tv, radio, internet, phone, text and GPS capabilities that fit in the palm of your hand.
I find it amazing that with all of these instant resources more people aren’t becoming multi billionaires and leading their industries. There is absolutely no excuse for not succeeding in life and in business with the information we have immediately available to us 24 hours a day, 7 days a week. You know what the problem is? It’s simply too much!
I read an article several weeks ago that reminded me of how important it is to apply the most fundamental and essential information that we already have. We go to workshops, watch DVD’s, listen to CD’s, download podcasts, read and take in-depth notes from mountains of books and then we put the list of things we were inspired to do in a file and place the books back on the shelf. All of that valuable data, along with all of our good intentions to actually do something, gets filed away and re-shelved.
One of my mentors, Dr. Ivan Misner, wrote the article that inspired me to go back to some very powerful information and ideas that were literally gathering dust. He says, “Ignorance on fire is better than knowledge on ice but there’s nothing more powerful than KNOWLEDGE ON FIRE!”
What book, article, workshop, CD, DVD or podcast can you dust off to set your knowledge on FIRE?!?
Copyright 2008 Paula Frazier is a referral marketing trainer, coach, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula’s business networking articles have been published nationally. She is also acknowledged in the New York Times best seller, Truth or Delusion – Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
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5. To Do This Week
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Relax and enjoy the mid year!
