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Monday Morning Motivators – February 12, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“What you permit, you promote”
-Liz Jazwick
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Table of Contents
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1. Deserved Tolerations – Linda Fayerweather
2. To Blog or Not to Blog That is the Question - Rebecca Booth
3. How Well Do You Know Your Contacts
- John Meyer
4. Fine Print
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1. Deserved Tolerations
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In the workplace, we deserve what we tolerate. If our employees don’t wear their safety glasses (management tolerates non-compliance) then when an accident happens, we will deserve to be scrutinized by our leadership and government. Tolerations come in all shapes and sizes, drain energy and are usually something that needs to be done, fixed, removed or changed. Typically, the energy to correct is less than the time and energy spent tolerating. Translating these energy drainers to the workplace often means the business is in danger of losing customers, causing stress or breaking laws. Zap tolerations when you find them because by permitting errors we are promoting those very errors.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. To Blog or Not to Blog That is the Question
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Blogging has been around for over 10 years, but it’s never been as popular as it is today. So-called experts think that every businessperson needs a blog. But I don’t agree. While blogs do allow you to provide fresh information on a regular basis, I just don’t see people flocking to every-day musings of a small business owner. And others agree. Last month, USA Today stated that blog use has peaked and that over 50% of online blogs will go away this year. Those left will be written by professional writers. BusinessWeek’s SmallBiz states, “…You can’t just slap up a blog and expect people to get excited….” Right now there are over 106,875,000 websites online and 60 million blogs. You have to market your website and blog as aggressively as you market your business.
To finalize my two cents about blogging and the small business owner:
1. Update your website on a weekly or monthly basis and
2. Market your business on a daily basis.
Time spent doing these two things will work better for you in the long run than investing your precious time and energy in keeping a blog up to date every day.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. How Well Do You Know Your Contacts
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Think for a moment about your closed contact networking group, organizations that you belong to that only allow one person per profession and they meet weekly to exchange referrals. Can you write down on a piece of paper, without any information in front of you, each members’ full name (first and last), company name, and what profession they are in? If you cannot, how can you expect to refer them business? If you want people to pass you business, they have to know you and vice versa!
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
