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Monday Morning Motivators – July 23, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“31% of adults admit falling asleep in meetings.”
--Mary Cadden, USA Today
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Table of Contents
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1. Managing Meetings Part II Not! – Linda Fayerweather
2. The 5 Ws and an H Meet WIIFT? - Rebecca Booth
3. Cultivate Your Networking Relationships - John Meyer
4. To Do this Week
5. Fine Print
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1. Managing Meetings Part II – Not!
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Okay, I could do a nice “Top Ten Tips for Running a Meeting”, but it is midsummer and I’m feeling ornery. Here is my list on how to waste people’s time in meetings. I’d love to hear from you as to ways you’ve been “wasted” in meetings.
• Starting late.
• Repeating information for latecomers.
• No agenda.
• Allowing conversation bullies.
• Reading out loud each word of the power-point.
• Making decisions on personal opinions.
• Discounting contributions of others.
• Attempting to reach consensus.
• Ending late.
Well, there you go; lots of waste which is not at all lean. The key costs to any meeting are Personnel Time (total hourly cost of each attendee) and Opportunity Cost (what else could these people have been doing). Before you start your next call to order, make sure that the cost of the expected outcome will outweigh the cost of the meeting.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. The 5 Ws and an H Meet WIIFT?
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Holy smoke what does that headline mean? Today, I challenge you to think of the WIIFT (What’s in this for Them – your clients) by asking the 5Ws and an H (Who, What, Where, When, Why and How). Ask yourself:
• Who benefits the most from my product/service?
• What is it that they gain from using it?
• Why do they choose me over my competition (or Why should they…)
• How do they use my product/service best?
By asking questions such as these you’ll not only hone your skills as an ad writer, but you’ll also be a better salesperson. Remember; sell the BENEFITS and not the features in everything you present to the client. Know What’s In This For Them to succeed. PSST…asking the client the 5 Ws and an H along with the WIIFT is also a good thing to do.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Cultivate Your Networking Relationships
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Networking is more like farming than it is hunting. Crops don't produce products overnight and networkers don't build their word-of-mouth business overnight. The longer people participate in a network organization, the greater the average number of referrals they receive.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Enjoy a Midsummer’s Night Dream!
