============================================================
Monday Morning Motivators – November 26, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“There is no scarcity of opportunity to make a living at what you love; there's only scarcity of resolve to make it happen.”
--Wayne Dyer
============================================================
Table of Contents
============================================================
1. Business Goals = Getting it Done! – Linda Fayerweather
2. Kicking Bad Habits: Become Conscious of Your Automatic Actions - Rebecca Booth
3. What exactly do you want to attract? – Pat Altvater
4. Where Are You Now? – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Business Goals = Getting it Done
============================================================
The steps to making 2008 the business year of your dream are really simple. You need a plan. That plan will include the outcomes do you want to see in 2008. Outcomes should be obtainable within a year and graph-able. Graph-able means the objective will be quantifiable. “Increase Revenue in 2005” could mean success is achieved with one more penny of revenue. To give your brain and goals concrete evidence of success, think about using this formula: Verb + Noun + Date = Outcome. “Increase Revenue in 2005 by 20%”. This is specific, graph-able and time sensitive. Your challenge is to keep each objective short and realize it will be hard to have more than 7 active objectives.
Get some more details on making your plans for 2008.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. Reigning Cats and Dogs
============================================================
Pets are big business - an astonishing $41 billion one! What's better yet, it's one of the fastest-growing categories in retail, expanding about 6% a year. Let's take a look at where the money goes when cats and dogs reign:
• Grooming & Boarding 7%
• Animal Purchases 5%
• Supplies/Over the Counter Medicine 24%
• Vet Care 24%
• Food 41%
Whether or not your business caters to this purrrfect industry, it's fodder to keep in mind when talking with clients and customers. Today's pets are regarded as a member of the family.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
http://www.marketingsolutioneers.com/
===========================================================
3. What Exactly Do You Want to Attract?
===========================================================
Have you ever experienced receiving exactly what you were thinking about from a chance encounter, bumped into the person you were just wondering about, or met the perfect client (or life partner) coincidentally?
Is it fate or have you attracted those incidents?
They aren’t random events, but rather evidence of the Law of Attraction, which states:
“I attract into my life whatever I put my attention, energy and focus to,
whether wanted or unwanted.”
It’s true, you can deliberately create the reality you desire but first you must get really clear about what exactly you want to attract. My Contrast Brings Clearness™ form can help you gain that clarity. You can download this form and the instructions for completing it at www.transformationsinstitute.com/links.html. Use this form anytime you want to gain clarity about your perfect customer, employee, relationship or material possession.
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
http://www.transformationsinstitute.com/
===========================================================
4. Brand Recognition for You and Your Business
===========================================================
Confession: Writing is NOT a natural talent for me! Though, I know how important it can be in building brand recognition for me and my business. I am very fortunate to be working with THE leader in my industry and best selling author, Ivan Misner, as one of his writer mentees. For months, we listened to Ivan's "how to" advice but did not take action. Selecting the topic was easy enough - networking and referral marketing. But after all these years in our industry, we simply couldn't decide which subtopic to tackle first. It seemed overwhelming!
Knowing intuitively that many of us were "blocked" for the same reason, Ivan began one of our recent discussions a bit differently. He invited us to share one of our personal networking success stories. One by one, we began telling our stories WITH ENTHUSIASM. After we'd exhausted all possibilities, Ivan said, "WRITE ABOUT THAT! . . .and we did!
That day, Ivan helped me realize that as a speaker and trainer I inspire others through story telling all the time. Now I must learn to re-tell those same stories through the written word. Start with what inspires YOU!
You can get advice on how to Brand "You" by Writing directly from Dr. Misner by visiting Entrepreneur Magazine.
Copyright 2007 Paula Frazier
BNI & Master Trainers for Referral Institute
Executive Director
BNI - Southwestern Virginia
http://bniswva.com/
===========================================================
5. To Do This Week
===========================================================
If you live in Northwest Ohio – Check out this showing of “The Secret” http://www.changinglanes.biz/index.cfm?p=page&ar77=Y&id=81&blog_cat_name=Articles
Monday, November 26, 2007
Monday, November 19, 2007
Are We There Yet?
============================================================
Monday Morning Motivators – November 19, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”
--John Fitzgerald Kennedy
============================================================
Table of Contents
============================================================
1. Are We There Yet? – Linda Fayerweather
2. Holiday Giving - Rebecca Booth
3. Say “Thank You” – Pat Altvater
4. Abundant Thinking versus Scarcity Thinking – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Are We There Yet?
============================================================
As a kid, I can remember on holidays riding in the car and actually saying “Are we there yet, Dad?” His answer was to teach me to read maps and estimate miles-to-destination using my thumb as a measuring tool comparing its length to the legend. I knew how many “thumbs” it was to Bannister, Michigan and about how long it took to go a “thumb”.
In business, I find it helpful to know when we are “there” and “there” in my book is profit. When selling a product it is critical to know your cost of goods sold and your overhead*. With a service, you will need to know all your costs to find profit. After you have all these estimates, you can now project profit. Many people make the mistake of thinking if we want 20% profit on a job or item, you multiply the total cost by 20% and add that to your price. This will give you a 17% profit not 20%. Sound strange? Well, it is just a little algebra.
Here are the common multipliers to get your price with the proper profit percentage. Yes, the decimals do make a difference.
Multiplier for 10% profit is 1.11. Costs time l.ll = Price with 10% Profit!
Multiplier for 15% profit is 1.18.
Multiplier for 20% profit is 1.25.
Multiplier for 25% profit is 1.33.
Multiplier for 30% profit is 1.43.
So, how many thumbs do you need to go to get “there”?
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
*Overhead = everything you pay for even if you have no sales!”
============================================================
2. Holiday Giving
============================================================
When thinking of holiday giving this year, think outside the box and consider a "tail-waggin' product" as a gift. Gifts for dogs and cats are not only useful but can help you stand apart from the traditional gifts of food, wine, chocolate. As a matter of fact many incentive companies are offering lines of brandable dog products ranging from a simple bandanas and kerchiefs to reversible raincoats. Whether or not you want your company logo on a piece of clothing worn by a pet is up to you. The simple act of remembering that your client has a beloved pet at home what matters most.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Say “Thank You”
===========================================================
It’s Thanksgiving, a time for counting our blessings. We have so many things to be grateful for: our relationships, our health, our careers, our homes, cars, and other material possessions. However, cultivating an “attitude of gratitude” that is a part of your life every day not just during the holidays is truly a blessing. This is a feeling of gratitude for the adventure that is your life, for anything and everything you experience; the good, the bad and the ugly! Say “thank you” to the butterflies that grace your path, the people who treat you unkindly or unfairly, your emotions that help you find your way to new learning, your exciting new idea! For information about a simple daily gratitude process visit my website at www.transformationsinstitute.com/ArticlesLinks.html. Happy Thanksgiving, not just this Thursday but every day!
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. Abundant Thinking versus Scarcity Thinking
===========================================================
It is tough getting people to focus on their specialty within their industry to identify their target market. Automatically they begin to fear all that they might miss. “If I ask my referral sources to introduce me to doctors, I might miss out on all the butchers, bakers and candlestick makers.” This is a prime example of scarcity thinking. The truth is; the more focused your market the more specialized you become and the more valuable you are to your clients and referral sources.
What is your specialty? How do you set yourself apart from everyone else in the industry? Do your competitors (people in your industry) seek you out as an expert?
When you have a niche, you limit your competition, because you develop the reputation as the “Go to Person” for that niche and there are usually few players in that field. The fewer the players the more valuable your product or service becomes. You will find that even your “competitors” will seek you out to help their clients. When that happens, you ALL win - you, your collaborative relationships and the people with needs for your products and services.
That is abundant thinking!
If you’d like more tips, tools and techniques to begin identifying your own target market visit http://www.referralinstitute.com.
Copyright 2007 Paula Frazier
Co-written by Paula Frazier & Hazel Walker
Executive Directors for BNI & Master Trainers for Referral Institute
Executive Director
BNI – Southwestern Virginia
http://bniswva.com
===========================================================
5. To Do This Week
===========================================================
See what will happen when you say thank you when least expected!
Monday Morning Motivators – November 19, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and unsubscribing at www.mondaymorningmotivators.com
“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”
--John Fitzgerald Kennedy
============================================================
Table of Contents
============================================================
1. Are We There Yet? – Linda Fayerweather
2. Holiday Giving - Rebecca Booth
3. Say “Thank You” – Pat Altvater
4. Abundant Thinking versus Scarcity Thinking – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Are We There Yet?
============================================================
As a kid, I can remember on holidays riding in the car and actually saying “Are we there yet, Dad?” His answer was to teach me to read maps and estimate miles-to-destination using my thumb as a measuring tool comparing its length to the legend. I knew how many “thumbs” it was to Bannister, Michigan and about how long it took to go a “thumb”.
In business, I find it helpful to know when we are “there” and “there” in my book is profit. When selling a product it is critical to know your cost of goods sold and your overhead*. With a service, you will need to know all your costs to find profit. After you have all these estimates, you can now project profit. Many people make the mistake of thinking if we want 20% profit on a job or item, you multiply the total cost by 20% and add that to your price. This will give you a 17% profit not 20%. Sound strange? Well, it is just a little algebra.
Here are the common multipliers to get your price with the proper profit percentage. Yes, the decimals do make a difference.
Multiplier for 10% profit is 1.11. Costs time l.ll = Price with 10% Profit!
Multiplier for 15% profit is 1.18.
Multiplier for 20% profit is 1.25.
Multiplier for 25% profit is 1.33.
Multiplier for 30% profit is 1.43.
So, how many thumbs do you need to go to get “there”?
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
*Overhead = everything you pay for even if you have no sales!”
============================================================
2. Holiday Giving
============================================================
When thinking of holiday giving this year, think outside the box and consider a "tail-waggin' product" as a gift. Gifts for dogs and cats are not only useful but can help you stand apart from the traditional gifts of food, wine, chocolate. As a matter of fact many incentive companies are offering lines of brandable dog products ranging from a simple bandanas and kerchiefs to reversible raincoats. Whether or not you want your company logo on a piece of clothing worn by a pet is up to you. The simple act of remembering that your client has a beloved pet at home what matters most.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Say “Thank You”
===========================================================
It’s Thanksgiving, a time for counting our blessings. We have so many things to be grateful for: our relationships, our health, our careers, our homes, cars, and other material possessions. However, cultivating an “attitude of gratitude” that is a part of your life every day not just during the holidays is truly a blessing. This is a feeling of gratitude for the adventure that is your life, for anything and everything you experience; the good, the bad and the ugly! Say “thank you” to the butterflies that grace your path, the people who treat you unkindly or unfairly, your emotions that help you find your way to new learning, your exciting new idea! For information about a simple daily gratitude process visit my website at www.transformationsinstitute.com/ArticlesLinks.html. Happy Thanksgiving, not just this Thursday but every day!
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. Abundant Thinking versus Scarcity Thinking
===========================================================
It is tough getting people to focus on their specialty within their industry to identify their target market. Automatically they begin to fear all that they might miss. “If I ask my referral sources to introduce me to doctors, I might miss out on all the butchers, bakers and candlestick makers.” This is a prime example of scarcity thinking. The truth is; the more focused your market the more specialized you become and the more valuable you are to your clients and referral sources.
What is your specialty? How do you set yourself apart from everyone else in the industry? Do your competitors (people in your industry) seek you out as an expert?
When you have a niche, you limit your competition, because you develop the reputation as the “Go to Person” for that niche and there are usually few players in that field. The fewer the players the more valuable your product or service becomes. You will find that even your “competitors” will seek you out to help their clients. When that happens, you ALL win - you, your collaborative relationships and the people with needs for your products and services.
That is abundant thinking!
If you’d like more tips, tools and techniques to begin identifying your own target market visit http://www.referralinstitute.com.
Copyright 2007 Paula Frazier
Co-written by Paula Frazier & Hazel Walker
Executive Directors for BNI & Master Trainers for Referral Institute
Executive Director
BNI – Southwestern Virginia
http://bniswva.com
===========================================================
5. To Do This Week
===========================================================
See what will happen when you say thank you when least expected!
Monday, November 12, 2007
Profit - Turkeys - Showers - Spewing
============================================================
Monday Morning Motivators – November 12, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The best plan is to profit by the folly of others.”
--Pliny the Elder
============================================================
Table of Contents
============================================================
1. First Profit, then Grow – Linda Fayerweather
2. Thanksgiving Tidbits - Rebecca Booth
3. Take a Power Shower – Pat Altvater
4. ON-LINE Networking Etiquette – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. First Profit, then Grow
============================================================
As you are pulling your 2008 plan together, before you get out your crystal ball, look in your business’s “rear view mirror” often call the P/L or profit and loss statement. If your business’s profit is not where you want it now, growing it may exacerbate the lagging profit. If you don’t like paperwork, growth will bring more. If managing people is not your cup of tea, growth usually means more employees. Anything your business is NOT doing well NOW, will be amplified with growth. As you are planning for 2008, be sure you have your business basics in line before you leap to the next level.
Basic Check list:
___Is your price right?
___Are there more customers and where are they?
___Are you using tools or technologies to help manage your business?
___Do you have systems in place for production, personnel, service?
___Growth costs money, do you have more?
Plan now, and you will be smiling later!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Thanksgiving Tidbits
============================================================
Thanksgiving is a wonderful time to let your clients know how much they mean to you. A simple card or bouquet can carry your sentiment for you. For those who are more daring, try quizzing your clients with these questions:
How many turkeys are sold for Thanksgiving?
How many Americans put stuffing inside the turkey?
What percentages of cranberries eaten are eaten on Thanksgiving?
How many green bean casseroles are served on Thanksgiving?
Answers: Around 280 million; 50%; 20% and more than 40 million!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Take a Power Shower
===========================================================
Finish your morning shower with a 10-20 second blast of cold water. This will invigorate you from head to toe and wash drowsiness away. Researchers say this increases your heart rate, alertness and the blood flow to your skeletal muscle. Several studies have found that patients who underwent cold water therapy actually experienced increased levels of white blood cells, which are used to stem off disease.
As if that weren’t enough, consider also that cold water stimulates the body to release endorphins and can also put you in a better mood, believe it or not. In addition to the stimulating qualities of the endorphins, the cold water activates some of the nerves in your brain resulting in an exhilaration upon leaving the shower Next time try a cold shower and see if you don’t feel more uplifted afterward.
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. ON-LINE Networking Etiquette
===========================================================
Before technology, networking was a face to face contact sport. Thanks to on-line communities we can now network from our own homes. I began to strategically engage some of these on-line communities. What amazes me is that people will post on a blog or “say” something in an email that they would never say if they were standing right in front of you.
I recently had someone call me on the phone and she had nothing but positive things to say. She came to my office for an appointment and still had nothing but nice things to say. Apparently, she had SOMETHING ELSE to say because she verbally spewed in an email afterward. She even decided to share her “courageous” message with others by cc’ing them.
In the past, I spent way too much time composing positive responses to these negative emails believing I could get them to “see the light” with a few inspiring words. Sadly, these negative Nellies end up bogged down in “not so nice”, counterproductive conversations. I choose to invest my time helping positive, professional people by having on-line and off-line conversations that are solution focused and let the Law of Attraction do its thing!
Dr. Ivan Misner’s, recent article “Out of Line – Online!” further discusses this type of spewing.
Copyright 2007 Paula Frazier
Executive Director
BNI – Southwestern Virginia
http://bniswva.com
===========================================================
5. To Do This Week
===========================================================
Winter is just around the corner, make sure you vehicle is ready.
Monday Morning Motivators – November 12, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“The best plan is to profit by the folly of others.”
--Pliny the Elder
============================================================
Table of Contents
============================================================
1. First Profit, then Grow – Linda Fayerweather
2. Thanksgiving Tidbits - Rebecca Booth
3. Take a Power Shower – Pat Altvater
4. ON-LINE Networking Etiquette – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. First Profit, then Grow
============================================================
As you are pulling your 2008 plan together, before you get out your crystal ball, look in your business’s “rear view mirror” often call the P/L or profit and loss statement. If your business’s profit is not where you want it now, growing it may exacerbate the lagging profit. If you don’t like paperwork, growth will bring more. If managing people is not your cup of tea, growth usually means more employees. Anything your business is NOT doing well NOW, will be amplified with growth. As you are planning for 2008, be sure you have your business basics in line before you leap to the next level.
Basic Check list:
___Is your price right?
___Are there more customers and where are they?
___Are you using tools or technologies to help manage your business?
___Do you have systems in place for production, personnel, service?
___Growth costs money, do you have more?
Plan now, and you will be smiling later!
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Thanksgiving Tidbits
============================================================
Thanksgiving is a wonderful time to let your clients know how much they mean to you. A simple card or bouquet can carry your sentiment for you. For those who are more daring, try quizzing your clients with these questions:
How many turkeys are sold for Thanksgiving?
How many Americans put stuffing inside the turkey?
What percentages of cranberries eaten are eaten on Thanksgiving?
How many green bean casseroles are served on Thanksgiving?
Answers: Around 280 million; 50%; 20% and more than 40 million!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Take a Power Shower
===========================================================
Finish your morning shower with a 10-20 second blast of cold water. This will invigorate you from head to toe and wash drowsiness away. Researchers say this increases your heart rate, alertness and the blood flow to your skeletal muscle. Several studies have found that patients who underwent cold water therapy actually experienced increased levels of white blood cells, which are used to stem off disease.
As if that weren’t enough, consider also that cold water stimulates the body to release endorphins and can also put you in a better mood, believe it or not. In addition to the stimulating qualities of the endorphins, the cold water activates some of the nerves in your brain resulting in an exhilaration upon leaving the shower Next time try a cold shower and see if you don’t feel more uplifted afterward.
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. ON-LINE Networking Etiquette
===========================================================
Before technology, networking was a face to face contact sport. Thanks to on-line communities we can now network from our own homes. I began to strategically engage some of these on-line communities. What amazes me is that people will post on a blog or “say” something in an email that they would never say if they were standing right in front of you.
I recently had someone call me on the phone and she had nothing but positive things to say. She came to my office for an appointment and still had nothing but nice things to say. Apparently, she had SOMETHING ELSE to say because she verbally spewed in an email afterward. She even decided to share her “courageous” message with others by cc’ing them.
In the past, I spent way too much time composing positive responses to these negative emails believing I could get them to “see the light” with a few inspiring words. Sadly, these negative Nellies end up bogged down in “not so nice”, counterproductive conversations. I choose to invest my time helping positive, professional people by having on-line and off-line conversations that are solution focused and let the Law of Attraction do its thing!
Dr. Ivan Misner’s, recent article “Out of Line – Online!” further discusses this type of spewing.
Copyright 2007 Paula Frazier
Executive Director
BNI – Southwestern Virginia
http://bniswva.com
===========================================================
5. To Do This Week
===========================================================
Winter is just around the corner, make sure you vehicle is ready.
Monday, November 05, 2007
5 M's - Kudos - Mind Munch - Networking Defined
============================================================
Monday Morning Motivators – November 5, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“In modern business it is not the crook who is to be feared most, it is the honest man who doesn't know what he is doing.”
--William Wordsworth
============================================================
Table of Contents
============================================================
1. Five M’s – Linda Fayerweather
2. Marketing Kudo – Part 2 - Rebecca Booth
3. Mind Over Munching – Pat Altvater
4. Networking by Definition – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Five M’s
============================================================
No, this isn't a plug for M&Ms, although I'm sure some treats are still lurking even though I'm thinking about caramel apples. The Five M's identify the primary resources driving operational performance and hopefully profits.
· Men & Women: The people in your business, employees, vendors and contractors - everyone from the farmer to the delivery driver to get caramel apples to market.
· Machines: Systems or devices for performing work; including both paper and computerized information systems. This includes regulations on products and services - maybe they don't look like machines, but one bad apple . . .
· Materials: Items from which value is created; including work-in-process information - the apple, the stick, the caramel.
· Methods: The procedures used to produce value. Step by step directions for the most efficient way to produce the caramel apples so we don't have a sticky mess.
· Measures: The evaluation tools for monitoring and managing. Production and customer feedback is essential!
Identifying your Five M's will also help you identify waste. Ask yourself if your business is doing something that doesn't fit in the above model and then if it doesn't add value ask "Why are we doing this?"
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Marketing Kudo
============================================================
Just so you know, that Paper Coach I work with, Julie Higby, doesn’t always attract bad marketers. In fact, she’s got a great story to tell about her recent move. She worked with Ron Erdman from National City Bank for the loan on her new home. The day she closed on her house, she was pleasantly surprised by a gift on her front door step. The loan officer had a “Welcome Home” message attached to a beautiful houseplant for her and her daughter. A few days later, she received a thank you note. The icing on the cake: Ron had his secretary call Julie to see how things were going with the move and if she needed any additional help. While others choose traditional form letters as a follow up, Ron warmed up the touch with the personal call.
BTW, Ron and Julie also do business together. He has hired Julie to be his virtual assistant on a follow up birthday card campaign that he has initiated with Send Out Cards (sendoutcards.com). Not only did he earn a commission off the home sale, he shared his wealth with the client by hiring her to do something for him. While she probably won’t be buying another house again soon, he has upped his chances of garnering more referrals by giving back to his client. That’s one smart cookie!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Mind Over Munching
===========================================================
Next time a food craving hits, British researchers say to counter it with a crossword puzzle or Sudoku puzzle. They concluded that diverting your attention as soon as the urge strikes for an unhealthy snack may help you regain your self-control.
The researchers gave 18 dieting coeds mental tasks and tempted them with three snacks: chocolate-covered sponge cake with orange filling, mini chocolate bars, and chips. The dieters ate less when distracted with tasks that engaged their complete attention. The distraction you choose must be totally absorbing, the scientists advise; hobbies like knitting won’t do because they allow your mind to wander-maybe right back to that pie or the ice cream in the frig. Furthermore, they concluded that the more you practice, the better the method works. So choose a diversion you can use anywhere, like books of Sudoku, the popular math riddles, crossword puzzles, etc.
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. Networking by Definition
===========================================================
Networking, as defined by Ivan Misner, the networking guru, is “the process of developing and using contacts to increase your business, enhance your knowledge, expand your sphere of influence or serve the community. It is one of the most powerful techniques you can use to succeed in any venture.” So learn the skills and techniques necessary for effective networking and deliver a positive message effectively.
Copyright 2007 Paula Frazier
Executive Director
BNI – Southwestern Virginia
http://bniswva.com
===========================================================
5. To Do This Week
===========================================================
A Haiku to remind you to backup your computer.
Windows XP crashed.
I am the Blue Screen of Death.
No one hears your screams.
Monday Morning Motivators – November 5, 2007
============================================================
Enjoy your java with an eclectic collection of tips and ideas to use today and to get energized for the week ahead. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“In modern business it is not the crook who is to be feared most, it is the honest man who doesn't know what he is doing.”
--William Wordsworth
============================================================
Table of Contents
============================================================
1. Five M’s – Linda Fayerweather
2. Marketing Kudo – Part 2 - Rebecca Booth
3. Mind Over Munching – Pat Altvater
4. Networking by Definition – Paula Frazier
5. To Do This Week
6. Fine Print
============================================================
1. Five M’s
============================================================
No, this isn't a plug for M&Ms, although I'm sure some treats are still lurking even though I'm thinking about caramel apples. The Five M's identify the primary resources driving operational performance and hopefully profits.
· Men & Women: The people in your business, employees, vendors and contractors - everyone from the farmer to the delivery driver to get caramel apples to market.
· Machines: Systems or devices for performing work; including both paper and computerized information systems. This includes regulations on products and services - maybe they don't look like machines, but one bad apple . . .
· Materials: Items from which value is created; including work-in-process information - the apple, the stick, the caramel.
· Methods: The procedures used to produce value. Step by step directions for the most efficient way to produce the caramel apples so we don't have a sticky mess.
· Measures: The evaluation tools for monitoring and managing. Production and customer feedback is essential!
Identifying your Five M's will also help you identify waste. Ask yourself if your business is doing something that doesn't fit in the above model and then if it doesn't add value ask "Why are we doing this?"
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Marketing Kudo
============================================================
Just so you know, that Paper Coach I work with, Julie Higby, doesn’t always attract bad marketers. In fact, she’s got a great story to tell about her recent move. She worked with Ron Erdman from National City Bank for the loan on her new home. The day she closed on her house, she was pleasantly surprised by a gift on her front door step. The loan officer had a “Welcome Home” message attached to a beautiful houseplant for her and her daughter. A few days later, she received a thank you note. The icing on the cake: Ron had his secretary call Julie to see how things were going with the move and if she needed any additional help. While others choose traditional form letters as a follow up, Ron warmed up the touch with the personal call.
BTW, Ron and Julie also do business together. He has hired Julie to be his virtual assistant on a follow up birthday card campaign that he has initiated with Send Out Cards (sendoutcards.com). Not only did he earn a commission off the home sale, he shared his wealth with the client by hiring her to do something for him. While she probably won’t be buying another house again soon, he has upped his chances of garnering more referrals by giving back to his client. That’s one smart cookie!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Mind Over Munching
===========================================================
Next time a food craving hits, British researchers say to counter it with a crossword puzzle or Sudoku puzzle. They concluded that diverting your attention as soon as the urge strikes for an unhealthy snack may help you regain your self-control.
The researchers gave 18 dieting coeds mental tasks and tempted them with three snacks: chocolate-covered sponge cake with orange filling, mini chocolate bars, and chips. The dieters ate less when distracted with tasks that engaged their complete attention. The distraction you choose must be totally absorbing, the scientists advise; hobbies like knitting won’t do because they allow your mind to wander-maybe right back to that pie or the ice cream in the frig. Furthermore, they concluded that the more you practice, the better the method works. So choose a diversion you can use anywhere, like books of Sudoku, the popular math riddles, crossword puzzles, etc.
Copyright 2007 Patricia Altvater
Transformations Institute
Author, Journey to Health 12-Month Total Transformation Program
www.transformationsinstitute.com
===========================================================
4. Networking by Definition
===========================================================
Networking, as defined by Ivan Misner, the networking guru, is “the process of developing and using contacts to increase your business, enhance your knowledge, expand your sphere of influence or serve the community. It is one of the most powerful techniques you can use to succeed in any venture.” So learn the skills and techniques necessary for effective networking and deliver a positive message effectively.
Copyright 2007 Paula Frazier
Executive Director
BNI – Southwestern Virginia
http://bniswva.com
===========================================================
5. To Do This Week
===========================================================
A Haiku to remind you to backup your computer.
Windows XP crashed.
I am the Blue Screen of Death.
No one hears your screams.
Subscribe to:
Posts (Atom)