Monday, November 23, 2009

Rewarding Employees & Yellow Pages

“Cherish your visions and your dreams as they are the children of your soul, the blueprints of your ultimate achievements.” --Napoleon Hill

Your authors are:
Linda Fayerweather of Changing Lanes LLC
Rebecca Booth of Imagine That
Pat Altvater of Transformations Institute
Paula Frazier of BNI of West Virginia
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Rewarding and Thanking your Employees
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Work above the agreed desired outcomes of individual performance is a choice each employee makes. When employees know what is expected of them (job descriptions help with desired performance outcomes that are time sensitive) combined with regular reviews, the choice they make beyond the expected achievement needs to be recognized. This recognition needs to match what the employee values. If the employee values family time, then a reward that would honor that time will be remembered longer.

A small business owner I work with asked at the team meeting if "any" employee would have time to do an especially dirty job that had been neglected by the recently fired cleaning crew.  The self-selected employee did a tremendous job and was paid his regular wage, PLUS in the pay envelop, were 4 movie coupon tickets.  Each time the employee goes to the movie, he tells the owner about it and thanks her!  The employee feels recognized, respected and remembers the reward beyond the paycheck. The owner got a job well done and an employee that is ready for the next challenge.

Employees that feel appreciated and recognized will reward you with good work.


Copyright 2009 Linda Fayerweather
What's working in your Business?
Changing Lanes LLC
http://www.changinglanes.biz/

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‘Tis the Season
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I wish I could tell you that Halloween is done for 2009; but I can’t.  ‘Tis the season for Yellow Pages advertising contracts.  Many of you may be nervous about the economy and you may be unsettled about your marketing initiatives for the remainder of the year.  There is hope!  My first suggestion is to look back at where you got your new clients.  Chances are it’s not out of the Yellow Pages. For most businesses, I have seen Yellow Pages advertising drive price shoppers to the phone versus people with money to spend.  So take a long hard look at how you spend your marketing budget and where those new clients are coming from. If the majority is coming from Yellow Pages, good for you. If not, then downsize, downsize, downsize that ad!  Be careful, reps for Yellow Pages are notorious for not letting you walk away from a “deal”, so they’ll be quite aggressive in convincing you to stay.  But check out these facts:

* Hotels have stopped stocking their rooms with Yellow Pages, because their guests are connected to the internet with their phones.
* There are more Yellow Pages books in the marketplace that people with telephones
* More people are using the internet to find phone numbers than ever before
* People are concerned about our landfills being junked up with Yellow Pages, so they’re not even picking them up any more.
Less is more. Especially when it comes to advertising in the Yellow Pages.  You have my permission to not think twice about slashing that budget like Freddie Krueger would slash his next unwitting victim.  BOO!

Aside from Coach Linda Fayerweather – many yellow pages contracts must be cancelled with a certified letter!

Copyright 2008 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
http://www.rebeccaboothmarketinggoddess.com/
http://www.marketinginabox.biz/

Links of Interest
Bob Nelson wrote "1001 Ways to Reward Employees" available at:

More on SWOT analysis at http://tinyurl.com/SWOTcl

Have a profitable week.
Linda Fayerweather,  Editor
Changing Lanes LLC