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Monday Morning Motivators – August 27, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"Entrepreneurship is a state of mind, a can-do attitude, a capacity to focus on a vision and work toward it."
-- Barry Rogstad
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Table of Contents
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1. Backup Plans – Linda Fayerweather
2. Giveaways - Rebecca Booth
3. The Ingredients of a Good Introduction - John Meyer
4. To Do This Week
5. Fine Print
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1. Backup Plans
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This weekend while driving to West Virginia I discovered two technologies that I rely on were temperamental in the mountains. First, my GPS would get lost – yes, it would occasionally say “on the way to your destination some roads will not be available – us a map”. Next, my cell phone’s network forgot to follow me! I do carry maps of all the States even though I’ve never driven west of Chicago, but cell phone usage has caused the demise of the old fashioned phone booth.
Look around your business and take note of where you need a backup plan for ongoing commerce. Start here with:
Computer backups – something, external hard drive, zip drive, flash drive and stored off site.
Succession of business – what if the owner is lost, stolen or gone to her great reward? A plan will be helpful, no critical.
Natural disaster plan – I’m only 45 miles from Findlay Ohio which has had national noted floods this week.
Employee illnesses – cross training is vital, and absolutely essential to small businesses.
Personal Paper Location – does someone know where your will and other documents area?
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Giveaways
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Did you know...80% of take-home gifts (from a user group, seminar or trade show) are given away instead of kept by the recipient? Next time you're shopping for that incentive, provide a choice. Not only do your prospects and customers leave with what they like, the chances are better that they'll keep your giveaway around this time!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. The Ingredients of a Good Introduction
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The recommended sequence for your introduction is your name, your business or profession, a brief description of your business or profession, a Memory Hook, and a benefit statement. Don't give people a laundry list of everything you do. You can discuss all the various areas when you get the appointment to meet with them.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Set up a password notebook – hard copy and securely stored.
