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Monday Morning Motivators – August 6, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
--Leo Burnett
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Table of Contents
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1. Managing Meetings Part 4, Facilitating – Linda Fayerweather
2. It’s Reigning Cats & Dogs - Rebecca Booth
3. Offer Your Services as Incentives - John Meyer
4. To Do this Week
5. Fine Print
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1. Managing Meetings Part IV, Facilitating
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The call has come down from the big boss. You will facilitate the next meeting of the staff.
Not to fear, if you show up fully dressed, on time, and with a smile on your face, you are 90% there. The trick to facilitating a meeting is knowing that you are not a participant and you have a mission with an end time. Here is my simple list for having an on-topic beneficial meeting:
1. Start with SPACER (see: MMM July 16)
2. Use a Flip Chart;
3. Stay Neutral – facilitate don’t participate;
4. Play Ping Pong – lob ideas back to the participants;
5. Listen, really Listen;
6. Control the Wildlife – especially Conversation Hogs and Idea Bullies;
7. Have Breaks if the meeting is longer than 60 minutes;
8. Use a Parking Lot – a flip chart to hold “off topic” ideas;
9. Summarize;
10. End on Time.
Good facilitation will get the job done.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
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2. It’s Reigning Cats & Dogs
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Did you know that Americans spend an astonishing $41 billion a year on their pets? The pet industry is a profitable niche for makers of pet food, pet clothes, pet insurance, grooming and boarding and veterinary medicine. But did you know that pet lovers are also helping the pooper-scooper and pet accessory industries grow by leaps and bounds. Here’s a closer look at how people spend their discretionary funds on their pets:
• $2.9 billion – grooming/boarding
• $2.1 billion – live animal purchases
• $9.9 billion – supplies/over the counter medicine
• $9.8 billion – vet care
• $16.1 billion – pet food
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
http://www.marketingsolutioneers.com/
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3. Offer Your Services as Incentives
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Depending on the type of product or service you offer, you may employ as incentives free estimates, samples, or analyses, additional products or services for no extra cost, product or service discounts, product or service-time extensions, extended telephone consultations privileges, extended memberships, life memberships, exclusive or charter memberships, group discounts, extended warranties or reduced costs on peripheral items or services.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com/
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4. To Do This Week
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Schedule all your meetings in August to be “Standing Room Only” – in other words, NO CHAIRS – keeps a meeting moving quickly.
