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Monday Morning Motivators – August 27, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"Entrepreneurship is a state of mind, a can-do attitude, a capacity to focus on a vision and work toward it."
-- Barry Rogstad
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Table of Contents
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1. Backup Plans – Linda Fayerweather
2. Giveaways - Rebecca Booth
3. The Ingredients of a Good Introduction - John Meyer
4. To Do This Week
5. Fine Print
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1. Backup Plans
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This weekend while driving to West Virginia I discovered two technologies that I rely on were temperamental in the mountains. First, my GPS would get lost – yes, it would occasionally say “on the way to your destination some roads will not be available – us a map”. Next, my cell phone’s network forgot to follow me! I do carry maps of all the States even though I’ve never driven west of Chicago, but cell phone usage has caused the demise of the old fashioned phone booth.
Look around your business and take note of where you need a backup plan for ongoing commerce. Start here with:
Computer backups – something, external hard drive, zip drive, flash drive and stored off site.
Succession of business – what if the owner is lost, stolen or gone to her great reward? A plan will be helpful, no critical.
Natural disaster plan – I’m only 45 miles from Findlay Ohio which has had national noted floods this week.
Employee illnesses – cross training is vital, and absolutely essential to small businesses.
Personal Paper Location – does someone know where your will and other documents area?
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Giveaways
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Did you know...80% of take-home gifts (from a user group, seminar or trade show) are given away instead of kept by the recipient? Next time you're shopping for that incentive, provide a choice. Not only do your prospects and customers leave with what they like, the chances are better that they'll keep your giveaway around this time!
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. The Ingredients of a Good Introduction
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The recommended sequence for your introduction is your name, your business or profession, a brief description of your business or profession, a Memory Hook, and a benefit statement. Don't give people a laundry list of everything you do. You can discuss all the various areas when you get the appointment to meet with them.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Set up a password notebook – hard copy and securely stored.
Sunday, August 26, 2007
Monday, August 20, 2007
MMM - August 20, 2007
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Monday Morning Motivators – August 20, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Plans are nothing; planning is everything.”
--Dwight D. Eisenhower
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Table of Contents
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1. Leadership Review – Linda Fayerweather
2. Personal Image as Marketing – Part 2 - Rebecca Booth
3. Practice your Introductions - John Meyer
4. To Do this Week
5. Fine Print
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1. Leadership Review
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Most of us have figured out that not all great managers are good leaders and not all leaders should be followed. Last week, I gave you quick traits on a good leader. Good leaders remind me of great choreographers. They are behind the scenes, often not known outside the company, but their work is world renown. Two key qualities a leader must have are:
Visionary – seeing the future big picture
Strategic Thinker – knowing the broad path to achieve the vision.
Now, what pushes a person to leadership greatness in any endeavor is using these two qualities and the following skills:
Trusts,
Manages time,
Sense of humor,
Motivator extraordinaire,
Not condoning incompetence,
Cares about and for people,
A good teacher, mentor and communicator.
Although not all of us will have the vision and strategy to lead a large company, creating a vision and strategy for your business or department and then honing the skills above may just make you the leader to get the job done.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Personal Image as Marketing – Part 2
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Did you know that your attire is tantamount to a walking billboard? That Last week we talked about how your clothes become a walking billboard for your business. But did you know that your accessories can also make/break your image? Mary Nyitray, Optical Arts, tells us “many people overlook the fact that their eyewear is outdated or non-descript. This can be a huge turn off for people in sales. Eyewear today is anything but non-descript these days. You can improve your complexion, narrow a wide face, give yourself a mini-facelift as well as downplay lines/wrinkles around the eyes with the appropriate eyewear.” When’s the last time you really looked at yourself in the mirror? Your charge this week: inventory your wardrobe and eyewear. Toss out the old, outdated stuff and buy new, fresh looking clothes and accessories.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Practice your Introductions
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If you want to be a "Noteable Networker", you have to get the most out of your first sixty second. Take time to plan your introduction and prepare some concise and descriptive overviews of your product or service. Remember, first impressions last! If you fumble around trying to introduce yourself and explain your business, or if you ramble on too long, people will remember that... and not in a positive way!
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Where is your spare key for your car?
Monday Morning Motivators – August 20, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Plans are nothing; planning is everything.”
--Dwight D. Eisenhower
============================================================
Table of Contents
============================================================
1. Leadership Review – Linda Fayerweather
2. Personal Image as Marketing – Part 2 - Rebecca Booth
3. Practice your Introductions - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Leadership Review
============================================================
Most of us have figured out that not all great managers are good leaders and not all leaders should be followed. Last week, I gave you quick traits on a good leader. Good leaders remind me of great choreographers. They are behind the scenes, often not known outside the company, but their work is world renown. Two key qualities a leader must have are:
Visionary – seeing the future big picture
Strategic Thinker – knowing the broad path to achieve the vision.
Now, what pushes a person to leadership greatness in any endeavor is using these two qualities and the following skills:
Trusts,
Manages time,
Sense of humor,
Motivator extraordinaire,
Not condoning incompetence,
Cares about and for people,
A good teacher, mentor and communicator.
Although not all of us will have the vision and strategy to lead a large company, creating a vision and strategy for your business or department and then honing the skills above may just make you the leader to get the job done.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
============================================================
2. Personal Image as Marketing – Part 2
============================================================
Did you know that your attire is tantamount to a walking billboard? That Last week we talked about how your clothes become a walking billboard for your business. But did you know that your accessories can also make/break your image? Mary Nyitray, Optical Arts, tells us “many people overlook the fact that their eyewear is outdated or non-descript. This can be a huge turn off for people in sales. Eyewear today is anything but non-descript these days. You can improve your complexion, narrow a wide face, give yourself a mini-facelift as well as downplay lines/wrinkles around the eyes with the appropriate eyewear.” When’s the last time you really looked at yourself in the mirror? Your charge this week: inventory your wardrobe and eyewear. Toss out the old, outdated stuff and buy new, fresh looking clothes and accessories.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===========================================================
3. Practice your Introductions
===========================================================
If you want to be a "Noteable Networker", you have to get the most out of your first sixty second. Take time to plan your introduction and prepare some concise and descriptive overviews of your product or service. Remember, first impressions last! If you fumble around trying to introduce yourself and explain your business, or if you ramble on too long, people will remember that... and not in a positive way!
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===========================================================
4. To Do This Week
===========================================================
Where is your spare key for your car?
Monday, August 13, 2007
Leadership - Image - Impressions
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Monday Morning Motivators – August 13, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Never go to more than two meetings in a day or you will never get anything done.”
--Richard Moran
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Table of Contents
====================================================
1. Leadership Simplified – Linda Fayerweather
2. Personal Image as Marketing – Part 1 - Rebecca Booth
3. Lasting Impressions - John Meyer
4. To Do this Week
5. Fine Print
====================================================
1. Leadership Simplified
====================================================
I’ve read many books on leadership and my favorite is Good to Great by Jim Collins based on his research of 20 great companies. If you are still working on your summer reading list and don’t have time for Good to Gread, here is my summation of some of the leadership books that are sifting the sands of this year’s beach bags.
1. Share your vision for the company’s future.
2. Be nice to people.
3. Do what you say.
4. Celebrate mistakes and learn from them.
5. Be humble when you succeed.
6. Repeat steps 1 through 5.
Now, memorize the above and get out and enjoy some sun before it is lost like summer wages.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
===================================================
2. Personal Image as Marketing – Part 1
===================================================
Did you know that your attire is tantamount to a walking billboard? That means if you look disheveled, tired and unkempt when you make that sales call, you’ll most likely lose the sale. Keep in mind that how you look should be in keeping with what you charge. If you’re selling something that costs at minimum $1,000, the Hawaiian shirt and loafers isn’t going to cut it. However, an expensive Armani suit can also backfire on you if you’re calling on small business owners. Why? They’ll assume they can’t afford you. If in doubt, check with an image consultant on how you can beef up your own brand by dressing for success.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===================================================
3. Lasting Impressions
===================================================
The ideal introduction is brief and memorable, one that provides enough impact to arouse the interest of those you're introducing yourself to. When you have an opportunity to introduce yourself for the first time to either an individual or a group of people, your first seven seconds are the most critical. Use your name, profession, and some kind of "memory hook" to help them remember you. For instance, "Hi, my name is John Meyer, I am a networking coach, your success is my business!
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===================================================
4. To Do This Week
===================================================
Review all your upcoming meetings – know the purpose of each before attending.
Monday Morning Motivators – August 13, 2007
====================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“Never go to more than two meetings in a day or you will never get anything done.”
--Richard Moran
====================================================
Table of Contents
====================================================
1. Leadership Simplified – Linda Fayerweather
2. Personal Image as Marketing – Part 1 - Rebecca Booth
3. Lasting Impressions - John Meyer
4. To Do this Week
5. Fine Print
====================================================
1. Leadership Simplified
====================================================
I’ve read many books on leadership and my favorite is Good to Great by Jim Collins based on his research of 20 great companies. If you are still working on your summer reading list and don’t have time for Good to Gread, here is my summation of some of the leadership books that are sifting the sands of this year’s beach bags.
1. Share your vision for the company’s future.
2. Be nice to people.
3. Do what you say.
4. Celebrate mistakes and learn from them.
5. Be humble when you succeed.
6. Repeat steps 1 through 5.
Now, memorize the above and get out and enjoy some sun before it is lost like summer wages.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
===================================================
2. Personal Image as Marketing – Part 1
===================================================
Did you know that your attire is tantamount to a walking billboard? That means if you look disheveled, tired and unkempt when you make that sales call, you’ll most likely lose the sale. Keep in mind that how you look should be in keeping with what you charge. If you’re selling something that costs at minimum $1,000, the Hawaiian shirt and loafers isn’t going to cut it. However, an expensive Armani suit can also backfire on you if you’re calling on small business owners. Why? They’ll assume they can’t afford you. If in doubt, check with an image consultant on how you can beef up your own brand by dressing for success.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
===================================================
3. Lasting Impressions
===================================================
The ideal introduction is brief and memorable, one that provides enough impact to arouse the interest of those you're introducing yourself to. When you have an opportunity to introduce yourself for the first time to either an individual or a group of people, your first seven seconds are the most critical. Use your name, profession, and some kind of "memory hook" to help them remember you. For instance, "Hi, my name is John Meyer, I am a networking coach, your success is my business!
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
===================================================
4. To Do This Week
===================================================
Review all your upcoming meetings – know the purpose of each before attending.
Sunday, August 05, 2007
Meeting Madness Part 4; Pets to Incentives
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Monday Morning Motivators – August 6, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
--Leo Burnett
============================================================
Table of Contents
============================================================
1. Managing Meetings Part 4, Facilitating – Linda Fayerweather
2. It’s Reigning Cats & Dogs - Rebecca Booth
3. Offer Your Services as Incentives - John Meyer
4. To Do this Week
5. Fine Print
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1. Managing Meetings Part IV, Facilitating
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The call has come down from the big boss. You will facilitate the next meeting of the staff.
Not to fear, if you show up fully dressed, on time, and with a smile on your face, you are 90% there. The trick to facilitating a meeting is knowing that you are not a participant and you have a mission with an end time. Here is my simple list for having an on-topic beneficial meeting:
1. Start with SPACER (see: MMM July 16)
2. Use a Flip Chart;
3. Stay Neutral – facilitate don’t participate;
4. Play Ping Pong – lob ideas back to the participants;
5. Listen, really Listen;
6. Control the Wildlife – especially Conversation Hogs and Idea Bullies;
7. Have Breaks if the meeting is longer than 60 minutes;
8. Use a Parking Lot – a flip chart to hold “off topic” ideas;
9. Summarize;
10. End on Time.
Good facilitation will get the job done.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. It’s Reigning Cats & Dogs
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Did you know that Americans spend an astonishing $41 billion a year on their pets? The pet industry is a profitable niche for makers of pet food, pet clothes, pet insurance, grooming and boarding and veterinary medicine. But did you know that pet lovers are also helping the pooper-scooper and pet accessory industries grow by leaps and bounds. Here’s a closer look at how people spend their discretionary funds on their pets:
• $2.9 billion – grooming/boarding
• $2.1 billion – live animal purchases
• $9.9 billion – supplies/over the counter medicine
• $9.8 billion – vet care
• $16.1 billion – pet food
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
http://www.marketingsolutioneers.com/
===========================================================
3. Offer Your Services as Incentives
===========================================================
Depending on the type of product or service you offer, you may employ as incentives free estimates, samples, or analyses, additional products or services for no extra cost, product or service discounts, product or service-time extensions, extended telephone consultations privileges, extended memberships, life memberships, exclusive or charter memberships, group discounts, extended warranties or reduced costs on peripheral items or services.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com/
===========================================================
4. To Do This Week
===========================================================
Schedule all your meetings in August to be “Standing Room Only” – in other words, NO CHAIRS – keeps a meeting moving quickly.
Monday Morning Motivators – August 6, 2007
============================================================
Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
--Leo Burnett
============================================================
Table of Contents
============================================================
1. Managing Meetings Part 4, Facilitating – Linda Fayerweather
2. It’s Reigning Cats & Dogs - Rebecca Booth
3. Offer Your Services as Incentives - John Meyer
4. To Do this Week
5. Fine Print
============================================================
1. Managing Meetings Part IV, Facilitating
============================================================
The call has come down from the big boss. You will facilitate the next meeting of the staff.
Not to fear, if you show up fully dressed, on time, and with a smile on your face, you are 90% there. The trick to facilitating a meeting is knowing that you are not a participant and you have a mission with an end time. Here is my simple list for having an on-topic beneficial meeting:
1. Start with SPACER (see: MMM July 16)
2. Use a Flip Chart;
3. Stay Neutral – facilitate don’t participate;
4. Play Ping Pong – lob ideas back to the participants;
5. Listen, really Listen;
6. Control the Wildlife – especially Conversation Hogs and Idea Bullies;
7. Have Breaks if the meeting is longer than 60 minutes;
8. Use a Parking Lot – a flip chart to hold “off topic” ideas;
9. Summarize;
10. End on Time.
Good facilitation will get the job done.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
http://www.changinglanes.biz/
============================================================
2. It’s Reigning Cats & Dogs
============================================================
Did you know that Americans spend an astonishing $41 billion a year on their pets? The pet industry is a profitable niche for makers of pet food, pet clothes, pet insurance, grooming and boarding and veterinary medicine. But did you know that pet lovers are also helping the pooper-scooper and pet accessory industries grow by leaps and bounds. Here’s a closer look at how people spend their discretionary funds on their pets:
• $2.9 billion – grooming/boarding
• $2.1 billion – live animal purchases
• $9.9 billion – supplies/over the counter medicine
• $9.8 billion – vet care
• $16.1 billion – pet food
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
http://www.marketingsolutioneers.com/
===========================================================
3. Offer Your Services as Incentives
===========================================================
Depending on the type of product or service you offer, you may employ as incentives free estimates, samples, or analyses, additional products or services for no extra cost, product or service discounts, product or service-time extensions, extended telephone consultations privileges, extended memberships, life memberships, exclusive or charter memberships, group discounts, extended warranties or reduced costs on peripheral items or services.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com/
===========================================================
4. To Do This Week
===========================================================
Schedule all your meetings in August to be “Standing Room Only” – in other words, NO CHAIRS – keeps a meeting moving quickly.
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