Week of June 15, 2009 This week's topics include:
* Recession Busting - Linda Fayerweather
* What Makes a Good Email - Frequenfcy - Rebecca Booth
* The Inspired Entrepreneurs Attract From Who They Are - Pat Altvater
* 29% Solution - Paula Fraizer
Recession Busting In 15 days, 2009 will be 50% over or have 50% remaining depending on your view of the world.
The recession continues to linger and getting off the sidelines needs to happen so your business is poised to rebound.
Taking a three pronged approach the next 3 weeks my help you refine your plan to bounce out of this recession.
1. Be Consistent and Positive
2. Do Plan and Leverage
3. Have a Long Term Vision
Being consistent and positive in our actions and messages requires us to be vigilant. Consistency helps our customers feel we will be there next week, next month and next year. Whining about the economy to customers may give them reason to shop around.
Being consistent and positive with our employees doesn't mean we sugar-coat and not share the gravity of the situation. On the contrary, they need to be part of the team, part of the process and some will have information and ideas that are part of the solution.
Be consistent and positive with where you spend time! Last week I was at my Maumee Chamber of Commerce luncheon and part of our program includes a briefing from the City Manager about the state of the city. My city has many positive things happening and, yes, there are some issues, but the over all theme is "this recession will end" and my city will be ready!
What are you doing this week to being consistent and positive? Check out my PS for one idea.
Next week - Do, Plan and Leverage.
Copyright 2009 Linda Fayerweather
What's working in your Business?
Changing Lanes LLC
www.ChangingLanes.biz
PS If you are in Northwest Ohio and are looking to Recharge Your Plan, join me and others on June 24! A Great way to Re-Charge, Re-Energize and Re-Align your plan. Click here to --> ReCharge Your Plan Now
What Makes a Good Email Message ? - Frequency Last week we discussed opting out of those pesky sales emails that fill your inbox each morning. Today let's look at what makes an effective email marketing campaign.As you know you want to have top-of-mind awareness for your business with your target market.
Does this mean you send daily emails to people? No - you'll become the "little boy who called 'Wolf'" with this tactic. Instead use your blog or be active in social media to get your voice heard.
If your clients value what you have to say, they'll read your blog at the frequency they want. If you do use email marketing as a part of your marketing strategy, decide how many times you're going to send it out and stick to it. Weekly is quite a daunting task if you're the only person writing the piece and that could be too many touches for your client/prospect.A good place to start is to ask your customers/prospects how often they'd like to receive your posts and what types of information they need. Then work the plan!
Copyright 2009 Rebecca Booth
Marketing Goddess
Imagine That!
419.855.3399
Celebrating 10 years of delivering results for our clients.
www.rebeccaboothmarketinggoddess.com
www.marketinginabox.biz
The Inspired Entrepreneurs Attracts From Who They Are In Step 3 of the client attraction process, you get to choose what you'd like your clients to expect of you by making a list of expectations!
This is the fun part.
Do you want them to expect that you only work 4 days a week - great, put that down!
Do you want them to expect that you are an expert in your field - then write that down.
You do not necessarily write down things as they are happening now, but how you WANT it to be in your business.
Get really clear and write down, not just what you are here to offer, but the WAY you will offer it.
You are basically placing an order for how you want to deliver your product or service, how you want to be perceived, how much you want to charge, how successful you want to be, etc. You no longer have to work with people that are not a fit for you because your ideal client will want what you want!Remember however that you must be energetically congruent - you can't expect to work 4 days a week, for example, but then expect someone you do business with to be open 24/7 (unless that's the nature of their business).
Copyright 2009 Pat Altvater
Transforming Bodies and Minds
http://www.outsmartweight.com
http://www.transformationsinstitute.com
http://www.ignitethepowerwithinbook.com
29% Solution
Dear MMM Readers,As someone that relies completely on word-of-mouth to build my businesses, I've found The 29% Solution, written by leading referral marketing expert Dr. Ivan Misner, to be instrumental in my success. He offers 52 weekly networking success strategies (one per week) and specific actions to take to experience success through focused, purposeful networking efforts. I look forward to sharing them with you in the coming weeks.
WEEK 6: CREATE A NETWORK RELATIONSHIP DATABASE "QUICK! NAME THE 100 PEOPLE who have had the greatest impact on the growth of your business. Can you list them all from memory? Can you recite their birthdays and anniversaries and the names of their top 100 contacts?"
If you can do all that you probably don't need [to read] this part of the book...[I'm] guessing that your powers of recollection are in the 'mere mortal' range - like the rest of us - and that you need some tools to keep all those details straight about your business network relationships. Luckily for all of us, such tools are easily accessible..."To support your referral marketing efforts your CRM (contact relationship management) system should at least track:
1. Basic contact information
2. Referrals given and received for each specific person
3. Revenue realized as a result of each referral
4. Specific ways you help people and they help you
5. How often you meet
6. Your weekly activities - speaking opportunities, networking events attended, follow up phone calls, thank you cards mailed, etc.
7. Other valuable information for each individual - goals, accomplishments, personal interests, associations/organizations they participate in, birthdays, anniversaries...whatever they share with you that you'd like to recall later.
The system you choose should also provide reports that will offer the results of your daily/weekly activities so you can keep doing what works and STOP doing what doesn't work. Many times you will begin to see your successful sales and marketing sequences - the series of events that typically move your relationships from credibility to profitability with your prospects AND with your referral partners!
TAKE ACTION:
1. Select a method to help you track your business relationships and your activities.Yes! It can be a manual system. Pick a way that works best for you - on line or off line.
2. Create your database. Start with your most active relationships and recent activities.
3. Check out www.Relate2Profit.com. It's my method of choice.
Paula Frazier is a referral marketing trainer, consultant and keynote speaker. She is an Executive Director for BNI and part of a select team of Master Trainers for Referral Institute. Paula's business networking articles have been published internationally.She is also acknowledged in the New York Times best seller, Truth or Delusion - Busting Networkings Biggest Myths. Check out #33, Delusion with a twist! Paula can be contacted at paula@referralinstitute-va.com
