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Monday Morning Motivators – July 17, 2006
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Espresso business tips are designed to "caffeinate" your mind while your java
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"Better three hours too soon than a minute too late.”
--William Shakespeare
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Table of Contents
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1. Lean Metrics: On Time Delivery – Linda Fayerweather
2. The Power of Women Communities – Rebecca Booth
3. Ask Fellow Networkers to Make Initial Contact with Referral Sources – John Meyer
4. To Do This Week
5. Fine Print
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1. Lean Metrics: On Time Delivery
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One of the core process metrics is On Time Delivery (OTD). All businesses have some form of delivery of product or service to their customers. What does it mean to your business? In the language of lean, the actual measurement will be the percentage of units you produce that meet your customer’s deadline. Isn’t it interesting that it has to do with the customer’s deadline.
This weekend at the movie theater it became very clear to me that the concession attendant cared more about getting the phone number from the man flirting with her than she cared about me getting to the movie on time. OTD of my popcorn may seem trivial, but as a customer, I always have choices and a slow delivery may mean next weekend I get a video and just stay home! OTD takes many shape and forms but the ultimate goal of all businesses is satisfied customers. Getting lean will keep customers.
Copyright 2006 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
Need to listen to Manic Monday? Music Clip
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2. The Power of Women Communities
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You’ve heard it before and you’ll hear it again: Women are from Venus; Men from Mars. When it comes to defining community, men look at it as “a place where I live/work”. Women, however, view community as a more complicated, interwoven tapestry of relationships that will span a lifetime. Community traits to women include:
• Longevity,
• Constancy,
• A secondary focus of caring/cause,
• Offering emotional fulfillment and balance to their time-strapped lives, and
• Fun, friendly, support outlet that shares mutual respect.
One Boomer woman from Savannah said, “Community gives me a sense of belonging, a place to get emotional support – they key is being there for each other – that makes community work!”
Most companies think community is sending me a bunch of email tips, or putting a picture of what they think my ‘group’ is on a mailer. They don’t ask my opinion and don’t find out anything about me and what they might do to engage me outside of buying their stuff.”
If your target market is women or if you’re selling “community”, keep in mind what community truly means to your target market! This will enhance your success.
Copyright 2006 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Ask Fellow Networkers to Make Initial Contact with Referral Sources
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Rather than just giving you the telephone number and address of an important prospect, ask your network member to make a phone call or meet the prospect first and tell him about you. Then, when you make contact with the prospect, he will be expecting to hear from you and will know something about you.
Copyright 2006 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
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4. To Do This Week
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Check the location and fitness of all fire extinguishers.
