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Monday Morning Motivators – February 5, 2007
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Espresso business tips are designed to "caffeinate" your mind while your java gets you going. Subscribing and Unsubscribing at www.mondaymorningmotivators.com
"The secret of success is the consistency to pursue."
-Harry F. Banks
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Table of Contents
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1. Customers Eyes – Linda Fayerweather
2. Two Quick Survey Tips - Rebecca Booth
3. Do Business with People Who do Business with You - John Meyer
4. To Do this Week
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1. Customers Eyes
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Customers view 99% of office activity as non-value added, especially when we ask customers to do the same form at each visit. In this day and age of identity theft and computer databases, we will do our customers a great service if we collect the data the first time and then verify it with them at subsequent visits eliminating duplicating the private information on a piece of paper that will likely end up in the trash. The interaction of asking the customer to review their data with you is friendlier and builds a relationship. The waste eliminated is the customer’s time and wasted paper in your office. Being lean always goes back to eliminating waste and satisfying customers.
Copyright 2007 Linda Fayerweather
Changing Lanes LLC
www.ChangingLanes.biz
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2. Two Quick Survey Tips
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Asking your clients to take a survey your work is a wonderful way to improve your business. Here are two tips to keep in mind when writing your next survey:
• Limit the number of fill-in questions. You’ll increase your response if these are left to a minimum – two at the most. Remember you are asking this person to do you a favor by responding, so keep the survey short, simple and to the point.
• When surveying about a product or service, ask the respondent what they liked most about the product or service. This will help you discover the true advantages of what you sell.
• Above and Beyond – Give your clients better service, more information or even a higher-quality product that they expected and you’ll find yourself serving them time and again.
Copyright 2007 Rebecca Booth
Marketing Goddess
Imagine That!
www.marketingsolutioneers.com
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3. Do Business with People Who do Business with You
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Pull out your checkbook or your last charge card statement. Who did you give business to last month? Did they give you any business? If not, invite them out to lunch and let them know how to give you referrals. Tell them you like to do business with people who do business with you. If they are not willing to give you any business because they already have a source for their referrals, maybe it's time for you to find someone else to give your business to.
Copyright 2007 John R. Meyer
District Director, BNI Ohio
http://www.bni-ohio.com
